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Dewayne Washington “BI Pharaoh”CIO – The Business of Intelligence
The Business of Intelligence
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Change is Hard Understanding the Customer Swim Downstream Lessons Learned Demo
Agenda
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Change is hard if…• It’s unwanted• It’s not communicated• It’s unexplained
Change is not hard if…• You have something worth
changing to• You articulate it properly• You are willing to change as
well
Change is Hard?
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Have you sat with them?Do you know why they use the tools they use?Have you suggested new opportunities?
Understanding the Customer
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Don’t try to boil the ocean... Or change its current
Use existing tools to your benefit Enhance quickly. Replace slowly Get in the stream
Swim Downstream
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A Successful Program has…The Right…
People
Attitude
Resources (Money and Support)
Tools
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Lessons LearnedIt’s an app, not a report
• Flow of the app is important• Consistency and standards• Business Intelligence Competency Center• Conference Exposure (Business Champions)
Customer Collaboration• Keep them involved, it’s their baby• Support them• Speak to them, NOT at them
Be Agile (Iterative Solutioning)Dedicated Staff (Technical, Functional, QA)Technical skill set (OLAP,ETL)
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Testimonials“I love the ease of creating
reports” ~ Tia Hatcher (Lead Accountant)
“This frees us to work on adding new products and
services”~ Dave Wilson (Mgr Parking Revenue/Yield Mgmt)
“It’s a game changer!”~ Ken Buchanan (EVP Revenue Management)
“I can use this is in London tomorrow! “
~ Zenola Campbell (VP/Concessions)
“Wow, I was not able to see this data before!“~ Mildred Alverez (Controller)
“This saves me a tone of time!”
~ Jannette Benefee (Senior Business Analyst)
“We could not have closed the year without it! “~ Renee Brown (Finance Manager)
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Dewayne WashingtonCIO – Chief Innovation Officer
Contact Information
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