Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture Bord Bia Presentation on Irish Livestock Production and Marketing
Growing the success of Irish food & horticultureAIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Bord Bia Presentation on Irish Livestock Production
and Marketing
Growing the success of Irish food & horticulture
Ireland
• Land area: 51,000 Sq Km
• Population (people) 4.6 million
• Bovine population 6.7 million
• Food is largest Indigenous industry
• Exports of food products valued at €10.8 billion
Growing the success of Irish food & horticulture
Sector €M 2006 2007 (e) % ChangeDairy & Ingredients 2,089 2,360 +13%Prepared Foods 1,713 1,815 +6%Beverages 1,376 1,450 +5%Meat & Live Animals 2,451 2,379 -3%Fish 356 355 n/cHorticulture & Cereals 219 259 -18%
Agri-food exports reach €10.8bn in 2015
Exports valued at €10.8bn
3,690
1,260
1,790
3,240
560240
Growing the success of Irish food & horticulture
Irish Agriculture
• Mild Temperate Climate
• Average annual rainfall >1000mm
• 4.3 million hectares of farmland
• 80% in grassland
• Beef & Dairy main enterprises
• Average farm size: 32 hectares
Growing the success of Irish food & horticulture
1.3m. Dairy cows1.05m. Beef suckler cows
…and the calves from these:
Dairy-bred animalsBeef-bred cattle
Irish Cattle Herd(January ‘16)
50% Beef Crosses
Growing the success of Irish food & horticulture
Increase 2015:+5.7%
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
Thou
sand
Head
Annual Calf Registrations: 2010 ‐ 2015
Growing the success of Irish food & horticulture
• Grass-based beef production
• Grazed / ensiled grass accounts for over 80% of feed consumed (DM).
• Male cattle mainly finished as steers.
Irish Beef Production
• Modern, dynamic processing industry
• 32 Export-Approved Abattoirs, supervised by DAFM
• Slaughter 1.6 - 1.7 million head per year
• Largest net exporter in Northern Hemisphere (502,000 T)
• Also export up to 340,000 live cattle annually
Growing the success of Irish food & horticulture
Largest net exporter in Northern Hemisphere
•Irish beef is exported to more EU retailers •than that of any other country
Ireland is over 800% self-sufficient in beef
Growing the success of Irish food & horticulture
• Exports 502,000 T• UK 54% / 270,000 T
• EU 42% / 214,000 T
– France 60,000 T
– Netherlands 41,000 T
– Italy 30,000 T
– Sweden 25,000 T
• International 4% 18,000 T
Irish Beef Markets 2015
Source: CSO / Bord Bia Estimates
Growing the success of Irish food & horticulture
Irish BeefAn expanding
portfolio of high-end retail and foodservice
businesses
84 retail customers across Europe
Growing the success of Irish food & horticulture
Over 70 Top European Chefs endorsing Irish beef in their Michelin Star Restaurants
Growing the success of Irish food & horticultureAIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Origin Green Sustainability Programme
Growing the success of Irish food & horticulture
The challenge to produce more from less
By 2050, the planet will need to produce 70%
more food, with less land, water and energy
while also reducing greenhouse gas
emissions
Growing the success of Irish food & horticulture
Customers are setting sustainability targets
Dependent on suppliers for many of these targets
Growing the success of Irish food & horticulture
Sustainable sourcing commitments
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)
Lowest carbon footprint for dairy in the EU
Growing the success of Irish food & horticulture
Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)
5th lowest carbon footprint for beef
Growing the success of Irish food & horticulture
Viewed as green & natural…
But, we now need to prove it...
Ireland has strong reputation…
Growing the success of Irish food & horticulture
What is Origin Green?
• Business to business initiative
• Evidence based approach
• Companies sign up to Sustainability Charter
• Farmers participate in Quality & Sustainability Schemes
Growing the success of Irish food & horticulture
Every farm and food manufacturing businesssigns up to the sustainability agenda…
Measuring what matters…
Accreditation, independent verification…
Performance based on science innovation and best practice…
Growing the success of Irish food & horticulture
Farm Quality & Sustainability
46,000 Beef Farms 93% of Beef Exports, Audited & Assessed
18,000 Dairy Farms100% Milk production,farmers entering audit cycle
Pigmeat, Poultry, Lamb, Eggs, Grain, HorticultureSustainability measures incorporated
Growing the success of Irish food & horticulture
ISO 17065 PAS 2050ISO 17065 PAS 2050
Accreditation & VerificationThe Farm Audit Carbon Footprint
Growing the success of Irish food & horticulture
Measuring What Matters
Traceability Welfare
Environment Animal Health
Food Safety
Energy Emissions Water
Biodiversity Socio-economic data
Growing the success of Irish food & horticulture
Additional Sustainability information collected......
Farm Performance Measures• Grazing season
• Fertiliser
• Feed
• Manure
Water• Rainwater conservation
• Leak detection
Energy• Usage levels
• Source of energy
Growing the success of Irish food & horticulture
Additional Sustainability information collected......
Biodiversity
• Hedgerow & Tree management
• Habitats
Soil and Fertilisation
• Soil testing history
• Field conditions
• Protect field margins
Health/Safety & Social
Growing the success of Irish food & horticulture
AIM profile for each herd
ICBF
On Farm Sustainability Programme
Farm information collected on
Handheld
Indicative Performance for each farm
Growing the success of Irish food & horticulture
Teagasc/Bord Bia Carbon Navigator Tools
Growing the success of Irish food & horticulture
The Carbon Navigator
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Company Target Areas
Raw Material Sourcing
Supplier Certification | Sustainability Initiatives
Manufacturing Processes
Energy | Emissions | Waste | Water | Biodiversity
Social Sustainability
Health & Nutrition | Community Initiatives | Employee Wellbeing
Growing the success of Irish food & horticultureAIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
Bord Bia Presentation on Irish Livestock Production
and Marketing