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Mrtg Rsrc

aRoRa & Mahankale

Intended primarily as a text for undergraduate and

postgraduate students of Management and Postgraduate

students of Commerce, this compact yet comprehensive

book discusses the multidimensional aspects of Marketing

Research in an accessible manner. The book provides

caselets and many examples to illustrate the concepts.

Besides students, professional engaged in marketing

research should nd the book quite handy.

Dtbs Mgmt Sstm

PakhiRa

This compact text provides complete coverage of all

important aspects of Database Management Systems

beginning from theoretical foundations to its practical

applications. The text provides a thorough and up-

to-date treatment of all important topics of DBMS

through the presentation of well-dened algorithms,

examples, and real-life cases. The text is intended for

both undergraduate and diploma students of computer

science and engineering.

itrdct t Pt C, Tss d org Ctr

PuRohiT

Designed primarily as a text for undergraduate and

postgraduate students of botany and plant biotechnology,

the book deals with the fundamental aspects of theory

and practice of in vitro culture of plants. The text

gives an exhaustive account of plant cell culture and

systematically discusses all important topics such as

methods of sterilization, culture of reproductive structures,

culture in germplasm conservation, and tissue culture

in plant pathology. Besides students, teachers and

researchers will also nd this book useful.

Wtrsd Mgmt

DaS & Saikia

Primarily intended for undergraduate and postgraduatestudents of civil and agricultural engineering, andenvironmental science and forestry, the book discussesthe concepts and principles of watershed management. Itcovers various aspects of watershed, such as watershedcharacteristics, causes of watershed deterioration, soilerosion and soil–water relationship, management ofnatural drainages in watershed, wasteland, landslideand land drainage management, arable and non-arableland, design ow and design storm and effects ofwatershed on the community. Besides, methods forood management and ood routing through channelsand reservoirs in watershed are also explained in detail.

advcs Jt agrm, Prcssg d Mrtg

BhaTTaChaRyaThis handbook on jute crop production provides in-depthcoverage of jute cultivation including the history and originof the jute crop as well as all the recent developmentsin this area. It discusses all the processes involved in thecultivation of jute plant, the extraction of the bre andthe transformation of the bre into useful commodities.The book will be useful to BSc (Agri.) and MSc (Agri.)students pursuing courses in Agronomy, Soil Science,Plant Pathology and Plant Physiology. It will also beuseful as a valuable reference book to the researchscholars and farming community who are interested tostudy the jute plant in detail.

lg aspcts f Bsss

PaDhiThis comprehensive and student-friendly text discusses

the various laws and Acts relating to business laws such

as The Indian Contract Act, The Sale of Goods Act and

The Companies Act. It presents the topics in a systematic

and illustrative manner, providing many case laws with

a view to making them more intelligible and authentic.

The book is primarily meant for the undergraduate and

postgraduate students of law, management and the

undergraduate students of commerce.

` 250.00 • ISBN 978-81-203-4674-1 ` 250.00 • ISBN 978-81-203-4669-7

` 395.00 • ISBN 978-81-203-4670-3 (Hard Cover) ` 450.00 • ISBN 978-81-203-4675-8

` 295.00 • ISBN 978-81-203-4677-2 ` 295.00 • ISBN 978-81-203-4676-5

PHI Learning

7/30/2019 Book_News_2012


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optmzt fr egrg Dsg: Algorithms andExamples, 2d d.

DeB

The well-received book, now in its scd dt,continues to provide a number of optimization algorithms

which are commonly used in computer-aided engineering

design. This edition adds several new topics ofoptimization such as design and manufacturing, datatting and regression, scheduling and routing, data mining,

intelligent system design, and quadratic programmingand its extension to sequential quadratic programming.

It also extensively revises the linear programmingalgorithms section in the Appendix. This edition also adds

more number of exercise problems. The book is suitable for senior undergraduate/postgraduate students of mechanical, production and chemical engineering. Students

in other branches of engineering offering optimization courses as well as designersand decision-makers will also nd the book useful.

Fdmts f Mc Drwg, 2d d.SinGh & Sah

Primarily intended for one-semester engineering courses

both at degree and diploma levels, it introduces thestudent to the standards and conventions of basic

engineering drawings. It discusses various machineelements such as fasteners, bearings, coupling, shafts

and pulley and then covers advanced topics like drawingof steam and IC engine parts, gears and machine tool

parts with suitable illustrations. In this Scd edt,all the chapters have been revised and enlarged with

numerous new topics. It also includes four new chapters,namely Fits and Tolerances, Assembly Drawings, Free

Hand Sketching, and Gears.

