How to look more creatively to a single problem and find systematically more
solutions
Ron Broensron.broens@booi-innovations.comwww.booi-innovations.comfi.linkedin.com/in/broenstwitter.com/RonBroens+358 (0)50 501 63 29
About BOOI Innovations
• BOOI' mission is to: “Support our clients to become the most innovative player in their industry.”
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About creativity
• [Creativity is the] ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form. The term generally refers to a richness of ideas and originality of thinking.
Adapted from: http://www.merriam-webster.com/dictionary/creativity
“Discovery consists of looking at the same thing as everyone else
and thinking something different”
Albert Szent-Gyorgyi 1893-1996Nobel prize winner
Physician
“Nothing is more dangerous than an idea when it is the only one we
have”
Emile Chartier, 1868-1951French Philosopher
“The way to get good ideasis to get lots of ideas, and throw the bad ones away”
Linus Pauling 1901-1994Two time Nobel prize winner
Theoretical chemist and biologist
“If at first, the idea is not absurd,then there is no hope for it”
Albert Einstein 1879-1955Nobel prize winner
Physicist
Matchstick problem
• The following slides will show 20 solutions to this matchstick problem
• The only rule: Make a correct statement by manipulating 1 match!
• This is an exercise from BOOI's Creativity & Innovation Awareness seminar
STOP: First try yourself!
• It is always easier to take a quick peek on what others already have done
• Remember that innovation is a continuous process, not a one-time goal or a single destination
• The more you do it the better you get at it• Do not worry about failing; if you fail that
means you are learning (FAIL is actually the acronym for: First Attempt In Learning)
More creative approaches
Solution 7: The positive or same-symbol-has-different-meaning solution
ANDor
PLUS
POSITIVEor
BIGGER THAN ZERO
More creative approaches
Solution 8: The vector solution (match needs to be broken in 4 pieces!); Imagination required for the commas.
,X YX Y X Y X 1
Y
1
-1
-1
1
1
1
2- =0
-1
1
1
2
1- -1
0= Is also possible!
, ,
( )( )( ) ( )
( )( )
More creative approaches
Solution 9: Decimal solution (match needs to be broken in 3 pieces!)
11 - 11,1 = - 0,1
More creative approaches
Solution 10: The alphabet solution (match needs to be broken in 2 pieces!)
14 - 13 = 1
n = 14th letter of the alphabetm =13th letter of the alphabet
More creative approaches
Solution 11: The binary / decimal solution (match needs to be broken 3 pieces!)
0 0 = 00 1 = 11 0 = 21 1 = 3
3 + 3 = 6
More creative approaches
Solution 12: The binary / alphabet solution (match needs to be broken 2 pieces!)
0 0 = 00 1 = 11 0 = 21 1 = 3
3 + 3 = F
F is 6th letter of the alphabet
More creative approaches
Solution 13: Correct for a binary based solution
This statement is false for Roman numericals and for the decimal, hexadecimal and octalsystems. However, for the binary system this 'unequal' statement is true!
3 ≠ 7 - 10 0 0 = 00 0 1 = 10 1 0 = 20 1 1 = 3
1 0 0 = 41 0 1 = 51 1 0 = 61 1 1 = 7
More creative approaches
Solution 14: The superpose solution: Note that the match heads up means the opposite of match heads down!
Examples of this calculation method:
0or
nothing
More creative approaches
Solution 15: The second superpose solution: Note that the match heads up means the opposite of match heads down!
Examples of this calculation method:
0or
nothing
0or
nothing
More creative approaches
Solution 16: Another alphabet solution (match needs to be broken 3 pieces!)
2 + 2 = d
d= 4th letter of the alphabet
More creative approaches
Solution 17: A multiplication solution (match needs to be broken 4 pieces!) Match head becomes multiplication point!
2 + 1 x 1 = 3
More creative approaches
Solution 18: An other multiplication solution (match needs to be broken 4 pieces!) Match head becomes multiplication point!
1 + 1 x 2 = 3
More creative approaches
Solution 19: A division solution (match needs to be broken 3 pieces!)
2 / 3 ≠ 1
More creative approaches
Solution 20: A division solution (match needs to be broken 3 pieces!)
2 / 3 = Positive
Additional info
• During our Creativity & Innovation Awareness seminar most people can create 3 to 5 solutions. This because they are stuck in their own pattern thinking and adhere to assumptions and rules they impose upon themselves without any reason
• Creativity is all about eliminating your self-imposed restrictions. But it is also about realizing knowledge gaps you have as “you do not know what you do not know!”
• There are even more solutions!
Additional info
• If you really have been paying attention to the provided solutions you probably have recognized that there is a systematic structure behind the created solutions.
• Have you been able to recognize it?
• Generating new, more & better business ideas requires the same systematic approach!
If you would like to develop your organization's innovation capabilities or value propositions then feel free to
contact us.
Ron Broensron.broens@booi-innovations.comwww.booi-innovations.comfi.linkedin.com/in/broenstwitter.com/RonBroens+358 (0)50 501 63 29