BOLO Mobile Super Forum

Mobile Super ForumOctober 11, 2011

Scottsdale – Valley Ho HotelTim Hayden, CMO, 44Doors

Mobile Computing Is Changing Everything

Good News with Mobile

DESIGNERS More screens =

more design needs Offline! = visual &

experience design WRITERS

More screens = more content needs

Offline = script the impression, the experience

TECHNOLOGISTS/DEVELOPERS On the Device = more to

program, more to code Beyond the Device =

more to integrate…more to code

BRAND/ORGANIZATIONS Intimacy = a more

personal, relevant relationship

Retail/Events = a liberated/empowered audience will show up to REWARDED!

Capitalize on natural, current

behavior…AND, be pragmatic with behavior & device

capabilities

Google 6pts | RIM 5pts | Apple 1pt vs. year ago!

source: comScore MobiLens, 3 months ending July 2011

- 42%, Google

- 22%, RIM

- 6%, Microsoft

- 2%, Palm

- 2%, Symbian

100% of Smartphone Platforms

Apple27%,

Sent from my shiny new

iPhone, please excuse typos

Offer multiple channels from

offline to online (QR Codes, URLs,

SMS)

Facebook

Twitter

Email

CRM

Coupons

Mobile Comme

rce

For SMS Success Keep back-and-forth (send/receive) of

texts to a maximum of 3-4 TOTAL actions Upon second action, consider delivering

rich media MMS (video, coupon, “call to action” content)

Explore vendors that provide real 10-digit phone addresses as well as short codes

Better used at events and in direct mail, rather than in-store (where time may be a challenging factor)

2012…NFC: Near-Field Communications

DOH: Digital Out-of-Home

Augmented RealityMicrosoft!

Thank you

[email protected]

@TheTimHayden