CERTONA Learn How Your Company Can Personalize Anytime Anywhere 858.369.3888 [email protected] www.certona.com Online retailers have embraced Search as a critical component of the online customer experience. Forrester Research, in a study entitled “Site Search Evolves From Technical Feature To Customer Touchpoint”, surveyed large retailers and found that most see Search functionality as an opportunity to increase traffic and sales conversions. Certona analyzed the conversion numbers from dozens of its largest clients and discovered that when shoppers conduct a product search on a website, they are more likely to make a purchase during the session. The conversion rate for those shoppers is nearly 85% higher than for those that do not. Having a good site search experience extends beyond delivering speedy results, it can be vastly improved by personalizing the results to the unique needs of the shopper. Certona offers Boosted Search, a technology that will optimize your shoppers’ site search experience so that when they search for a product, the results - whether there are exact or not – are as relevant as possible. This is accomplished with Certona’s 1:1 personalization technology. Every shopper that comes to your site has a unique profile that contains a vast amount of data such as: demographic, browse and purchase history, current session data, keywords used, etc. To determine what search results would be more appropriate for this session your shoppers’ profile is updated in real-time, allowing the experience to be as relevant as possible. Certona also analyzed the conversion rates for clients who have enabled the Boosted Search functionality and found that it provides a nearly 70% lift in conversion rate over regular search. Enabling Boosted Search on your website will provide a lift in the conversion rate and provide a more engaging experience. With standardized integration with top-tier Search solutions like Endeca, SLI Systems, and EasyAsk, Certona’s proven technology can be easily placed and used on your search pages with little help needed from IT. Boost Your Site Search Experience with Personalized Results BOOSTED SEARCH Above: New Balance has implemented Boosted Search to re-order search results to present those that are more likely to appeal to the individual shopper.