boards

Sophie Herring

Brief 1OUGD301

The BriefTo create a brand for a new mathematically themed cake store and create a range of instore material.

ConceptUsing geometric shapes to base the brand around. The title of the store is ‘Geometric Cakes’

geomet r i cc ke s

the mathematics of baking

geomet r i cc ke s

Sophie Herring

Brief 1OUGD301


geomet r i cc ke s


Stationery

A range of stationery has been created for the store including, business cards, letterhead and compliment slip for the store to keep their brand consistent to clients.

The back of the business card is a geometric pattern I came up with based using triangles with the consistent colour palette throughout.

Sophie Herring

Brief 1OUGD301


geomet r i cc ke s


In Store

The brand is continued in store with conceptual products like a maths book style menu and a dodecohedron package. The names of the cakes are given mathematical term falvours and include a baker’s formula also.

Sophie Herring

Brief 1OUGD301


geomet r i cc ke s


In Store

In store products are continued with a pie chart style loyalty card, trinagular bunting and also two triangular pieces which slot together to create a receipt holder, these have the geometric pattern on them also.

The mathematical cake names are placed in the cakes on varying shaped flags.

Sophie Herring

Brief 1OUGD301


geomet r i cc ke s


Exterior

The outside of the store would be an inviting visual using the colour palette of the brand and the geometric pattern under the windows. On the windows would be large window stickers of the logo. The door handles are triangular as well as the windows on the door.

Sophie Herring

Brief 2OUGD301

The Brief

To create a sub-brand for Ted Baker’s Autumn/Winter collection along with a range of instore promotional material to work alongside it and consideration of shop window display.

Concept

Using gradual colour gradients to represent the change from day to night and how this occurs predominently in Autumn/Winter when the clocks change occuring in shorter days and longer nights. The sub-brand is DAIZE stems from the concept of day change.

AUTUMN WINTER

Sophie Herring

Brief 2OUGD301

In Store

For the instore material I have created a range of products which would enhance the shoppers experience. A gift bag and gift wrap for the customers purchase would be provided along with a receipt holder upon purchase of the collection instore. On the garments there is a range of swing tickets which would hang to promote the new collection.

All designs have a varied visual representation of the change from night to day with the colours ranging from dark to light. The swing tickets are circular to represent the moon or sun which plays a part in the time change in winter.

Sophie Herring

Brief 2OUGD301

In Store

The instore material is continued with a range of gift card designs for the shopper to chose from and also a small look book/catalogue for the Autumn/Winter collection which would be available to browse around the store.

The front cover of the look book reads the phrase ‘Short DAIZE long nights’ to emphasise the Autumn/Winter collection as short days and long night occur with the time change in winter. This design is also carried across onto the gift wrap.

Sophie Herring

Brief 2OUGD301

In Store

The swing tickets are circular to represent the moon or sun which plays a part in the time change in winter. There is a range of day tickets, night tickets and gradient tickets which all represent the brand.

Sophie Herring

Brief 2OUGD301

Store Window

The store window is a visual aid to promote the brand’s collection. The theme of day and night will be continued and will reach out to customers with copy and also the gradient colours.

Sophie Herring

Brief 3OUGD301

The BriefA collaborative brief intended to investigate layout. The brief was to brand and create a publication on a specific subject and break this down into sub categegories to inform an audience.

ConceptWe chose the theme of magic and wanted to experiment with creative layouts to represent this visually with type, we branded the magazine ‘Hoaxx’ as it represents a definition of magic.

HOAXX

HOAXX

Sophie Herring

Brief 3OUGD301

Magazine

The first issue of the magazine was based on Illusion and famous illusionists. We split the research into two and each gathered half the content. We split the magazine into four illusionists and each created our own layouts for each page.

We used a colour palette of a teal green, black and white, varying the tints of the green and black. Each photograph used a duotone mode so that the images were consistent. This consistency of colour would run through each magazine, varying from issue to issue.

HOAXX

Sophie Herring

Brief 3OUGD301

Magazine

We experimented with layout and tryed to make it fit the theme of magic with regards to coloumns and arrangement and tint. We also included some variations of pages such as change of stock for a vanishing page and also sections cut out.

HOAXX

Sophie Herring

Brief 3OUGD301

Annually

The publication is to be an anual magazine which we have created three other covers for focusing on different areas of magic, Each one will have a specific two colour palette like the issue one. I created the current cover for Issue one which has a tinted image of Dybut we split the design of the four covers.

HOAXX

Sophie Herring

Brief 4OUGD301

The BriefThe brief was to create a campaign to get more people eating Salad Cream again.

ConceptI went with the idea of experimenting with Salad Cream and what you have it with and therefore ‘MIX-ZING IT UP’ the zing part comes from how they describe it. I used the theme of painting as you mix up colours and based the products on this concept.

Sophie Herring

Brief 4OUGD301

Posters

Baing everything around the concept of painting, I designed these large paint swatch posters which would be hung around instore in supermarkets.

I havew used the existing flavours Salad Cream had as well as come up with some others myself to create a range. The swatch colours are the names of the flavours.

Sophie Herring

Brief 4OUGD301

Swatch recipes

For each flavour I have produced a three page swatch book for a recipe using that flavour.. The swatches include ingredients and the method to produce it.Each swatch book is pinned at the top.

Sophie Herring

Brief 4OUGD301

Packaging

I carried the paint concept through to packaging and used the idea of paint tins to package the range of flavours, The labels co-ordinate to the flavour they carry and all read the campaign name ‘MIX-ZING IT UP’ and the tag line ‘make a masterpiece.’

Sophie Herring

Brief 4OUGD301

In store

In store as a tester station, there would be a paint palette with the range of flavours on for customers to try out. The swatches infront for customers to view recipes and take ideas with the intention to sell more Salad Cream..

Sophie Herring

Brief 4OUGD301

Webpage

The webpage will consist of recipes customers can use with the new range of flavours. Also there is a section to submit your creations of what yyou have Salad Cream with with a chance to win a prize, and also a hall of fame with some of the combinations on already.

The webpage menu uses the swatch deisgn where when each box along the top menu is chosen a colour swatch will fold down to reveal another menu.

001mix-zing it up

002about our

new campaign

003new flavours

006recepies

004hall of fame

005submit your

creations

002salad cream

003our food

004our company

005HEINZ001

MIX-ZING IT UP

Our new campaign MIZ-ZING IT UP consists of a new range of crazy flavours to mix up your meals.

Try our new flavours packaged in tiny paint tins allowing you to mix it up on any of your favourite foods. Why not visit our hall of fame for some of the best creative combinations.

Submit your own creations for the chance to win a year supply of our MIX-ZING IT UP range.

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