RESEARCH POSTER PRESENTATION DESIGN © 2012 www.PosterPresentations.com Difference of email user patterns between mobile, desktop. 1.Click behavior on mobile vs desktop. 2.Content order difference on mobile vs desktop Problem Uctr Difference between setion name on Same Format Analysis results Analysis on Section Click Example of email Ranking Model personalization email content 1.As the section position increases the Uctr drops. 2.As the section size increases the Uctr drops. 3. Top position is important 1. First link is very important, since it actually contains more than 50% of all the clicks. 2. The section order that we have now is not optimal. 3. On the Mobile data, the click distribution for the first position is higher than the Desktop data, but the click distribution on mobile drops faster than the desktop data from the first position to the second position. Intern: Bo Ma, Mentor: Sean Choi, Manager: Utku Irmak Mobile/Desktop User Analysis on Email Interaction Patterns Each person Section: 1.Shares 2.Pymk 3.Profil e Feature selection Pairwise example LR Model Training Rank prediction Recency, WilsonInterval, positions SectionNo SectionName 0 positions 1 milestones 2 profile 3 SharesA 4 Pymk 5 connections 6 `ements SectionNo SectionNam e 0 positions 1 milestones 2 shares 3 profile 4 endorsemen ts 5 connection s 6 pymk Format section name Uctr shares;endorsements shares 0.070833333 shares;endorsements endorsements 0.027083333 shares;endorsements;c onnections shares 0.067493113 shares;endorsement;co nnections endorsements 0.022956841 shares;endorsements;c onnections connections 0.02892562 shares;endorsements;p ymk shares 0.073609732 shares;endorsements;p ymk endorsements 0.025819265 shares;endorsements;p ymk pymk 0.02599861 Analysis on different section, size and position