Affiliate Summit West 2017 Boost Your Marketing with Faux Holidays and Special Events Tricia Meyer, MeyerTech, LLC, @SunshineTricia Joe Sousa, Fanatics, @drcool73 Nathan Smith, Zynali Marketing Solutions @CoffeeNate
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Affiliate Summit West 2017
Boost Your Marketing with Faux Holidays and Special EventsTricia Meyer, MeyerTech, LLC, @SunshineTriciaJoe Sousa, Fanatics, @drcool73Nathan Smith, Zynali Marketing Solutions @CoffeeNate
●The “National Dog Day” Phenomenon
●What are “Faux Holidays”?
● Finding and Tracking Them
●Using Them in Content Marketing, Social Media, and More
● Starting Your Own “Day”
●Monetize and Track
Agenda
National Dog Day
National Dog Day
●Food/Drink Holidays
●Shopping Days
●Charitable Days
●Sporting Events
What Are “Faux Holidays” and Special Events?
Food Days
Food Days
Food Days
Drinking Days
• Black Friday
• Cyber Monday
• Green Monday
• Free Shipping Day
• Singles Day
Shopping Days
Charitable Days
Charitable Days
Over 300 “Hot Markets” a year• Championships
• Product Launches
• New Team Logos
• Trades and Free Agents
• Drafts
• Big Games
Some events are planned, some are out of the blue
“Fan” Holidays• MLB Opening Day
• Jersey Day
• College Colors Day
Micro Moments• Record Breakers
• Retirements
• Amazing plays
• Amazing performances
Sporting Events
Online Calendars
○ http://trackmaven.com/blog/2016/04/national-days-calendar
○ http://www.nationaldaycalendar.com/calendar-at-a-glance
○ http://www.thenibble.com/fun/more/facts/food-holidays.asp
○ http://www.checkiday.com
Create Your Own Calendar
○ http://www.wineclubgroup.com/annual-wine-holidays
Hashtag Tracking
Finding and Tracking
• Is your content preparatory or reactionary?
• Are you helping people prep for the day or get ready for the day?
• Are you just celebrating on that day?
Example: National Taco Day is Oct. 4th. On Sept. 27th
You could write a post telling about how National Taco Day is in a week with favorite recipes, the history of tacos, a debate of soft or crisp, etc. That is a preparatory post. If you just happen to see a social post on the 4th and realize it is National Taco Day your post could be more along the lines of “10 Reasons I Love Tacos” or share some funny taco memes. This is more of reactionary content.
Content Marketing Ideas
Content Marketing Ideas
Social Media Tips
Social Media Tips
Social Media Tips
• Tie the occasion to your niche
• Coffee supports productivity,Creativity, and mental function
• Use the trending hashtag fordiscoverability
National Coffee Day
• Communicate
• Merchants, give your affiliates a heads up
• Affiliates, talk to your merchants
• Custom Graphics
• Any special products?
• Special coupon codes and promos
• Recruit around specific days or events
• Blogs
• Social
• Niche sites
Affiliate Managers and OPMs
Affiliate Managers and OPMs
Affiliate Managers and OPMs
Affiliate Managers and OPMs
• Create emails specifically around the holiday
• Link to old content in your newsletters
• Add a “holiday” section to your template and feature new ones each day as additional newsletter content
Newsletters and Emails
Newsletters and Emails
● Choose Your Niche
● Research What Is Already There
● Create Content
● Choose Hashtag
● Press Release
● Reach Out to Merchants, Affiliates, Bloggers, etc.
Creating Your Own Day
Creating Your Own Day (Good Example!)
Creating Your Own Day (Good Example!)
National Jersey Day - NFLPA and Fanatics.com
● Started in 2015● First Friday in November● Encourages everyone to wear their favorite jersey● #jerseyfriday - thousands of engagements● Social contests● Great marketing messages● Affiliates can promote the heck out of days like this
Creating Your Own Day (Bad Example!)
Creating Your Own Day
What good is all of this
if you don’t make any money from it?
Monetize and Track
SubId Tracking
• Simple tool to add UTM parameters
• Reduces “Direct/None” in Google Analytics reports
Use Google Campaign URL Builder
Checkiday.com to find what ‘day’ it isUse Publisher Toolkit (toolkit.fmtc.co)and ShareASale Deal database to find relevant deals
Finding Affiliate Channel Deals
Free Shipping Day
Conform the Occasion to Your Niche
Use a Faux-casion to Land a New job
Tricia [email protected]
@sunshinetricia
www.tricia.me
Nathan Smith
@CoffeeNate
Joe Sousa
www.whatdoesjoethink.com
@drcool73
Contact Information
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