BoroPlusTouch RYR Design 28 Sep 2011
Mar 25, 2016
BoroPlusTouch
RYR Design
28 Sep 2011
DESIGN ROUTE 1BoroPlus Touch
Product Promise
Touch is the gentlest purest protective cleanser for your skin.
Gentle
(synonyms)
AgreeableBenignDove-likeEasyGenialHumaneKindlyManageableModeratePeacefulSoftTender
GREEN – Indicative of a product of nature, a sense of purityPASTELS – Indicative of moderate – a synonym of gentle
MOOD-BOARD BoroPlus Touch
Mnemonic for the hand sanitizer
Mnemonic for the soap
Soap in wrapper
Soap in wrapper
DESIGN ROUTE 2BoroPlus Touch
Product Ingredient
Touch is natural and pure and has herbal ingredients.
Pure Magic
This is applied directly without the use of water
The hand sanitizer offers the core benefit of prevention and the establishment of hygiene.
Given that the hand sanitizer undergoes the physical transition of sublimation – a solid turning to gas directly – there is something magical about it.
The use leaves you clean , fresh and devoid of any dirt – it restores the physical purity of you.
Mnemonic for the hand sanitizer
Product Use
The soap and hand wash are united by the fact that they are used in tandem with water.
Mnemonic for the soap & hand wash
Soap in wrapper
DESIGN ROUTE 3BoroPlus Touch
Product Position
Touch is about being pure and natural.
Product Use
The soap and hand wash are united by the fact that they are used in tandem with water.
The hand sanitizer on the other hand is used on a stand-alone basis.
Our Recommendation
As Boroplus is the mother brand under which the product range is expanding it is imperative that a “brand architecture” exercise
be conducted so that products have a relevance to each other and yet be differentiated in their own way.
Failure to do this will result in grave confusion with packaging and consumer recall in the future.
Brand BoroPlus Recommended Architecture
Product Range
Modus Operandi
Product Benefit
Brand Attribute Healthy Skin
Repair
BPAC BPISTC
Cleansing
Dry
Hand Sanitizer
Wet
Soap Hand Wash
Enhancement
BPWC BPFC