THE LATEST PERFORMANCE STYLES FOR EVERY BUDGET Ways to Rock Performance Wear UltraClub 8210 Collection The Perfect Fit for Your Team & Budget BY BODEK AND RHODES ISSUE 1 | PERFORMANCE | 2015 POLOS THAT DON’T BREAK THE BANK ULTRACLUB PERFORMANCE IS NOW EVERYWEAR BADGER SPORT & A4 GET YOUR TEAM IN GEAR WITH
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THE LATEST PERFORMANCE STYLES
FOR EVERY BUDGET
Ways to Rock Performance Wear
UltraClub 8210 Collection The Perfect Fit for Your Team & Budget
BY BODEK AND RHODES ISSUE 1 | PERFORMANCE | 2015
POLOS THAT DON’T BREAK THE BANK
ULTRACLUB
PERFORMANCE IS NOW EVERYWEAR
BADGER SPORT & A4GET YOUR TEAM IN GEAR WITH
styles 8210 & 8210L | page 8
THE PERFECT FITFor Your Team & Your Budget
The 8210 Collection
5WHY PERFORMANCE
WEAR? The numbers that prove it’s more
than just a good look.
56NEW BALANCE Make excellence happen in
high-quality performance gear.
7A DAY IN THE LIFE
How�SHUIRUPDQFH�ZHDU�¿WV�SHUIHFWO\�
into one guy’s daily routine.
60CHAMPION Play like a champion in technically
inspired performance apparel.
8ULTRACLUB From our budget polos to our new
1/4-zips, UltraClub has something
for everyone.
66GILDAN With antimicrobial and
moisture-wicking properties,
*LOGDQ�H[HPSOL¿HV�SHUIRUPDQFH
and comfort.
36WAYS TO WEAR IT
From chic style to comfy cool, there
are plenty of stylish ways to get your
apparel seen.
70JERZEES Great for the whole team or
LQGLYLGXDO�ZHDU��-HU]HHV�KDV�D�ÀHHFH�
option for you.
38ADIDAS ClimaLite® technology keeps
you comfortable when the
temperature rises.
74HEADWEAR Take cover with great caps that’ll
keep your head feeling great all day,
courtesy of UltraClub.
42BADGER SPORT Available in an array of team colors,
Badger Sport presents high-octane,
moisture-managing performance
teamwear.
82ACCESSORIES UltraClub’s most diverse line of
imprintable goods, these accessories
are perfect for gifts or giveaways for
any occasion.
50A4 With cutting-edge style and
performance details, A4 pushes
the limit.
90THE 411 ON
SUBLIMATION Learn about what it is and
how to do it.
See more of the brands you love by visiting www.bodekandrhodes.com
All statistics based on the May 2013 CDC report, “Adult Participation in Aerobic and Muscle-Strengthening Physical Activities — United States, 2011”
of adult Americans get at least 2.5 hours of aerobic
exercise per week.
51.6%
of adult Americans lift weights or engage in other muscle-building routines at
least twice per week.
29.3%
of adult Americans get at least 2.5 hours of aerobic
exercise per week AND lift weights or engage in other muscle-building routines at
least twice per week.
20.6%
These percentages might not seem like a lot, but even the smallest percentage, 20.6 percent, represents a huge market. In this case, 20.6 percent of the total U.S. population of 316 million people is roughly 65 million exercisers. That’s a lot of performance tees!
If you sold a performance tee for 13 dollars to each one of those 65 million, you’d gross 850 million dollars. Now obviously, you won’t sell a performance tee to each one of those people, but that’s not our point here.
Our point is this: At its smallest, least logical sample (one performance tee for every devout exerciser in America), the fitness industry is so absolutely massive that you could sell apparel into it for a lifetime and still not exhaust the demand. And we’re just talking T-shirts at the moment. Once you start factoring in long-sleeve tees, jackets, fleece pullovers, yoga pants and more, you’ll start to see how much opportunity there is in the performance apparel category.
