BOOSTER IN WRITTEN ENGLISH COMMUNICATION · Sentences and paragraphs, when to use the passive voice and 8 other tips to make your message CLEAR The tone of your message - 5 points

BOOSTER IN WRITTEN ENGLISH COMMUNICATION

This workshop is specially designed to improve one’s written English to communicate effectively. Participants will

realize that learning English is FUN, so that they want to continue learning how to use English correctly on their own.

We have lots of activities as this is active, discovery and experiential learning. The HR coordinator must inform and

ensure that participants bring a copy of their emails sent to parents, the Dean and students to the course on the FIRST

day.

The participants will use their actual previous business documentation to incorporate the concepts and phrases given

in the lectures. This reinforces their understanding of the contents of the lectures and ensures application of their

learning at work.

There will be cases to write in class to apply these concepts. These present relevant examples to help the participants

improve their grammar, punctuation, spelling and writing style.

Course Objectives

Use the language of the brain to write

Have solid a structure for emails, reports, letters and memorandums

Have lists of common business phrases that they can use to write, instead of blindly using templates

Be able to use a writing style that influences their readers to take the recommended action immediately.

Course Details

Trainer : JONATHAN CHAN

Date : 1-2 Mar 2017 (2 days)

Venue : Amcorp Mall, Petaling Jaya

Scheme : PSMB- SBL

Who’s Suitable for this?

This program is suitable for all

levels of staff.

Individual Price

RM1, 350 per pax (exclusive 6%GST)

Group Discount (3pax and above)

RM1, 200 per pax (exclusive 6% GST)

Early Bird Price (Before 3 Feb’17)

RM1, 147.50 per pax (exclusive 6% GST)

EARLY BIRD DISCOUNT

Get 15% off if you sign up before 3 Feb 2017

Course Outline (Part 1)

MODULE 1 - THE 2-3-4 OF WRITTEN COMMUNICATION

2 purposes

o Present facts, give information or instructions

o Persuade / influence

3 Principles

o Clear

o Grammatically correct

o Complete

The 4 Elements

o 8 points as you consider the needs of your audience

Who is your audience?

o Easy to read and understand

How “readable” is your document

“Business-speak” wastes time of busy executives

How to make sure your writing is easily understood

o Structure of the document

The structure of emails, reports, letters and memorandums will be covered details in later modules

o Grammar - grammar, punctuation and spelling

MODULE 2 - GRAMMAR

Grammar and punctuation – refresher quiz

Activity - common Malaysian grammatical and punctuation errors to be corrected

Spelling - A list of 240 of the most commonly misspell English words

MODULE 3 - WRITING STYLE FOR BUSINESS DOCUMENTS TO MAKE YOUR MESSAGE CLEAR

Pre-write, Free write and Re-write

Organize your message

Sentences and paragraphs, when to use the passive voice and 8 other tips to make your message CLEAR

The tone of your message - 5 points to remember

Be succinct, precise, and accurate and complete when you write

The correct writing style to keep the message crystal clear

How to make it easy for your readers to link your recommendations / explanations to facts

Why other people’s documents cause their readers to be confused - their recommendations / explanations are not

accepted

MODULE 4 - WRITE IN THE LANGUAGE OF THE BRAIN

What is the language that everyone’s brain uses when people read documents?

Write in the way that your readers’ brains will be influenced by what you want them to do/understand

Practice writing skills letter as this can be delegated to numerous staff etc.

MODULE 5 - STRUCTURE OF LETTERS

The 8 parts of a business letter

Professional salutations and sign-offs

How to inform the readers that there are attachments, who typed the letter as this can be delegated to numerous

staff etc.

