Los Angeles | London | New Delhi Singapore | Washington DC Bootstrapping a Semantic Visualization with Duct Tape and Bailing Wire SAGE Research Methods Methods Map
Bootstrapping a Semantic Visualization with Duct Tape and Bailing Wire
May 11, 2015
SAGE's Keith Lawrenz spoke about the SRM Methods Map at the Publishing Business Conference & Expo on September 23: http://www.publishingbusiness.com/agenda/overview/type/stm+and+scholarly/
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Los Angeles | London | New DelhiSingapore | Washington DC
Bootstrapping a Semantic Visualization with Duct Tape and Bailing Wire
SAGE Research MethodsMethods Map
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
SAGE overview
● Independent, global scholarly publisher● Books, journals, reference, databases
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Overview
● 770 terms● 1,387 synonyms● 700 related term relationships● 605 people● 12,600 books, chapters, journal articles
and videos have applied terms● 37,000 terms applied terms
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
The critical roles
● Content Expert - Research Methods Editor● Product Development Manager● Project Manager/Business Analyst● XML Analyst● Front End Developer
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Iteration #1 - taxonomy
● Editor documents taxonomy in Excel● Front-end developer provides taxonomy schema● XML Analyst normalizes terms and converts from
Excel to XML● Project Manager manages● Front-end developer creates visualization● Product development manager and Editor hate it
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Iteration #2 - ontology
● Editor documents ontology in Excel● Front-end provides ontology schema● XML Analyst normalizes and converts from Excel
to XML● Project Manager manages● Front-end developer creates broken visualization● Product development manager and Editor hate it
less
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Iteration #3 – ontology-2
● XML Analyst converts from XML to Excel● Editor changes ontology in Excel● XML Analyst converts back from Excel
• Ensuring a directed acyclic graph (DAG)
● Project Manager manages● Front-end developer refines visualization● Product development manager and Editor like it
but are ready to give up when they understand that we need to apply terms to content
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Iteration #3 – apply terms
● XML Analyst creates apply-term worksheets• Content XML to HTML through a
“recommendation” filter (XQuery)● Editor hires PhD RM candidates to complete
worksheets• 2 or 3 was optimal for our project (2 months)
● Worksheets generate an email to XML analyst● XML Analyst extracts applied terms from emails
and generates RDF-XML
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Iteration #4 – efficiency
● Apply terms application• Enables edits• Eliminates emails and term worksheets
● Ontology manager application• Ensures DAG
● Automate content QA and delivery through our SAGE Online Content Repository
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Learnings
● Standards● KISS● Iterate manually first● Build efficient process later
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Results
● Awards
● Reviews
● User Experience• 20% of users use the Methods Map• 90% reach content
Making Semantics Work, Publishing Business Conference and Expo 2013
Los Angeles | London | New DelhiSingapore | Washington DC
Keith Lawrenz
Sr. Business Analyst and Content Systems Supervisor
Publishing Technologies, SAGE Publications
www.sagepub.com
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