So what are you waiting for? Start selling to one of the biggest market demographics today!
Performance wear: It’s more than just a good look. Statistically speaking, it’s one of the best product categories for you to invest your time, effort and capital. Surprised? You shouldn’t be.
Why Performance Wear?Numbers back up the value of one of the industry’s most important apparel categories.
5
style 8441 | page 346 | www.bodekandrhodes.com
Meet Jim. Athletic, practical and style-conscious, Jim prefers his apparel to be as flexible as it is functional. He doesn’t want to fuss with a big closet, or deal with picking three to five outfits for a given day’s activities. A shirt he can’t wear to the gym or a jacket he can’t wear to the office are no good for him. His life is busy, fast-paced and diverse, and he has tailored his wardrobe to fit those needs. Day to day, Jim favors apparel that works for him from morning till night.
This morning, Jim decided on one of his favorite performance tees and a 1/4-zip pullover fleece. It’s a typical workday for him, and he needs an outfit that will be functional and stylish throughout it.
Not a “pajamas” guy, Jim strongly prefers comfortable clothing that he can throw on in the morning. The mornings are always a rush, so any apparel he can put on quickly makes getting out of bed and into the cold much easier to bear. Jim’s dog, a round-yet-energetic beagle puppy named Skipper, has to be taken outside first thing in the morning, so warm apparel, like the fleece pullover, is crucial in the colder months.
Jim is an art director for a small publishing company in the city. It’s a casual atmosphere, but also one that’s corporate enough so that he could be meeting with clients or higher-ups at a moment’s notice. The tee and pullover are perfect for him, letting him show off his personal style, while keeping him looking smart, fit and professional in the workplace.
After work, Jim heads right to the gym. With a quick change into some running shorts, the rest of his outfit transitions perfectly to working out. The pullover is great for warming up on the treadmill, keeping his muscles warm and loose as he raises his heart rate and prepares for the rest of his routine. As his routine progresses, he’ll shed down to the tee, relying on the shirt’s moisture-wicking and stylish design to keep him looking good. (The gym is still a social setting, after all.) At the workout’s close, Jim can slip on the pullover again, keeping him warm as he leaves the gym and preventing his muscles from tightening from the cold during the winter.
CAN GO ANYWHEREWhether on the job or on the course,
these low-priced, high-value performance polos can outfit the whole team.
8210
Polos | 9
NEW stone8210 8210L
whiteall styles
silverall styles
NEW charcoal8210 8210L
blackall styles
forest green8210 8210L
light green8210 8210L
NEW yellow haze8210 8210L
NEW gold8210 8210L
NEW orange8210 8210L
redall styles
maroon8210 8210L
NEW purple8210 8210L
navyall styles
NEW Pacific blue8210 8210L
royalall styles
NEW coast8210 8210L
Columbia blue8210 8210L
8210L
10 | www.bodekandrhodes.com
8210P
8210LS
NEW
NEW
MOISTURE-WICKING UV PROTECTION PILL-RESISTANT
UltraClub® Cool & Dry Mesh Piqué Polos
NEW 8210P Adult Polo with Pocket:������SRO\HVWHU�PHVK�SLTXp��IXOO\�WDSHG�ÀDW�ULE�NQLW�FROODU��KDOI�PRRQ�SDWFK��VLGH�YHQWV��WDJOHVV��6��;/������R]���FROM $17.98
NEW 8210LS Adult Long-Sleeve Polo:������SRO\HVWHU�PHVK�SLTXp��IXOO\�WDSHG�ÀDW�ULE�NQLW�FROODU��KDOI�PRRQ�SDWFK��VLGH�YHQWV��WDJOHVV��6��;/������R]���FROM $19.98
NEW 8215 Adult 2-Tone Polo:������SRO\HVWHU�PHVK�SLTXp��IXOO\�WDSHG�ÀDW�ULE�NQLW�FROODU��KDOI�PRRQ�SDWFK��FRQWUDVW�VKRXOGHU�SDQHOV��VLGH�YHQWV��WDJOHVV��6��;/������R]���FROM $17.98
8408 Adult Polo:������SRO\HVWHU�PHVK��83)�����SURWHFWLRQ��UHOD[HG�¿W��VHOI�IDEULF�FROODU��FRQWUDVW�SDQHOV�RQ�VKRXOGHUV��VOHHYHV�DQG�EDFN��VOHHYHV��WDJOHVV��6��;/����R]�� FROM $21.98
8405P Adult Polo with Pocket:������SRO\HVWHU�PHVK��83)�����SURWHFWLRQ��UHOD[HG�¿W��NQLW�FROODU��OHIW�FKHVW�SRFNHW��GURS�WDLO��WDJOHVV��6��;/����R]���FROM $24.98
From chic style to comfy cool, there are plenty of stylish ways to get your apparel seen.