Course Outline (Part 2)

MODULE 6 - PROFESSIONAL EMAILS

Structure of professional emails

Difference between a professional and personal email

o Common mistakes made in professional emails

2 barriers to writing good professional emails

Greetings and pleasantries

Tips and phrases:

o Email complaints

o Make a recommendation

o Ask the reader to take action

o Day-to-day response - give information

o Convey disappointing news

MODULE 7 - STRUCTURE OF REPORTS AND MEMORANDUMS

The 6 parts of a report

Structure of memorandums

Phrases and tips in writing memorandums

o Propose an idea

o Ask for permission

o Routine information

o Ask the reader to take action

o Announcing a meeting

o Status report

o Make a recommendation

MODULE 8 - TIPS AND SUGGESTED PHRASES FOR BUSINESS CORRESPONDENCE

Letter of apology for an attitude issue or an error

5 types of Sales correspondence

o Make a cold call

o Follow up on a previous letter

o To new customers

o Announce new products

o To win back an inactive customer

Customer service

o Apologize when you are at fault

o Response when you are NOT at fault

o Regain the customer’s confidence

o Word softeners, so that you do not appear to be harsh

Reminder

Thank you letter

3 templates to chase overdue payments

Methodology

This stimulating program will maximize

the understanding and learning through

Presentations, Discussions, Activities,

Individual and group assignments.

Useful phrases in common types of

correspondence are given so that staff

will not use templates blindly. There will

be discussion on actual business

correspondence that the participants

bring to the course. They will write in

class and suggestions for improvement

will be given in class.

Day 1 and Day 2 Timing

Class Time: 0900 – 1700

Break: 1015 – 1030 / 1515 – 1530

Lunch: 1300 – 1400

Trainer Profile

JONATHAN CHAN SENG LUM

BSc (Hons), Electrical and Electronics Engineering

Imperial College, London, United Kingdom

Jonathan Chan has 30 years of corporate experience, with 25 years in management and leadership. He was the CEO of a company

and a director of a global consulting firm. He brings a lot of his personal experience to his courses and can lead middle managers

eager to climb the corporate ladder as he knows about top management expectations of their teams.

He worked for 2 years at Price Waterhouse Hong Kong as their Senior Manager, Training, and Asia Pacific and attended the Price

Waterhouse Train-The-Trainers course in England, where he has lived for 8 years. He is also a certified PSMB trainer and an instructor

in the USA for a three week residential course in IT.

Jon has excellent command of the English language and presentation skills. He has written for regional magazines-CEO IT, Singapore

Financial Post, the Smart Investor and the Executive. Jon has presented at public conferences and seminars organised by Asia

Business Conferences, AIC Regional Conferences, KPMG Seminar Series and was the keynote speaker in an IT conference organised

by Microsoft, Intel and HP. Jon was a discussion leader for the Asia Business CEO summit.

Jon also brings with him many years of sales experience. He has bid for many consulting projects and his command of the English

language has assisted him in winning numerous projects and reports on project progress. As a consultant, Jon knows it is essential

to customise his courses to meet individual client’s needs. He also believes in developing, mentoring and coaching people include

his participants and staff his own staff.

Organisation that have benefited from his expertise include Abletech Asia Pacific, AON Insurers (Malaysia), Bank Islam, Bemis

Flexible Packaging Asia Pacific, DHL, Digi distributors, DKSH, Dynafront Systems, Elken, Equatorial Hotel, Emery OleoChemicals, Grass

Valley Malaysia, G Pile Sistem, Ingram Micro, JesseltonTeam, KS Secondary Fibre Supplier, Magnum Corporation, May Chern

Chemicals, Monash University, MSC status clients (on behalf of MDeC), Naga, Nippon Express (M), PMB Quick Access, SEGI

University, SIM University, Success Electronics & Transformer Manufacturer, Telekom Malaysia Research & Development, United

Overseas Bank (Malaysia), Weststar Aviation Services to name a few.

“Jon does not teach for the sake of teaching; he teachers from the heart and with complete honesty.”

Tommy Chang, Accounts Executive, Nexone Sdn Bhd

“I have learnt things I've never heard before. Most importantly these are useful for my career. Jon is an excellent trainer who can

interact with the participants very well. I have fallen asleep and other courses but Jon is different. He's good in drawing our attention

by using different coaching methods.”

Dr Hwang Jung Shan, Head of Postgraduate Studies, Faculty of Applied Sciences, UCSI University