Fdmts f itr Cmbst egs, 2d d.GuPTa

The well-received book, now in its scd dt,discusses the basics of Internal Combustion Engines.This edition adds several new topics such as geometryof reciprocating engine, engine performance parameters,alternative fuels for IC engines, Carnot cycle, Stirlingcycle, Ericsson cycle, Lenoir cycle, Miller cycle, crankcaseventilation, supercharger controls and homogeneouscharge compression ignition engines. Air-standardcycles, latest advances in fuel-injection system in SIengine and gasoline direct injection are also discussed indetail. This edition also adds more number of problemsand examples. The book is suitable for undergraduate/postgraduate students of mechanical engineering as wellas undergraduate students of aeronautical and automobile engineering.

Dscrt Mtmtcs d Grp Tr, 3rd d.

BiSWalThis textbook continues to provide an accessible

introduction to discrete mathematics and graph theory.

This edition includes a new chapter on methods of proof

and some sections on enumeration of graphs, branching

process in enumerating trees, pseudo Boolean lattice, and

subgroup with a number of solved and unsolved problems

to reinforce the students’ skill. The text is intended

for the undergraduate students of computer science

and engineering as well as students of mathematics

and those pursuing courses in the areas of computer

applications and information technology.

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GhoSh

The fourth edition of this book presents the concepts

and principles of measurement of physical quantities

and the related transducers and instruments. It is

suitable for one-semester term for undergraduatestudents of instrumentation engineering, as well as for

instrumentation course/paper for electrical/electronics

disciplines. This edition retains all the features of its

previous edition viz. plenty of worked-out examples,

review questions culled from examinations papers of

various universities for practice and the solutions to numerical problems and other

additional information in appendices. Besides the inclusion of a new chapter on

Hazardous Areas and Instrumentation (Chapter 15) various new sections have been

added in various chapters.

` 325.00 • ISBN 978-81-203-4678-9

` 295.00 • ISBN 978-81-203-4646-8

T.B.A. • ISBN 978-81-203-4680-2` 350.00 • ISBN 978-81-203-4679-6

` 450.00 • ISBN 978-81-203-4691-8

` 495.00 • ISBN 978-81-203-4625-3

NEW EDITIONS

T Cmpt Phi lrg Gd t MaTheMaTiCS fr Jee (M)

PReM kuMaR

q Numerous Solved Problems

q Exercise Sets with Hints and Solutions

q Challenging Questions for Practice (with answers)

qPrevious years’ AIEEE, IIT-JEE Questions with Solutions

q Mock Test Papers (with answers) and Solved Sample Papers

PHI Learning

7/30/2019 Book_News_2012


Mgr ecmcs, 3rd d.

MaheShWaRi

The third edition, of this concise and compact text,

covers all the important aspects of managerial

economics. In this edition, evolution of economic thought,

basic economic terms, demand forecasting techniques,

production function, pricing method and market power

are incorporated to widen the coverage and enhance

the usefulness of this text. This text is mainly intendedas a textbook for students of management, commerce

and economics.

Fc acctg, 4t d.

Goyal & Goyal

This thoroughly updated and revised fourth edition

iscusses the techniques of preparing trial balance,nal accounts, accounts of non-trading organizations,onsignments accounts and joint venture accounts. Thether important topics of accounting, such as the hireurchase system and branch accounts and dissolutionf a partnership rm, methods of preparing realizationccounts, partner’s capital accounts and other relatedccounts are also covered in the text. This book isased on the B.Com. (Pass) course curriculum of Delhi

University. However, as most of the topics are commono the courses followed in other universities in India,he book can be used across India. In addition, it would be useful for professionalourses such as CA, ICWA and CS.

Txt lw d Prctc, Vm i

BalaChanDRan & ThoThaDRi

Designed as a textbook for the undergraduate students of

management, commerce and law, this book deals with all

major direct and indirect taxes and the associated acts,

rules, sections and laws. It explains principles relating

to computation of taxable income under each head of

income, different types of excise duties, variants of VAT

and different methods of computation of VAT. The book

contains numerous solved illustrations and exercises to

reinforce the understanding of the subject.

Fc acctg fr BBa

Goyal & Goyal

This comprehensive book combines two areas of

accounting—financial accounting and corporate

accounting. Designed for the undergraduate students

of management, the book explains different aspects of

nancial accounting such as accounting standards, rules

of debit and credit, journal entry and preparation of trial

balance. Besides, it also discusses the essential concepts

and principles of corporate accounting including issue of

shares, forfeiture and reissue of forfeited shares, and

issue and redemption of debentures.

essts f Ctr atrpg, 2d d.