OUTSIDE OF THE GYM5 Great Ways to Wear Performance Wear
1. Embrace Rock and Roll Style To sport a track jacket off the treadmill, channel your inner rock star. Pair the jacket with distressed jeans, standard sneakers (like Chuck Taylors or classic Adidas) and maybe some black vintage sunglasses or other rock star accessories. Bonus: Classic, boxier workout tees go great with this look as well, especially any with burnout components to keep up with the whole vintage look.
With just a smidge of style know-how, most performance apparel can be transformed into wardrobe mainstays, wearable everywhere from the streets of 5th Avenue to the common room of a college dorm. Curiosity piqued? Good. Then check out these 5 great ways to wear performance apparel outside of the gym.
6051 Unisex Tri-Blend
3/4-Sleeve Raglan
B7703 Brushed Tricot Drive Jacket
2. With Leggings, Dress Up to Go Out Leggings can be good for more than just hitting that perfect warrior one pose comfortably. The right pair becomes a fashionable wardrobe staple when paired up with dressier tops. A top that falls mid-thigh is key for this look, so think basic button-downs, long tees, mini dresses or even oversized jackets. For footwear, consider motorcycle or another kind of statement boot.
3. Blazer + Long-Sleeve Tee = Style To take a long-sleeve performance tee’s style beyond the gym, pair it with an oversized blazer or similar-style jacket and jeans. The baggy jacket will go great with the tighter tee, and the jeans will cement the mix of casual and formal looks. More neutral-colored long-sleeve tees will generally work better with this look, though ultimately it depends on the color of the jacket the tee is paired with.
4. Polo Perfect Not all performance apparel needs to be accessorized to be stylish outside the gym. A performance polo is a great out-of-the-box option for a those looking for fashion both inside the gym and out. The keys to making polos work in the wider world are fit, color and fabric. Polos should fall higher along the waistline and fit closely to the body’s contours. Colors should be an easy match with khakis or jeans, and fabrics could be a cotton/polyester blend if you’re looking for office or everyday fashion, but sheer/full polyester if you’re going for that resort wear look.
5. Studying in Style
When it comes to college, comfort is king. Exercise apparel that is soft, comfortable and youthful will see lots of use on campus, from study sessions in the library to early morning classes and beyond. Soft, neutral- or school-colored sweats, hoodies and standard tees are all strong choices for performance apparel that will be stylish on school grounds, but to really seal the style deal, focus on the decoration. Vintage-style screen printing, rhinestone embellishment or unusual imprint areas, such as along a hoodie sleeve or sweatpant leg, are all excellent ways to make a piece of performance apparel a college wardrobe staple.
