BOOTSTRAPPING YOUR BRAND
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BOOTSTRAPPING YOUR BRAND �
WHAT YOU WILL DO TODAY �
• Review What You’ve Learned
• Establish What You Can
• Review the Components of a Small Business
Brand Guide
• Ask Your Remaining Questions
WELCOME BACK! �
Dawn Weathersbee : Messaging : @dawnnwb Jess Warren : Graphic Design : @itsheyjess Sam Fagan : Web Design : @suprsamfagan
YOUR WHY �
We’d like to know why you do what you do: 1. Remind us about your core offering.
2. Tell us why you’re passionate/proud/rewarded by what you do.
GREATEST INSIGHT �
Tell us the most valuable thing you learned yesterday.
WHAT’S MOST IMPORTANT TO YOU? �
• Establishing Mission / Vision / Tagline
• Understanding Your Market through
Persona Development
• Identifying Your Brand Personality
Characteristics
CONTENT REVIEW �Workbook �
• Your Mission Statement • Your Vision Statement • Your Tagline • Your Brand’s Values • Your Brand’s Emotional Benefits • Your Brand’s Tangible Benefits • Your Market’s Core Needs • Your Unique Value Proposition
REACTIONS TO DR. GOLDI’S BRAND GUIDE �
“I LOVE IT!!!! You made me cry a little.” ~ Dr. Goldi
“I feel like I’m part of something big here.”
~Darlene, GC Employee
Your Brand Guidel ines �
Brand Guidel ines : Mission / V is ion �
Brand Guidel ines : Tag l ine �
Who You Serve : Your Target Market �
Brand Personal i ty : Emotions + Values �
Brand Personal i ty : Emotions + Values �
Brand Guidel ines : Logo Usage �
Brand Guidel ines : Logo Usage �
Brand Guidel ines : Logo Usage �
Brand Guidel ines : Logo Usage �
Brand Guidel ines : Colors �
Brand Guidel ines : Choosing Your Colors �
Brand Guidel ines : Fonts �
Brand Guidel ines : The Voice of Fonts �
Brand Guidel ines : Imagery �
Brand Guidel ines : Imagery �
IMAGERY: WHAT IT LOOKS LIKE �
POSSIBLE NEXT STEPS �
• Develop your core messaging for each audience
• Find a designer to create your logo and visual brand
• Build your website and other marketing materials to incorporate your key messaging AND your visual brand
• Start experimenting with PR/marketing to figure out where your audiences are
PANEL DISCUSSION �
Dawn: Maintaining Brand Integrity in Email Marketing and Social Media Marketing Sam: Web Design and Online Marketing Jess: Graphic Design and Your Brand
RESOURCES THAT MAY HELP YOU �
Skype’s Brand Book: http://download.skype.com/share/blogskin/press/skype_brandbook.pdf Nielsen’s Segment Explorer: https://www.claritas.com/MyBestSegments/Default.jsp?ID=30
THANK YOU! �
Dawn Weathersbee [email protected], @dawnnwb Jess Warren [email protected], @itsheyjess Sam Fagan [email protected], @suprsamfagan
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