SRiVaSTaVa

The well-organized text, now in its second edition,continues to provide an insight on the socio-culturalanthropological concepts and theories, which haveinuenced the mankind in the past, particularly in the

twentieth century. The new edition has been revised andupdated with major Sociological concepts which form anintegral part of Anthropology. The new edition is alsoincorporated with an Appendix on Tribal Movement inIndia. The book is intended as a text for the undergraduatestudents of anthropology and sociology. The book willalso be benecial for the students preparing for thecivil services examinations.

itrdct t Tr f ordr Dffrt eqts

DhaRMaiah

This well-organized text on differential equations

deals with the basic concepts and methods of solving

differential equations, supported by a number of worked-

out examples and exercises that will help students test

their knowledge and improve their condence in tackling

differential equations. The book is intended to serve

as a text for postgraduate students of mathematics

and applied mathematics. Besides, it will be useful to

candidates preparing for various competitive examinationssuch as NET and GATE.

Ftr Wrtg, 2d d.

Rao

This substantially revised book, now in its secondedition, offers an overview of Feature Writing anddiscusses different feature writing techniques. It coversdifferent types of features found in newspapers—Humourand Satire, Brights, Human Interest Features, TravelFeatures and News Features—and gives illustration for

each of these. The inclusion of topics such as Blogs,Professionalism in journalism, and explanatory notes onsome key words makes this edition more interesting.

Intended as a text for the students of journalism.

lbrtr M—hdrcs d hdrc Mcs

RaikaRPrimarily intended for undergraduate degree students

and diploma students of civil engineering, mechanical

engineering, and chemical engineering, this manual

presents 31 laboratory-tested experiments in hydraulics

and hydraulic machines. The rst part provides the

background coverage of elementary uid mechanics and

basics of hydraulic machines. The second part presents

31 class-tested experiments covering the demonstration

of basic concepts, the phenomenon of ow through

pipes and ow through open channels, and the working

principles of hydraulic machines.

` 275.00 • ISBN 978-81-203-4667-3

` 250.00 • ISBN 978-81-203-4661-1

` 425.00 • ISBN 978-81-203-4626-0

` 375.00 • ISBN 978-81-203-4662-8

` 250.00 • ISBN 978-81-203-4653-6

` 195.00 • ISBN 978-81-203-4579-9

` 225.00 • ISBN 978-81-203-4664-2

journalismmanagement

engineering

antHropologY

matHematics

` 350.00 • ISBN 978-81-203-4666-6

PHI Learning

7/30/2019 Book_News_2012


Dsg d ass f agrtms, 2d d.

GuPTa, et l.

The book in its second edition, describes the fundamental

concepts and basic design techniques of algorithms.

It introduces more complex and advanced topics such

as dynamic programming, backtracking and various

algorithms related to graph data structure. The book

adds various new sections and a new chapter on Divide

and Conquer in this edition. This is primarily designed asa text for undergraduate students of computer science

and engineering and information technology (B.Tech.,

computer science, B.Tech. IT) and postgraduate students

of computer applications (MCA).

essts f Pscs, Vm i

WaGh & DeShPanDe

This book presents careful analysis of the developmentsof basic concepts for the beginners. It is written in a

way that stimulates students and creates a sustained

interest in Physics. The exercises are provided in three

different categories, namely, as questions, as problems,

and as multiple choice questions. The rst category of

exercises contains thought provoking and descriptive

questions; the second category involves numerical

computations and the third category of exercises, of

multiple choice questions, provides the reader with a

avour of the currently popular mode of examination.

Intended for the introductory-level college physics courses,

the book will also be an invaluable resource for the students preparing for various

competitive examinations—engineering and medical entrance exams and olympiad.

itrdct t ore Mcrscpy

ShRiVaSTaVa & niShi Rani

Introduction to Ore Microscopy is a brief introduction

to the science of Ore Minerals. The text deals withthe methodology to study the physical and optical

characters of ore minerals and is supported by plentyof illustrations that help students understand thetopics clearly. It is designed to help undergraduate and

postgraduate students of geology and earth science fortheir practical course. Besides, the book will also prove

to be useful for those working in the mineral industry.

` 350.00 • ISBN 978-81-203-4663-5

` 150.00 • ISBN 978-81-203-4665-9

computer science

pHYsics

recent

releases

geologY

` 395.00 • ISBN 978-81-203-4642-0

PHI Learning

Book_News_2012

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