NEW 7602 Adult Hook Windshirt:������VDQGHG�PLFUR¿EHU�SRO\HVWHU��IXOO\�OLQHG�ZLWK������SRO\HVWHU��ZDWHU��DQG�ZLQG�UHVLVWDQW��VSDQGH[�UHLQIRUFHG�ULEEHG�Y�QHFN�FROODU
NEW Hook Long-Sleeve Tee:������SRO\HVWHU��PRLVWXUH�PDQDJHPHQW�DQWLPLFURELDO�SHUIRUPDQFH�IDEULF��VHOI�IDEULF�FROODU��FRQWUDVW�VLGH�DQG�VOHHYH�SDQHO�LQVHUWV�
NEW Brushed Tricot Drive Jacket:������EUXVKHG�WULFRW�SRO\HVWHU��FRQWUDVW�IURQW�DQG�EDFN�LQVHUWV�ZLWK�SLSLQJ��FRYHUHG�HODVWLF�FXIIV��RSHQ�ERWWRP�ZLWK�EXQJHH�FRUG�DQG�WRJJOHV�
NEW 4320 Adult Pro Heather Short-Sleeve Tee: �����KHDWKHUHG�SRO\HVWHU��PRLVWXUH�PDQDJHPHQW�DQWLPLFURELDO�SHUIRUPDQFH�IDEULF��VHOI�IDEULF�FROODU��VSRUW�VKRXOGHU�SDQHOV�IRU�
C A M O)URP�&RDFK�WR�$WKOHWH��2XW¿W�7KHLU�7HDP�LQ�&RRUGLQDWLQJ�&RORUV�
NEW Digital Hook Tee:������SRO\HVWHU��PRLVWXUH�PDQDJHPHQW�DQWLPLFURELDO�SHUIRUPDQFH�IDEULF��VHOI�IDEULF�FROODU��VXEOLPDWHG�GLJLWDO�VLGH�DQG�VOHHYH�SDQHO�LQVHUWV�
NEW Digital Tee:������VXEOLPDWHG�SRO\HVWHU��PRLVWXUH�PDQDJHPHQW�DQWLPLFURELDO�SHUIRUPDQFH�IDEULF��VHOI�IDEULF�FROODU��VSRUW�VKRXOGHU�SDQHOV�IRU�PD[LPXP�PRYHPHQW�
NEW 4184 Adult Digital Long-Sleeve Tee:������VXEOLPDWHG�SRO\HVWHU��PRLVWXUH�PDQDJHPHQW�DQWLPLFURELDO�SHUIRUPDQFH�IDEULF��VHOI�IDEULF�FROODU��VSRUW�VKRXOGHU�SDQHOV�IRU�PD[LPXP�
NEW 4186 Ladies’ Digital V-Neck Tee:������VXEOLPDWHG�SRO\HVWHU��PRLVWXUH�PDQDJHPHQW�DQWLPLFURELDO�SHUIRUPDQFH�IDEULF��VHOI�IDEULF�FROODU��VSRUW�VKRXOGHU�SDQHOV�IRU�PD[LPXP�
NB9118 Tempo Men’s Performance T-Shirt:������SRO\HVWHU�ELUGVH\H�SLTXp�NQLW�ÀDWEDFN�PHVK��RGRU�UHVLVWDQW��1%�'5<�PRLVWXUH�ZLFNLQJ�WHFKQRORJ\��DWKOHWLF�¿W�ZLWK�UHYHUVHG
NB9118L Tempo Ladies’ Performance T-Shirt:������SRO\HVWHU�ELUGVH\H�SLTXp�NQLW�ÀDWEDFN�PHVK��RGRU�UHVLVWDQW��1%�'5<�PRLVWXUH�ZLFNLQJ�WHFKQRORJ\��SULQFHVV�IURQW�FXW�ZLWK�UHYHUVHG�
NB9138 Tempo Men’s Running Singlet:������SRO\HVWHU�ELUGVH\H�SLTXp�NQLW�ÀDWEDFN�PHVK��RGRU�UHVLVWDQW��1%�'5<�PRLVWXUH�ZLFNLQJ�WHFKQRORJ\��UDFHUEDFN�SDWWHUQ�
NB9138L Tempo Ladies’ Running Singlet:������SRO\HVWHU�ELUGVH\H�SLTXp�NQLW�ÀDWEDFN�PHVK��RGRU�UHVLVWDQW��1%�'5<�PRLVWXUH�ZLFNLQJ�WHFKQRORJ\��UDFHUEDFN�SDWWHUQ�
The decoration of any Champion garment with the proprietary marks, names or logos of any professional or collegiate sports team or collegiate institution is expressly prohibited.
take action
T252
8187
8731
CW22 Men’s Double Dry® Interlock T-Shirt: 100% polyester jersey interlock,
The decoration of any Champion garment with the proprietary marks, names or logos of any professional or collegiate sports team or collegiate institution is expressly prohibited.
