1 Suara Pembaruan Business Gathering 2012 Prof. Richardus Eko Indrajit [email protected] +62 (818) 925-926 BOOST YOUR SALES through
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Suara Pembaruan Business Gathering 2012
Prof. Richardus Eko Indrajit [email protected] +62 (818) 925-926
BOOST YOUR SALES through
We are here because we want to adapt ourselves to the new environment so that we will be still relevant to our customers.
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If we do not comprehend the trend, we will not understand what our customers wants and needs.
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There are simple rule of thumb and core principles that can be used to effectively persuade people on the 21st century setting.
KNOW and UNDERSTAND your (potential) customers
Prepare the EFFECTIVE STRATEGY to persuade your (potential) customer
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3 Start Executing SALES STRATEGY through COMMUNICATION MEDIA
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There are simple rule of thumb and core principles that can be used to effectively persuade people on the 21st century setting.
KNOW and UNDERSTAND your (potential) customers
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By the end of the day, everything will depend on the performance of People, Process and Technology to deliver the required values.
PEOPLE =users
PROCESS =applications
TOOLS =technology
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There are four generations of customers existed in today’s global market who play important roles in business.
The Generation Cohort: Veterans - Baby Boomers - Xers - Millenials
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Today’s customers generation consist of people who are fond and very literate on information and communication technology.
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There are simple rule of thumb and core principles that can be used to effectively persuade people on the 21st century setting.
Prepare the EFFECTIVE STRATEGY to persuade your (potential) customer
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All industries are facing the dynamic battle of competition which has put customers as uncontrollable externalities
products and services
prod
ucts
an
d se
rvic
es
Company Customers
Competitors
We’ll always go for cheaper, better,
faster products and services
manufacturing healthcare bank and finance education media transportation tourism retail and distribution utilities mining/oil and gas government services
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Customers are so powerful that they can easily switch their preferences based on changing wishes and expectations
products and services
prod
ucts
an
d se
rvic
es
Company Customers
Competitors
Although we satisfy with your products and services,
but the other give me better experiences
+ values
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Values can be directly or indirectly deliver to numerous people and process within the enterprise’s internal and external territories
Value Added
Initiatives products
and services
Company Customers
products and services
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The more success the enterprise, the more interactions required by all related stakeholders
Employees
Customers
Management
Suppliers
Partners Business Activities
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The essence of all interactions is to ensure full control of the business by the management to mitigate risk and guarantee success
Employees Customers Management Suppliers Partners
Plan – Execute – Check - Control
Resources
Human Resources
Process
Money
Market
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The trend of mobile technology drives the business requirements by enabling the used-to-be “mission impossible” activities
“ The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal – and competitor – of the other.”
Thomas Friedman
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Success stories have shown how “value matrix” become the key factor in winning the battle of competition nowadays.
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As the world become flat, the approach on conducting business and marketing should be adopting this new platform.
DISTRIBUTORS
SUPPLIERS
CUSTOMERS
PARTNERS
Finance andManagement
Manufacturingand Production
R&D andEngineering
ProcurementDistribution
Supply ChainLogistics
MarketingAdvertising
SalesCustomer Care
Inward FocusedCore BusinessProcess andApplications
Internet/Intranet/Extranet
DISTRIBUTORS
SUPPLIERS
CUSTOMERS
PARTNERS
Finance andManagement
Manufacturingand Production
R&D andEngineering
ProcurementDistribution
Supply ChainLogistics
MarketingAdvertising
SalesCustomer Care
Inward FocusedCore BusinessProcess andApplications
Internet/Intranet/Extranet
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There are simple rule of thumb and core principles that can be used to effectively persuade people on the 21st century setting.
3 Start Executing SALES STRATEGY through COMMUNICATION MEDIA
The exponential growth of gadgets technology show the posture of Indonesia as archipelago continent and nation.
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The customers shall choose whatever technology they think fit with their needs and push the enterprise to adopt such requirements
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LL OO CC AA TT II OO NN LL AA YY EE RR
A P P L I A N C E S L A Y E R
INTEGRATION MANAGEMENT LAYER
IP LAYER Calling/Conferencing
Browser/User Interface
Search Engine
Messaging & Mail
Document Management
Online Support
Retailer Transaction
Electronic Publishing
Content Aggregation
Connectivity
Collaboration
Chatting
PPRROODDUUCCTTSS AANNDD SSEERRVVIICCEESS
KIOSK TELEPHONE TELEVISION INTELLIGENT MONITOR FAX
PE
RS
ON
AL
CO
MP
UT
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P
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SO
NA
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IGITA
L A
SS
ISTA
NT
IINN PPUUBBLLIICC IINN VVEEHHIICCLLEE
AATT
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RRKK
AA
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OOMM
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FFAAMMIILLIIEESS CCOONNSSUUMMEERRSS CCOOMMMMUUNNIITTIIEESS
BBUU
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TTIITT
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It creates a good number of business initiatives and innovations that aim to gain significant competitive advantages.
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“Gadgets everywhere” create its own problems in managing interoperability and interconnectivity across numerous platforms
People are currently connected through virtual world of cyber space wherever they go.
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Social Graphs shows the pattern of social relationships among people within the virtual and physical worlds.
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The current applications of social media are still looking for its stable, scalable, and yet sustainable shapes
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The values of social media in the business is obvious, and most of them have not been experienced by traditional communities.
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Connecting EmployeesCommunicating Products/Services
Talking with CustomersRecruiting New PeopleSegmenting the Market
Conducting Survey and PollingAnalysing Industrial Trend
Understanding Customers Thoughts
Sharing Knowledge
Gathering Community
Chat with Client
Listen to People Perception
The web of social media is still on its evolutionary stage with a revolutionary pace driven by innovation of technology.
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The unstoppable development of social media technology will shape today’s and tomorrow’s land of marketing and sales battle.
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There are many ways of communicating with people in the 21st century by using multi media tools.
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By the end of the day, today’s and tomorrow’s people DNA would be formed through social web atoms and molecules.
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