Bocconi innovazione

Digital Humanities - Bocconi 2016 - Luca De Biase

Innovation “People don’t know what they want until you show it to them”.

Steve Jobs

A robot suitcase which follows you is made by the

Israeli startup NUA Robotics. It is full of sensors, computer

vision and robotics

Innovation is not a set of new things

Innovation changes a story… or even history

Patterns of evolution

❖ Imagination (process of creation)

❖ Connection (enabling environment)

❖ Selection (choice of what survives and thrives)

Patterns of evolution

❖ imagination

❖ enabling technologies

❖ selecting mechanisms (market, research…)

selection by market forces

❖ finance❖ sales❖ talents

selection by research

❖ we can select by doing research: that’s about what’s true and false; what’s documented and what’s not…

❖ verification handbook❖ http://

verificationhandbook.com

selection by technology

❖ it works❖ it is too old❖ it is too new

Is it in sync with my time?

Patterns of evolution

❖ Moore’s law

❖ Metcalfe’s law

❖ Power law

Patterns of evolution

❖ Moore’s law

❖ Metcalfe’s law

❖ Power law

❖ Computing

❖ Networking

❖ Big Data

Exponential

adoption rate

Geoffrey Moore, Crossing the Chasm https://en.wikipedia.org/wiki/Crossing_the_Chasm

Logistic curve

absolute numbers

network effectcumulative

resources limitsin a world

imagination

enab

ling

tech

nolo

gies

in a context of meaningor in a given technology

Exponential (with a twist)

Exponentiality is not a given

On Singularities and Black Holes in Combination-Driven Models of Technological Innovation Networks. by Ricard Solé, Daniel R. Amor, Sergi Valverde. Plos.

So: either you change context and start a new rise…

… or you find a niche in which to thrive

But what is this: finding a niche in which to thrive?

Innovation is not a set of new things

Innovation changes a story… or even history

Patterns of evolution

❖ Imagination (process of creation)

❖ Connection (enabling environment)

❖ Selection (choice of what survives and thrives)

Innovation

Five Dangerous Lessons to Learn From Steve Jobs

1. Customers don’t know what they want2. Maintain obsessive secrecy3. Project a reality-distortion field4. Micromanage every detail5. Beat people up

http://www.forbes.com/sites/chunkamui/2011/10/17/five-dangerous-lessons-to-learn-from-steve-jobs/print/

Innovation happens when the creation generated by new vision

is adopted

innovation is…❖ …not a new thing…

❖ … it is a new thing that is adopted thus changes a story, or history

❖ adopted means that people make that thing become part of their lives

❖ There is some common narrative, a shared vision, an understanding of the technology, a meaning and a use value that is understood. And it just works

Innovation is where technology and humanity meet

convergence

❖ Digital humanities are part of the innovation process…

❖ … because a common understanding needs a technical narrative and a meaningful technology

convergence

❖ program❖ project❖ progress❖ prospect❖ prosperity

Innovation is a revelation

Readings

❖ Exponential organizations http://www.slideshare.net/vangeest/exponential-organizations-h

❖ THE BARABÁSI-ALBERT MODEL http://barabasilab.neu.edu/networksciencebook/download/network_science_december_ch5_2013.pdf

❖ BarabàsiLab: http://www.barabasilab.com and read some chapters of Link http://www.barabasilab.com/LinkedBook/index.html

❖ Innovation Killers. How Financial Tools Destroy your Capacity to do New Things, by Clayton Christensen, Stephen Kaufman and Willy Shih, 2008, Harvard Business Review