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Standards and Guidelines
BRANDBOOK
7/27/2019 Boom Brand Creative Book - Donald Delahaye.pdf
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Dear Colleagues,
The following brand book was created to help bring consistency to the way we all communicate about Boom Energy Drink.
We share a responsibility to present the brand correctly in any form of communication, whether it occurs in print, online or in PowerPoint presentations.
This brand book provides you with the necessary tools to accomplish our collective goal.
In the pages that follow, you will nd a wealth of resources: the elements of our brand and the standards and guidelines for supporting them. By utilizing the brand book
as a framework for creating collateral, we can begin to reect the brand in all our communications.
The standards established in the following manual were developed with the broad involvement of the Boom Energy Drink Company. We are grateful for the input and insight
provided and we will continue to work diligently as we champion the Boom Energy Drink brand.
Best regards,
Boom Energy Drink
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TABLE OF CONTENTS
INTRODUCTION 2
LOGOS 3
Boom Energy Drink Logo 4
Formats 5
Tagline 6
MARKETING 7
Apparel 8Events 9
LEADING THE WAY 14
THE PRODUCT 10
Label 11
Facts 12
Ingredients 13
TABLE OF CONTENTS 1
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The Big Boom
Since the enterence of energy drinks to the Jamaican
market, Wisynco's vision was to develop a locally produced
energy drink whose quality can compete along side top
brands in the category. After years in the beverage
industry, Wisynco was proud to welcome its newest
member to the family, BOOM. Production o n the rstJamaican energy drink began in January 2010.
The pr oduct is distribut ed isla nd- wide and provides e
nergy drinks lovers with the maximum power for
every hour.
INTRODUCTION 2
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LOGOS
Making your mark.
A logo is the face and signature of the brand. It connects
the brand to all forms of communication. The more
consistent a logo looks and is used the more likely
it will be remembered and make an impact.
Each communication needs to be able to stand alone
as a proper representation of the brand, but also gain
strength as a cohesive and integrated collection of
materials. These guidelines provide direction for how
the Boom Energy Drink logo should be used to help
unify materials and continue to build the brand.
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HERE COMES THE BOOM
This is the logo for use in all branding materials
or communications about the energy drink. Examplesinclude letterhead, business cards, print ads,
various documents, direct mail, television
commercials, videos, Web sites and more. Guidelines for
how to use this version have been established to maintain
consistency and are detailed in the following pages.
Colleges, departments, units and organizations
within the company should not create any new logos.
BOOM ENERGY DRINK LOGO
LOGOS 4
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FORMATS
LOGOS 5
PROPORTION
The Boom Energy Drink Logo should always be kept in
proper proportion to maintain the integrity of the logo.
Always use the approved logo les and use only vector
les of the logo when printing. Never try to recreate the
logos yourself, but if you need to scale the logo, always
constrain proportions so the height and width are scaled
together. To maintain the correct proportions of the Boom
logo, always hold down the shift key as you drag the
corner to increase or decrease its size.
COLOR OPTIONS
There are two approved color options. One is the full color
version. The other is a black and white version.
The full color version should be used whenever coloris available.
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Ready. Set. Boom !A tagline is a small amount of text which serves to clarify a
thought for, or designed with a form of, dramatic eect.
Many tagline slogans are reiterated phrases associated with
an individual, social group, or product.
As a variant of a branding slogan, taglines can be used in
marketing materials and advertising.
Tagline
LOGOS 6
Boom Energy Drink has a graphical representation of its
tagline Ready. Set. Boom!
The tagline is not a stand alone element and should always
be accompanied by the ocial logo.
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MARKETING
Communication is key
Marketing can be looked at as an organizational function
and a set of processes for creating, delivering and
communicating value to customers, and managing customer
relationships in ways that also benet the organization and
its shareholders.
Marketing can be done in many ways, and the following pages
will include samples of visual (creative) marketing strategies as
it relates to communicating the brand to consumers.
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Marketing with the use of graphic Ts creates an avenue
for customers to pay for an opportunity to advertise your
business! This is a sample of how Boo m would like
to be represented through graphic Ts.
using either of these words or play o n these words
Energising since July 2010
Est. July 2010
Est. 2010
Ready. Set. Boom!
This also app lies to other forms o f apparel such as:
arm bands, caps, hoodies etc.
The Idea is to not only make th e brand visible but also
fashionable.
MARKETING 8
T-Shirt Creatives
Apparel
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The bow ag is des igned to hel p organ izations wit h
branding, marketing or simply obtaining more exposure.
Most of these displays allow for custom printing of
emblems or text, which entices onlookers into attending
events or buying certain merchandise.
Below is a detailed diagram of the dierent bow ag styles
and sizes.
Using these vertical banners at event ensures that the Boom
brand is visible and following the previous guidelines in logo
and tagline usage, they can be very benicial in communicating
the Boom Energy Drink brand at popular events.
MARKETING 9
Banners - Bow Flags Events
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The Product
Boom Energy Drink is a way of life!
Boom Energy Drink is a very versatile product;
it can be had anywhere and anytime.
It is a product made for EVERY Jamaican to enjoy.
Boom Energy Drink is packaged and priced to appeal to
zero to mid level income earners and is a fun loving, proud,
truly Jamaican energy drink that delivers the right amountof energy that is enjoyed by both males and females.
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LabelProduct
This is the ocial Boom Energy Drink Produ ct Label .
This is sol ely used for pr oduct packagin g and should not be used otherwise.
