Boosting your online visibility

How Your Patients Can Find YOU!

October 2009

Objective

Make it easier for current and prospective patients to find YOU online!

Are YOUR patients online?

YES…and they are looking for YOU!

• 61% of American adults look online for health related information.

• 57% of adults turn to the internet for information or assistance in dealing with health or medical issues.

• 41% of all adults have acknowledged reading someone else’s commentary or experiences about health or medical issues on a Web site or blog.

Source: The Social Life of Health Information, June 2009

How do they find YOU?

Strategy

• Build professional online visibility:– Create professional LinkedIn, Google Maps, Google

Profiles, Facebook (see examples)– Monitor physician ranking systems for accurate data:

• Healthgrades, ucomparehealthcare.com

• Elevate YOUR search presence– Engage in a four-to-six week Google AdWord campaign

targeting practice location cities to help move you up the search rankings

Phase 1: Build Online Visibility

• Populate online sites using the following information:– CV

– Headshot/photo

– Bios

– History

– Presentations, thought leadership content

– Photos, videos

Examples

Twitter

Examples

Facebook

Videos and Photos

Examples

Google Maps and Google Profile

Examples

Google Maps

Search Visibility

Healthgrades

Examples

Search Visibility, Continued

Twitter

Phase 2: Google AdWords

Engage in a targeted Google AdWords campaign: – Connect with your audience when they are searching for your

name or services.

– Search advertising triggered by keywords typed into Google search engine

• Examples include: obgyn near Dublin or perinatologist + Westerville

– Advertiser selects keywords that will trigger ads based on research as to what readers are searching.

– Ads are purchased on a pay-per-click basis—you are only charged for the ad when someone clicks on it, keeping costs relatively efficient.

AdWords ads are displayed to the right of Google’ssearch results and on search partners such as:

Columbus OBGYN

Columbus OB GYN Gynecological & Obstetric RelatedServices. Visit For An Appointment!www.Moca-Obgyns.com

Search Advertising

How will this help YOU?

It will make you easier to find when patients are searching for YOU!

– Having multiple pages helps to increase your visibility in the search pages

– Every time a patient clicks on your keyword (e.g. AdWord), they’re driven to your Web site and/or designated page to learn more about you!

– Moves you higher in the Google search rankings

– Provides you the opportunity to be found when and where the patient is looking for you

Budget

Phase 1: Profile Development – LinkedIn, Google Maps, Google Profile, Facebook– $400-500/physician

Phase 2: Google AdWords– Define keywords, purchase and go (includes 4-6 week

campaign)– $800-1,000/physician

Questions?