T425CC8C
T137
*T425 only
64 | www.bodekandrhodes.com
S790
S800
S600
S700
Fleece | 65
The decoration of any Champion garment with the proprietary marks, names or logos of any professional or collegiate sports team or collegiate institution is expressly prohibited.
No pro shop is complete without these golf and rally towels.
C1518 Large Velour Rally Towel: 100% cotton velour, hemmed edges; 15"W x 18"L; 1.25 lb./doz.; CALL FOR PRICING
C1515 Rally Towel: 100% cotton, shaved terry hem; 15"W x 15"L; 1 lb./doz.; CALL FOR PRICING
&�����0LFURÀEHU�5DOO\�7RZHO��ÀDW�IDFHG�PLFUR¿EHU�IRU�HDV\�HPEHOOLVKPHQW�����:�[����/������OE��GR]���CALL FOR PRICING
NEW C1717 Fairway Golf Towels:�ZDIÀH�ZHDYH�PLFUR¿EHU��WULIROG�ZLWK�VLOYHU�FDUDELQHU�����:�[����/��CALL FOR PRICING
C1518GH Large Velour Golf Towel with Grommet:������FRWWRQ�YHORXU��KHPPHG�HGJHV��FRUQHU�VLOYHU�JURPPHW�DQG�KRRN�����:�[����/�������OE��GR]���CALL FOR PRICING
8888 Zippered Drawstring Backpack: 210-denier nylon, outside front zippered pocket, black reinforced corners;
12" diameter max. imprint/embroidery area; 14"W x 17"H; CALL FOR PRICING
8883 Sport Pack with Waterproof Backing: 70-denier nylon, water-resistant, matching DUROstring® drawstring, detachable chrome hardware,
large chrome metal grommets; 12" diameter max. imprint/embroidery area; 14"W x 18"H; CALL FOR PRICING
8887 Sport Pack: 70-denier nylon/sponge PVC, water-resistant, white DUROstring® drawstring, chrome metal hardware;
12" diameter max. imprint/embroidery area; 14"W x 18"H; CALL FOR PRICING
8882 Large Sport Pack: 210-denier nylon, matching DUROstring® drawstring, matching metal grommets;
15"W x 16"H max. imprint/embroidery area; 17"W x 20"H; CALL FOR PRICING
8886 Value Drawstring Pack: 210-denier nylon polyurethane, black cord drawstring, chrome metal hardware;
12" diameter max imprint/embroidery area; 14"W x 18"H; CALL FOR PRICING
8881 Sport Pack: 210-denier nylon polyurethane, matching DUROstring® drawstring, matching metal grommets;
12" diameter max. imprint/embroidery area; 14"W x 18"H; CALL FOR PRICING
CINCH IT UPFrom day camps to game day, these bags go wherever you do.