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t #PPN&OFSHZ%SJOLJTBHSFBU+BNBJDBOQSPEVDUBOEUIFSTUFOFSHZESJOLFWFSNBEFJO+BNBJDB
t #PPN&OFSHZ%SJOLTVOJRVFBWPSBOEUBTUFJTBDSFBUJWFCMFOEPGJOHSFEJFOUTXIJDIBSFLOPXOUPCFiFOFSHZESJOLDFOUSJDwBOEBMMPGXIJDIBSF
QSPQPSUJPOFEBTIFBMUIZTFSWJOHTGPSZPVSCPEZJOFBDINMCPUUMF
t &OFSHZESJOLTDPOTVNFEJONPEFSBUJPOBSFTBGFGPSBEVMUT
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JWZPVBSFQSFHOBOUPSMBDUBUJOHWZPVBSFQSBDUJDJOHBUIMFUFXIPIBTBOZPGUIFMJTUFEJOHSFEJFOUTDJUFEBTQSPIJCJUFEGSPNDPOTVNQUJPO
WJPSBGUFSBOZTUSFOVPVTBDUJWJUZ
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UPPVSQSPEVDUJOGPSNBUJPOQSPWJEFEPOPSQBDLBHJOHBOEVTFUIFCSBOESFTQPOTJCMZ
t #PPN&OFSHZ%SJOLJTUGPSDPOTVNQUJPOJOBOZPDDBTJPOZPVDIPPTF
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+BNBJDBOBOEFEHZBOENPTUJNQPSUBOUMZJUIBEUPCFBQSPEVDUPGFYDFMMFOURVBMJUZXIJDIDPVMEDPNQMFUFBHBJOTUBOZFOFSHZESJOLJOUIF
XPSME8FFWFOBEEFEBCPOVTPGEPVCMJOHUIFRVBOUJUZPGNPTUPGPVSDPNQFUJUPSTXIJMFTUJMMHJWJOHZPVUIFMPXFTUQSJDF
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130%6$5 12
'BDUTProduct
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Riboavin (Vitamin B2) - Riboavin is an essential nutrient in human nutrition and plays a key role in the production of energy. Vitamin B2 is the precursor
of cofactors for a family of proteins called avoenzymes. Flavoenzymes cataylse a wide range of biochemical reactions critical in cellular respiration thereby
producing celluar energy. RiobFlavin is an orange powder and water solutions have an intense greenish yellow uorescence. Riobavins antioxidant- promoting
activity has been shown to provide protection against o xidative damage caused by oxidized forms of hemeproteins.
Vibamin B6 Principally available in the form of pyridoxine hydrochloride fo r food fortication and nutritional supplements. Vitamin B6 has been found to lower
systolic and diastolic blood pressure in a small group of subjects essential hypertension. Vitamin B6 is involved in a wide range of biochemical reactions including
the metabolism of amino acids and glycogen, the synthesis of nucleic acids, hemoglobin, sphingolipids and the synthesis of key brain neurotransmitters
serotonin, dopamine, norepinephrine and gamma-aminobutyric acid (GABA).
Panthothenic Acid Sometimes referred to as Vitamin B5 and is involved in a number of bioglogi cal reactions, including the production of energy, the catabolism
of fatty acids, the synthesis of fatty acids, phosopholipids, sphingolipids, cholesterol and steroid hormones, and the synthesis of heme and the neurotransmitter
aceteycholine. It also appears to be involved in the regulation of gene expression and i n signal transduction.
Niacin A member of the B vitamin family. It is sometimes referred to as Vitamin B3. Niacin, via its metabolites, is involved in a wide rane of biological processes,
including the production of energy, the synthesis of fatty acids, cholesterol and steroids, signal transduction, the regulation of gene expression, and the
maintenance of genomic integrity.
B12 (As the cyanocobalamin form) is used for fo od fortication and in the nutritional supplements. Vitamin B12 works in close partnership with folate in the
synthesis of the building blocks of DNA and RDS synthesis as well as the synthesis of molecules important for the maintenance of the i ntegrity of the genome.
It is also essential for the maintenance of integrity o f the nervous system and for the synthesis of molecules which are involved in fatty acids biosynthesis and the
production of energy.
Panax Ginseng The medicinal part of the dried root, is used to counteract a lack of stamina. It is used as a tonic and fortication in times of fatigue and d ebility.
Also, it is indicated fo r declining performance and capacity for work and declining mental concentration. It is primarily indicated in the treatment of tiredness,
weakness, and mild depression.
Taurin e A non- protein amno acid it is the end product of L cysteine metabolism and the principal free intracellular amino acid in many tissues of humans and
other animal species. Taurine is present in high amounts in the brain, retina, myocardium, skeletal and smooth muscle, platelets and neutrophils in humans;
Taurin e is involved in th e forma tion o f Taurine bil e acid conjuga tes in the liv er, whi ch are e ssentia l for micelle formati on and fat abso rption . Tauri ne also has
antioxidant and membrane-stabilizing activities.
Caeine One of the most commonly used i ngredients in colas and energy drinks. It is a xanthine alkaloid naturally found in tea, coee and cocoa. Cane aects
the bodys metabolism and can stimulate the nervous system, increasing alertness and mood.
Inositol A carbohydrate and almost tasteless with a small amount of sweetness. Insoitol and a number of its mono and polyphosphates function as the basis for
a number of signaling and secondary messenger molecules. They are involved in a number of biological processes including: insulin signal transduction, nerve
guidance, intracellular calcium concentration control and serotonin activity modulation.
PRODUCT 13
Functional ClaimsIngredient
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LEADING THE WAY
A great guide doesnt just show you the way. It gives you
the power to lead. Now you have the standards needed
to be a part of this eort in building the Boom brand.
Its no small endeavor, but weve never done anything
small. And by the time youve gotten to this point,
youve probably realized that a brand isnt a logo or aphotograph or a color. Its all of these things and you.