Bon Appetit Exploring Hong Kong - Ipsos · Milk-top Tea Brown Sugar Bubble Milk Fruit Tea Within the freshly brewed tea category, Brown Sugar Bubble Tea and Fresh Fruit Tea are fading
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“Dining Habits and Food Trends” is an invaluable resource for food retailers & app developers, service providers and restaurant groups to gain a thorough understanding of the current landscape of food services, the fast changing dining habits and needs of Hong Kong consumers, core drivers for food and outlet choice as well as the impact of digital tools.
It is the first study of its kind to integrate both primary survey and passive data, providing the holistic view which will facilitate your marketing strategy development and innovation for products & services.
Within the freshly brewed tea category, Brown Sugar Bubble Tea and Fresh Fruit Tea are fading trends while Milk-top Tea sustains its popularity post the opening of HEYTEA and McCafe Cheese-top series.