Accessories | 85
royal all styles
navy all styles
lime green 8881 8882
kelly 8881 8882 8886
forest green 8881 8882 8886
black all styles
purple 8881 8882 8883 8886 8887
lavender 8881 8882
light blue 8881 8882
white 8881 8882 8886 8888
bright yellow 8881 8882 8887
golden yellow 8881 8882 8883
orange 8881 8882
hot pink 8886 8888
pink 8881 8882
red all styles
maroon 8881 8882 8886
8886
8881
86 | www.bodekandrhodes.com
7291
A136
2562
7291 Backpack Tote: 600-denier polyester/PVC, pull-string main compartment for a drawstring pack, double reinforced box-stitch handles to carry as a tote,
business card holder on back, mesh water bottle holder on each side; 5"W x 10"H approx. imprint/embroidery area; 12 1/2"W x 17"H x 5"D; FROM $13.30
2562 Drawstring Pack: 600-denier polyester, top is made of mesh foam fabric, zippered front pocket; 14"W x 17"H approx. imprint area; 14"W x 17"H; CALL FOR PRICING
A136 Non-Woven Drawstring Pack: polypropylene, contrast black drawstring; 14"W x 17"H; 2.7 oz.; CALL FOR PRICING
FT004 18" Nylon Duffel Bag: 360-denier polyester, adjustable white shoulder strap and carrying handles, metal hardware; 18"W x 10"H x 7 1/2"D; CALL FOR PRICING
U2250 Small Duffel Bag: 600-denier polyester, adjustable and detachable black strap, top and side grip handles, zippered front pocket; 18"W x 10"H x 7 1/2"D; FROM $16.78
2251 Medium Duffel Bag: 600-denier polyester, adjustable and detachable black strap, top and side grip handles, zippered front pocket; 22"W x 10"H x 10"D; FROM $21.82
A136, FT004, U2250 & 2251: black, green***, navy, red, royal
*7291 only | **2562 only | ***A136 only
Accessories | 87
2251
FT004
U2250
88 | www.bodekandrhodes.com
FT002
FT006
7012
FT002 All-Star Chair: 600-denier polyester, sturdy and comfortable matte silver metal frame, plastic seat reinforcements, self-fabric cup holder in arm, carrying bag included,
specially designed back unzips from seat for easy decorating; 5"W x 5"H x 24"D folded, 34"W x 34"H x 21"D opened; FROM $35.92
FT006 Folding Stadium Seat: 600-denier polyester, double carrying handles, adjustable and detachable shoulder straps, adjustable side buckle straps and elastic band
to secure seat to bleachers, back panel with zippered pocket; 14"W x 14"H x 2"D folded; FROM $26.86
NEW 7012 Game Day Clear Tote: 3 mm clear PVC, 600-denier polyester base, contrast polyester handles, zippered top, front pocket,
meets NFL stadium size requirements; 12"W x 12"H x 6"D; FROM $11.76
FT001 Insulated Beverage Holder: jersey cloth with foam backing, collapsible; 3 1/2" diameter approx. imprint area; 4"W x 5"H; CALL FOR PRICING
NEW FT008 Jersey Foam Bottle Holder: jersey-knit foam, resembles sports jersey, insulates 12-oz. long-neck bottles; 4 1/2"W x 6"H; CALL FOR PRICING
NEW FT007 Neoprene Can Holder: elite 3 mm neoprene, collapsible, insulates 12-oz. cans and bottles; 4"W x 5"H; CALL FOR PRICING
What is it? Sublimation is a full-color digital print technology that utilizes a combination of time, temperature and pressure to transfer special dyes in the form of a gas directly into the fabric. The result of this process is a virtually permanent high-resolution print that will not crack, fade or peel from the apparel under normal conditions. In other words, the art isn’t printed on the polyester, but it becomes a part of it.
What kind of look can sublimation provide? The sky’s the limit, but it’s true specialty is “all-over” artwork. Everything from authentic tie-dye to camo can be achieved with this process, and it looks fantastic!
Which fabrics and colors will sublimation best work with? Most synthetic fabrics are suitable for sublimation printing; however, polyester-based apparel yields the nicest results. Whites are best, but other light colors can also be a great backdrop for sublimation.
With polyester making a huge comeback in and out of performance apparel, sublimation is a great way to print on today’s hottest styles and make them look just as great as they feel.
SUBLIMATIONWhat’s the 411on
style 8420 | page 26
Ready, Set,Print.
Outfit your entire group in our Basic Piqué Polo—a comfortable and affordable wardrobe staple.
Brands is a magazine wholly owned and published by Bodek and Rhodes. For information about the products found in this issue, go to www.bodekandrhodes.com. Product pricing and availability is subject to change without notice.