Boost your subscription sales at the start of 2014 with magazine.co.uk

Kick start 2014 subscription sales with magazine.co.uk

Boost your subscription sales at the start of 2014

January is the 3rd biggest sales month in the year for consumer magazine subscriptions (after November and December) as people are looking for sales bargains, support with new year health and fitness regimes, expert advice on new hobbies, and help with revamping their homes and gardens. And it’s then closely followed by Valentine’s Day! magazine.co.uk will be helping you take advantage of this key trading period, and this document outlines:

1. Our promotional plans

2. Opportunities to showcase your magazine(s) and how we can help you maximise your subscription sales

3. Key deadlines

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Helping you kick start your New Year subscription sales

• magazine.co.uk will be attracting over 2 million visitors looking to buy magazine subscriptions between end December and end February. During this time we will be focusing our promotional efforts around three key areas:

NEW YEAR SALE

£1 offers

£3 offers

£5 offers

Save up to 25%

Save up to 50%

Save up to 75%

Magazines with FREE gifts

NEW YEAR RESOLUTIONS

Women’s Health & Fitness

Men’s Health & Fitness

Hobbies

Food &Home

Home & Garden

Fashion & Beauty

VALENTINES GIFTS

For Her

For Him

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Maximise your brand’s visibility and potential sales

• magazine.co.uk can help you attract new consumers you may not be able to reach through your own marketing channels.

• To help your brand stand out and encourage site visitors to order a subscription to your magazine (instead of your competitor’s!) take advantage of the opportunity to book:

1. A banner ad space

2. A top title position (in the top 4)

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New Year Sale Banner ads - £200 per category

• There is only ONE banner ad slot available per category.

• Banner ads will launch on 27 December and run through till 28 February.

• Bookings will be taken on a first come first served basis.

• The one off £200 fee will include all creative.

• Creative will follow the above design template, using your magazine cover and up

to 45 characters of text.

• Any subscription sales generated will be charged at the existing agreed CPA.

NEW YEAR SALE

£1 offers

£3 offers

£5 offers

Save up to 25%

Save up to 50%

Save up to 75%

Magazines with FREE gifts

6

New Year Resolutions Banner ads - £200 per category

• There is only ONE banner ad slot available per category.

• Banner ads will launch on 27 December and run through till 28 February.

• Bookings will be taken on a first come first served basis.

• The one off £200 fee will include all creative.

• Creative will follow the above design template, using your magazine cover and up

to 45 characters of text.

• Any subscription sales generated will be charged at the existing agreed CPA.

NEW YEAR RESOLUTIONS

Women’s Health & Fitness

Men’s Health & Fitness

Hobbies

Food &Home

Home & Garden

Fashion & Beauty

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Valentines Gifts Banner ads - £150 per category

• There is only ONE banner ad slot available in each of the two categories.

• Banner ads will launch on 13 January and run through till 14 February.

• Bookings will be taken on a first come first served basis.

• The one off £150 fee will include all creative.

• Creative will follow the above design template, using your magazine cover and up

to 45 characters of text.

• Any subscription sales generated will be charged at the existing agreed CPA.

VALENTINES GIFTS

For Her

For Him

8

Top title position – £50 per category

There are 4 top title position slots available per category. Bookings will be taken on a first come first served basis. No creative is required. Your magazine (cover, subscription price and saving) will be listed as one of the top 4 in the relevant category for the following periods: • New Year Sale – 27 December to 28 February • New Year Resolutions – 27 December to 28 February • Valentines Gifts – 13 January to 14 February Any subscription sales generated will be charged at the existing agreed CPA.

New Year Sale – Attracting the deal hunters

magazine.co.uk will be actively promoting magazines with attractive New Year sales subscription offers (in the categories listed on the right) through :

1. Email campaigns sent to selections made from our 1 million+ email database

2. All magazine.co.uk social channels 3. Special offer pages

Please ensure any special New Year Sale subscription offers are with us by

Wednesday 11 December.

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NEW YEAR SALE

£1 offers

£3 offers

£5 offers

Save up to 25%

Save up to 50%

Save up to 75%

Magazines with FREE gifts

New Year Resolutions – Boosting subscription volumes

magazine.co.uk will be actively promoting magazines with attractive subscription offers in the categories listed on the right and helping boost your subscription volumes through :

• Using multiple purchase discounts e.g. buy 3 or more subscriptions and you (the customer) get a £15 discount. • All discounts will be funded by magazine.co.uk.

Make sure your title is one our customers include in their multiple orders by showcasing your brand through a promotional banner ad or top title position slot.

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NEW YEAR RESOLUTIONS

Women’s Health & Fitness

Men’s Health & Fitness

Hobbies

Food &Home

Home & Garden

Fashion & Beauty

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Valentines – Attracting the gift givers

In the run up to Valentines Day we will be running focused gift subscription marketing promotions around:

o Gifts for Her o Gifts for Him o Gifts under £20 & under £30 o Gift subscriptions with free gifts

And the online magazine gift finder will be guiding magazine.co.uk visitors

on which magazine is appropriate for their Valentine.

We suggest considering adding an appropriate free gift such as chocolates to make a gift subscription a more attractive Valentine’s present. Please ensure any special Valentines Gift subscription offers are with us by Friday 3 January.

What you need to send to us by Wednesday 11 December

1. Any special New Year special subscription offers and prices (please use the fulfilment form supplied).

2. Details of any new free gifts you are offering with your subscriptions.

• Please supply a short descriptive copy about the free gift (and its value in £) and an image (.jpg) if possible.

3. Any new front cover images you want us to use on the site (please supply as .jpgs).

4. Your completed booking forms for (please use the form supplied).

• Banner ads

• Top title positions

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Contact us now!

Laura Jackson

Campaign Administrator

[email protected]

01737 749640

Kerrie Weller

Business Development Manager

[email protected]

01737 749637