BOMONTİ 2010 MARKETING PLAN

BOMONTİ 2010MARKETING PLAN

• Taking part in March-June period with our visuals in newspapers/ magazines.• Continuous PR support to take place in print media

BRAND PLANS 2010IMAGE CAMPAIGN

Facebook

BRAND PLANS 2010WEB SUPPORT

• Effective usage of internet, aiming to take part in targeted audience frequent-usage sites. • Continuous support in social media

• Facebook Fan Page

10.038 FANS

28.924 FANS

Social Network Management

Nostalji Uzmanı Testi

Continuous Seeding

Feride Hanım & Adnan Bey

Tarihte Bu Hafta

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Tarihe Meydan Okuyan Sesler Bir Bomonti Macerası

BRAND PLANS 2010WEB SUPPORT

BRAND PLANS 2010TARİHE MEYDAN OKUYAN 45’LİKLER

•Tarihe Meydan Okuyan 45’likler parties started in November 2010 in Babylon

• Babylon parties will continue until May and will be organized every month

•As the concept is very popular, it will be carried to 45’lik for events

• Entrance willl be allowed for 24+

BRAND PLANS 2010DARK MARKETING ON THE BEACH

* Flashmob activities will be organized in beaches.

* Flashmob attendees would wear 1920s costumes,

later on take them off and stay with 1920s

swimsuits .

BRAND PLANS 2010SAMPLING ACTIVITIES

* Sampling activities are increased and spread to• Aegean• Middle Anatolia• Southern Marmara• Southern Aegean• Mediterranean regions.

* Bomonti Team will be located into special accounts for continuous sales support

BRAND PLANS 2010ADDITIONAL BRANDING

IN OFF-TRADE AND KEY ACOUNTS

• Custom-made coolers are planned for exclusive outlets• Special displays are planned for key accounts

BRAND PLANS 2010BRASSERIE BOMONTI

• Brasserie Bomonti is in process phase

for

• Asmalımescit (will be opened in

week 4),

• Eskişehir (will be opened in week 5)

• International Istanbul Ataturk Airport

(February 2011).

• Outlet searches in Istanbul, E.Marmara,

Izmir and Ankara continues

BRAND PLANS 2010DRAUGHT OUTLETS

Draught outlet trials have started in- Istanbul (20 sales outlets),- E. Marmara (13 sales outlets) and- S. Marmara (7 sales outlets)

POCM that will be used in draught outlets-Table mats- Coasters- Barmen shirts- Barmen aprons- Glass- Neons- Lightboxes- Shelf displays- Illuminated posters- Draught towers