Booked - Digital Marketing Presentation

Search. Click. Book.

Booked is an app that matches people in need of an event space with the perfect location AND helps venues find customers to fill their remnant inventory.

Who are we?

2

Meet our team!

AMANDA

Chief Executive

Officer

ERICA

Chief Technology

Officer

GREG

Chief Operating

Officer

MEG

Chief Financial Officer

ROSHNI

Chief Marketing

Officer

ELIZABETH

Chief Revenue Officer

GABE

Chief Strategy Officer 3

What’s in it for everyone?

4

✓ Simplicity

✓ Functionality

✓ Refined Search

✓ Adaptability

✓ Choice

Users

✓ More Business

✓ Remnant Inventory Use

✓ Competitive Advantage

✓ Innovation

Venues

34% consumers say tech

makes them dine out more often

35% consumers say tech

options make them choose one restaurant over another

47% full-service restaurant

operators will devote more resources to customer-facing tech

BUSINESS CASE

5

Large industry with increased interest in online services

Expected sales at US full service restaurants in 2015

20% of US restaurant traffic is driven by bookings from online reservation services

33% of adults have used the internet to make a reservation

46% of adults say they would be likely to use a smartphone or tablet to make a reservation

✓

✓

Accessible Market:

$220 billion

$73-101billion

$44billion

6

of 18-34 year olds use the Internet to make reservations

Who are we targeting?

of 18-34 year olds say they are likely to use a smartphone or tablet to make a reservation

Event Mgr

7Source: restaurant.org

Admin

CorporateWHO

WHERE

WHY 43% 59%

18-34

PARTNERSHIPS

PROMOTION / DEALS

SEARCH ADVERTISING

ADVERTISING

Marketing Strategy

8

USERS VENUES

✓ Email✓ Niche websites✓ Facebook

✓ Email✓ In-person/sales calls

✓ SEO✓ SEM

✓ In-app/ website-based

✓ Sales force

✓ Event planners✓ Supplemental vendors

✓ Event planners✓ Supplemental vendors

9

More about our business model

%

users enter info. into app

users receive list of matching venues

users can book directly through app1. 2. 3.

users pay venue4.venue pays Booked fee (% of quote)5.Paid Advertising

INQUIRE ABOUT VENUE

RESERVE VENUE

QUICKLY

PAY FOR BOOKING

ABILITY TO BOOK PARTIES

OVER 10 PP

CUSTOMIZABLE PACKAGES

INVITE/CONTACT GUESTS

REMNANT INVENTORY

✓ ✓ ✓ ✓ ✓ ✓ ✓

= ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓ ✓

✓ ✓

✓ ✓

What does our competition look like?

Many other competitors allow users to search venues and send an inquiry to the venue, but not BOOK directly and seamlessly through their platform, or LEVERAGE REMNANT INVENTORY.

10

11

How do we compare to competition?

EASE OF BOOKING

VA

RIE

TY O

F V

ENU

ES

Hig

hLo

w

FastSlow

WHAT WILL IT LOOK LIKE?

Simple interface and easy user experience

13

SEARCH. User enters basic information.

Simple interface and easy user experience

14

CLICK.

User receives list of venues based on preferences and availability.

Results include: ✓ capacity ✓ cost ✓ additional services ✓ user rating of venue

Simple interface and easy user experience

15

BOOK.

Users can view more pictures and details about the venue, see full list of services available, contact venue with questions, and book venue directly through the Booked platform.

Simple interface and easy user experience

16SEARCH. CLICK. BOOK.

LET’S TALK FINANCIALS

Revenue Y1-Y7

(in thousands USD)18

Revenue and Operating Profit Y1-Y7

19(in thousands USD)

OUR ASK

21

opex support for the next 18-24 months

$1.3m

Search. Click. Book.

AMANDA ERICA GREG MEG ROSHNIELIZABETH GABE

APPENDIX

24

Booked Financial Model: Marketing & Sales Funnel, Projected P&L

Customer Lifetime Value

25

(in thousands USD)

Customer Count Y1-Y7

26

Monthly Revenue Y1-Y3