Mobile Money by Pedro Henriques Teacher at Universidade Lusófona Business Manager at Carbon by BOLD
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Mobile Money
by Pedro Henriques Teacher at Universidade Lusófona
Business Manager at Carbon by BOLD
Mobile Money
by Pedro Henriques Teacher at Universidade Lusófona
Business Manager at Carbon by BOLD
BOLD GROUP
Carbon is part of the BOLD Group, that through its brands, operates in several business areas:
Outsourcing IT, Digital Marketing, Mobile and
Integrated Solutions
+25 TALENTS
working together to deliver the best apps
8YEARS of designing and
mobile
+developing
SOLUTIONS
+300 APPS
produced by our Team
186 200 HOURS of accumulated
in MOBILE experience
13 Projects in
countries
MULTI-PLATFORM Enterprise grade engineering, for all mobile platforms
Android, IOS, Windows, BlackBerry, HTML5, Java ME, Xamarin, jQuery mobile and PhoneGap.
MULTI-DEVICE Solutions for all devices
Smartphones, Tablets, Desktop, TV, Smartglasses, In-car, Smartwatches and Wearables.
Do you live up to the hype?
Which (and how many) Mobile Devices do you
carry with you? Smartphones, Tablets, Wearables?
hIp://www.cvent.com/events/portugal-‐tech-‐insights-‐2020-‐idc-‐nos/custom-‐35-‐972d971428814a96997bcd5a1c7eb6e2.aspx
Devices Sales in Portugal
Germany Wearables Market
hIp://www.emarketer.com/Ar[cle/Germanys-‐Wearables-‐Market-‐Gathers-‐Speed/1012358/2
Smartglasses
Smartwatches and Bands
Insideables
Measure Everything
Connected Toothbrush
Connected Appliances
Connected Cars
Which mobile pla]orm are you a fan? iOS, Android, Windows?
hIp://gs.statcounter.com/#mobile_os-‐ww-‐monthly-‐201502-‐201504-‐map
Mobile Market Share 2015
hIp://gs.statcounter.com/#mobile_os-‐eu-‐monthly-‐201104-‐201504
Europe Market Share
hIp://gs.statcounter.com/#mobile_os-‐na-‐monthly-‐201104-‐201504
North America Market Share
hIp://gs.statcounter.com/#mobile_os-‐af-‐monthly-‐201104-‐201504
Africa Market Share
Your mobile phone/apps don’t work quite right?
DEVICE FRAGMENTATION
hIp://blogs.forrester.com/jp_gownder/13-‐06-‐21-‐fragmenta[on_is_a_way_of_life_but_few_new_pla]orms_will_emerge
Device FragmentaKon
Android Device FragmentaKon
hIps://developer.android.com/about/dashboards/index.html
Android Version FragmentaKon
hIp://www.dazeinfo.com/2014/09/01/extensive-‐look-‐fragmenta[on-‐google-‐inc-‐googl-‐android-‐curse-‐boon/
Screen Size FragmentaKon
What do you do on your smartphone?
Apps or Web?
Games, Social Media or Produc[vity?
hIp://www.flurry.com/bid/109749/Apps-‐Solidify-‐Leadership-‐Six-‐Years-‐into-‐the-‐Mobile-‐Revolu[on#.U3_TT5RdWFY
Apps vs. Mobile Web
hIp://www.flurry.com/bid/109749/Apps-‐Solidify-‐Leadership-‐Six-‐Years-‐into-‐the-‐Mobile-‐Revolu[on#.U3_TT5RdWFY
Apps vs. Mobile Web
Do you s[ll use SMS?
hIp://www.anacom.pt/render.jsp?contentId=1348062#.VUbg9a1Viko
Millions
SMS Service in Portugal
hIp://www.anacom.pt/render.jsp?contentId=1348062#.VUbg9a1Viko
%
Instant Messaging Usage in Portugal
Do you use your TV as ‘background noise’?
While using laptop, tablet or smartphone?
MulK-‐Screen World
MulK-‐Screen World
hIp://www.emarketer.com/Ar[cle/UK-‐Adults-‐Spend-‐More-‐Time-‐on-‐Mobile-‐Devices-‐than-‐on-‐PCs/1012356/2
UK Adults Media ARenKon
Do you always exceed your data plan?
hIp://www.cisco.com/c/en/us/solu[ons/collateral/service-‐provider/visual-‐networking-‐index-‐vni/white_paper_c11-‐520862.html
Mobile Data – Top Users
hIp://www.cisco.com/c/en/us/solu[ons/collateral/service-‐provider/visual-‐networking-‐index-‐vni/white_paper_c11-‐520862.html
Mobile Data Traffic Forecast
In Mobile everything is exponen[al!
Profits can also be.
hIp://www.cvent.com/events/portugal-‐tech-‐insights-‐2020-‐idc-‐nos/event-‐summary-‐972d971428814a96997bcd5a1c7eb6e2.aspx
SMAC
Mobile Developers Wanted!
hIp://www.indeed.com/jobtrends?q=iOS&rela[ve=1
Growth in iOS Job offering
hIp://www.indeed.com/salary?q1=Mobile+Applica[on+Developer&l1=world
Growth in Mobile Developer Salary in US
hIps://hourofcode.com/pt
Coding is a Skill for Life
Mone[ze your apps!
Revenue from Apps
Cross PlaZorm Revenue Comparison
hIp://www.slideshare.net/jordanmcon/10-‐trends-‐that-‐are-‐changing-‐the-‐marke[ng-‐world
Ad Revenue Growth in US (2013-‐2016)
hIp://www.slideshare.net/jordanmcon/10-‐trends-‐that-‐are-‐changing-‐the-‐marke[ng-‐world
Ad Spending Shi_ towards Mobile
hIp://www.slideshare.net/jordanmcon/10-‐trends-‐that-‐are-‐changing-‐the-‐marke[ng-‐world
Facebook Ad Revenue Shi_ towards Mobile
Success Cases
• Paid app • Ads • Several Edi[ons • Mul[-‐pla]orm • Merchandise
• #1 downloaded game • 1 billion downloads • 30+ million daily ac[ve users • 300+ million minutes played daily
• 33 games aIempts
Success Case: Angry Birds
• News aggrega[on app • Algorithm to summarize news
• Created by SRI • Apple's Best Apps of 2012 award for Intui[ve Touch
• +500K users • +30 million summaries read • 28 years of saved [me
• Founded by Nick D'Aloisio with 15 years • Youngest person to raise venture capital • $30 million acquisi[on by Yahoo
Success Case: Summly
• Free app • No clear revenue model
• iPhone app released on October 2010 • 30+ million users • 1+ billion photos • 5+ millions photos per day • 575 likes per second • 81 Comments per second • 1 million Android installs in 12 hours • 2011 Apple’s App of the Year
• $1 billion acquisi[on by Facebook
Success Case: Instagram
• Ride-‐sharing service • Connects drivers and riders • New word: Uberifica[on • Pays fines to keep opera[ng • Massive disrup[on in exis[ng market
• 55 countries • 250 ci[es • + 8M users • + 160K drivers • 1M average daily trips
• $40 billion valua[on • $1.2 billion funding round (last one) • Uber drivers unemployed before Uber: 50%
Success Case: UBER
Pedro Henriques www.linkedin.com/in/pedromahenriques
twiIer.com/p3dromig
Thank you! Hope you enjoy it!
Ques[ons?
www.carbonbybold.com
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