BookShelf Pitch

“The Netflix of Books”Lauren Byrd

Entrepreneurial JournalismFinal Project J7100

Monthly Book Rental MembershipShipping Included in Price

Customized Book SelectionsBook CommunityNew Release Books

$13.00 = 2 BOOKS$20.00 = UNLIMITED

5K

Website & App

Developers

MarketingMoney to buy

Books

Books are normally only read once by customers.

Bookstores only pay 1/3 of the original price to buy the book back.

WASTING MONEY

$5.25 Billion

Amazon’s Current Annual Revenue from

Book Sales

BookShelf website and app.“No more Shelf-dust!”

CONSUMERS

CONVENIENCE

books delivered to door

CONNECTED TO

COMMUNITY

SAVE MONEY

Solution / UVP

$13.00 = 2 BOOKS

$15.00 = 3 BOOKS

$18.00 = 4 BOOKS

$20.00 = UNLIMITED

Membership Rates

MORE CONVENIENT

MORE EXPENSIVE LESS EXPENSIVE

LESS CONVENIENT

BooksFree.com

DoubledayBookClub.com

BooksFree Swap

BookShelf

OysterBooks.com

BookShelf BooksFree DoubleDay BooksFree Swap

Books Picked by YOU

* *

Shipping Included in

Price

* *

Membership Option

* * *

Loyalty Code *

Referral Program

*

Book Community

*

Mobile App *

New Releases * * *

Ages 20-40Students and ProfessionalsLove to ReadBook Clubs

Adults

CUSTOMERS

Schools

Students

Later Expansion

Year 1 Year 3 Year 5

Active Users 800 3,000 8,000

Average Monthly Spend per Paying User

$17.00 $17.00 $18.00

Revenue + ads, partnerships

$14,000 $53,000 $144,000

Cost of Goods (books are re-used)

$2,000 $4,500 $10,000

Gross Profit $12,000 $48,500 $134,000

Expenses

Labor $5,000 $7,000 $10,000

Marketing $2,000 $2,000 $2,000

Supplies, Packaging & Shipping via USPS

$5,000 $8,000 $10,000

Total Expenses $12,000 $17,000 $22,000

Net Profit Break Even $31,500 $112,000

Each book costs us from 15¢ to $3.00 each.Shipping starts from $3.00 using USPS Media

Mail.Books are re-used.

Used Books

Partnerships with Publishers and

Authors

How Do We Make Money?

Advertisements

Memberships

How Do We Make Money?

MarketingSocial Media

Bloggers, Discount Codes

POSTS, TWEETS, PINS AND REFERRALS

FROM PUBLISHERS AND AUTHORS

Marketing

Promotions

Conferences and Events

Special Offers

Referral Discounts

SEO

Paid Searc

h

PPCEmailMktg

Display Ads

Bookstore VisitorsAmazon Bookstore

Customers

Metrics

Google Analytics

KISSMetrics

Social Media Analytics and Feedback

Engagement MetricsUser Feedback

Active Users/Growth RateBurn Rate

Retain Rate

Customer LoyaltyCustomer

SatisfactionSuperior

PerformanceCustomer

Experience

Thank You!