Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?

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Testing technical efficiency of axial flow pumps at BARI

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Supplier (Thai) Dealer

s

Consu-mers (LSP)

RFL

Business Model: RFL JUMBO Pump

$

ProductProduct Product

$

RFL deploys sales team to drive sales through dealer events,

demonstration program, other activities

RFL provides orientation for dealers in product and

business knowledge; dealer incentives

Marketing push through billboards, branding of

product and outlets, other activities

Field Sales Force

Product

CIMMYT/ iDE

$

Technical support for RFL in product knowledge and

application; technology targeting; and model

specifications

RFL provides installation and

After Sales Services (AFSS) support

CREDIT:RICHARD ROSE

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Demos managed by Barisal Bhola Patuakhali

CIMMYT 13 7 7

iDE 15 14 14

Total 28 21 21

District Intervention Male Female Total

Bhola LSP + Mechanics + Skill development on AFP 100 0 100

Barisal LSP + Mechanics + Skill development on AFP 261 6 267

Patuakhali LSP + Skill Development on AFP 42 1 43