Body shop marketing strategy

The

Body shop

Contents:-

Introduction

History

Finance

Core value

Marketing

THE FOUNDER* Anita Roddick

* Born in 1942

* United Kingdom

* She had two daughter

* Human Rights Activist

History

* In 1976, first shop open in UK

* In 1978, Anita begins licensing franchises

* In 1984, the Body Shop goes public

* In 1986, It sponsored posters for Greenpeace

* In 1990, the demand of Body Shop increased

* In 1990, The Body Shop established a charity funds

Finance

* Bank’s Loans

* Anita had of 27.6% of the shares of the company

* The Body Shop enter the London Stock Exchange

* The Body Shop remarkable rise in its shares

* In 1991, Net profit estimated by 26.2 million dollars.

Core value

* Against Animal Testing

* Support Community Trade

* Activate Self – Esteem

* Defend Human Rights

Causes

Marketing* Well Known in the world

* Nature’s way to beautiful

* The Body Shop at Home

* A variety of products

Make up

Accessories.

Perfumes.

Lotions, Creams & Oils

advertising

Collaboration

Store In India

Managing the store with a smile

Packaging

References

1. http://en.wikipedia.org/wiki/The_body_shop

2. http://www.thebodyshop.co.uk/page/home?cm_re=-_-Navigation-_-home#History.html

3. http://www.hoovers.com/body-shop/--ID__41856--/free-co-factsheet.xhtml

4. http://www.thebodyshop.com/_en/_ww/services/aboutus_history.aspx

5. http://www.fundinguniverse.com/company-histories/The-Body-Shop-International-plc-Company-