Booksite Design

Promotional Booksite Design

Project Statement

The Project:Chris Schaberg and Mark Yakich have created a compelling reversible book which contains two stories that live in the terminals and airports of the world called “Checking In / Checking out”. The book offers excellent story telling and captivating sequences about flying and travel, which has led to the design of a creative promtional website to help sell the book and intrigue designers, authors , and travellers with its unique user interface.

The Client:Chris Shaberg and Mark Yakich have commisioned me Charles Duval to design and create a working concept wite congruent to their book into a playful design.

The intended audience: Targeting the advertising towards travellers , avid readers, flight attendants, writers and designers with a compelling an playful design that contains creative design elements.

The core message:With the decorative elements all working together they depict the authors stories with an abstraction of the characters telling fragements of the story with overlaying images and objects.

The graphic strategyUnderstanding the importance of the airports , terminals and the checking in / checking out process to help the design feel like you’re in the airport . Using various elements such as wayfinding stylized navigation, passports and flight attendant uniforms, and airline ticketets and so fort. The unified , balanced set of elements creates a playful and wh8imsical advertisment that is fun, appealing , and eye catching.

Site Inspiration

Moodboard

A two-sided book that aims to rejuvenate airplane

reading. One side, Checking

In, relates behind-the-scenes

stories of an ex-employee of

United Airlines (2001-2003)

at the Gallatin Field Airport

outside Bozeman, Montana.

The other side, Checking

Out, tells the story of one

man’s lifelong efforts to cure

a fear of flying. With sincerity

and irreverence, Checking

In / Checking Out wrestles

with issues of travel, work,

technology, security, faith,

reading, writing, and parenthood. Ultimately, the

book opens up a space between the two sides,

like a parallax, in which readers can become more

mindful of their own experiences of air travel.

Checking In / Checking Out

Sketches/ Process

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Chris Schaberg and Mark Yakich created airplanereading.org as an initiative to elevate the concept of airplane reading beyond throwaway entertainment. This tiny, two-sided travel companion contains one flight-related story by each author and flips upside down so your plane doesn’t have to. — Kelly Cree

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About the bookHome

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Quanity Produced500

Production Cost$5,000

Production Time4 weeks

Page Count112

Varnishes

C CHECKING IN

M CHECKING OUT

Checking In / Checking Out wrestles with issues of travel, work, technology, security, faith, reading, writing, and parenthood. Ultimately, the book opens up a space between the two sides, like a parallax, in which readers can become more mindful of their own experiences of air travel.

Quanity Produced500

Production Cost$5,000

Production Time4 weeks

Page Count112

VarnishesMatte on cover

BindingPerfect binding

TypographyMrs.Evans Gotham

DesignNancy Bernando

PrintingThomoson Shore

This is a two-sided book that aims to rejuvenate airplane reading. One side, Checking In, relates behind-the-scenes stories of an ex-employee of United Airlines (2001-2003) at the Gallatin Field Airport outside Bozeman, Montana. The other side, Checking Out, tells the story of one man’s lifelong efforts to cure a fear of flying. With sincerity and irreverence,

Overview

Home | Overview | Checking In / Checking Out by Chris Schaberg & Mark YakichReviews | Excerpts | Purchase | About the Authors |

C CHECKING IN

M CHECKING OUT

“A trove of poignant observations and thoughtful

reflections on that strangest of modern experiences:

commercial flight.” -- Patrick Smith, Salon.com

“A cool, I’d even say noble, project.” --Joe Keohane,

Editor in Chief, Hemispheres

“So nice to hold in your hands, like a passport.” --

Timothy Morton, author of The Ecological Thought

“Reading Checking In/Checking Out made me

want to stop blogging and start writing” - Jeffrey R.

Schwaiger

Reviews

Home | Overview | Checking In / Checking Out by Chris Schaberg & Mark YakichReviews | Excerpts | Purchase | About the Authors |

BUY THIS BOOK

C CHECKING IN

M CHECKING OUT

Excerpts “I sit in my car in the cell phone lot, witness the last of the planes take-off and land, and get worked up into a neurotic, though life-affirming, frenzy.

Alcohol, drugs, sex, TV, exercise, gaming, shopping, gardening, napping, a six-pack of low-fat double-dutch chocolate pudding—there are any number of ways to get through the day.

My fear has grown over the years, but I never recognized it as more than a personal inconvenience until I met the woman who would become my wife. A month into our relationship, I was supposed to fly to Chicago to visit my parents for a family reunion. The trouble was we lived in Berkeley.”

“Flight Status” is an excerpt from Checking In / Checking Out

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C CHECKING IN

M CHECKING OUT

This book has been released and is ready for purchase in all book stores,and book retaillers!

You can simply click the “buy this book” button and purchase it now!

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Home | Overview | Checking In / Checking Out by Chris Schaberg & Mark YakichReviews | Excerpts | Purchase | About the Authors |

BUY THIS BOOK

Chris Schaberg and Mark Yakich created airplanereading.org as an initiative to elevate the concept of airplane reading beyond throwaway entertainment. This tiny, two-sided travel companion contains one flight-related story by each author and flips upside down so your plane doesn’t have to. — Kelly Cree

C CHECKING IN

M CHECKING OUT

Christopher Schaberg (Editor) used to work as a “cross-utilized agent” for United Airlines at the airport that serves Bozeman, Montana.

He is now a cultural critic and assistant professor of English at Loyola University New Orleans. He is the author of The Textual Life of Airports (Continuum, 2011).

Mark Yakich (Editor) used to enjoy flying. He is now an aerophobe, poet, and associate

professor of English at Loyola University New Orleans. Mark is the author of two poetry collections, Unrelated Individuals Forming a Group Waiting to Cross (Penguin, 2004) and The Importance of Peeling Potatoes in Ukraine (Penguin, 2008), and the novel A Meaning for Wife (Ig Publishing, 2011).

About the authors

Home | Overview | Checking In / Checking Out by Chris Schaberg & Mark YakichReviews | Excerpts | Purchase | About the Authors |

Overview

Reviews

Excerpts

Purchase

About Author

Overview

Reviews

Excerpts

Purchase

About Author

Overview

Reviews

Excerpts

Purchase

About Author

Overview

Reviews

Excerpts

Purchase

About Author

Overview

Reviews

Excerpts

Purchase

About Author

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C CHECKING IN