Board Room Bakery Brand Guidelines

1Board Room Bakery | Brand Guidelines

BrandGuidelines

Spring 2012

2 Board Room Bakery | Brand Guidelines

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Table of Contents

- Bakery Identity Standards- Table of Contents- About These Guidelines- Brand Positioning- Our Logo- Do’s and Dont’s- Logo Variation- Incorrect Logo Usage- Typefaces- Color Palette- Web Patterns- Web Patterns Background- Web Patterns Usage- Tactile Patterns- Tactile Patterns Usage

3Board Room Bakery | Brand Guidelines

Board Room Bakery have adapted our identity to reflect the essence of our brand transformation in various mediums. This includes reconstructing our brand to provide better ways for our customers to utilize our services to fit their needs. These guidelines will assist in supporting our brand expression.

This guide is designed to define the Board Room Bakery brand and help create a consistent identity across media. The consistent use of these guidelines will bring a unifying message and identify our food service to our customers and employees. Ultimately, it will lend to Board Room Bakery’s goal of providing food services and the benefits in which our customers will expect and receive.

About These Guidelines

4 Board Room Bakery | Brand Guidelines

Brand Positioning

WE PROVIDE PEOPLE WITH INNOVATIVE FOOD SERVICES THAT CATERS TO VARYING WORK SCHEDULES.

WE PROVIDE PEOPLE WITH INNOVATIVE FOOD SERVICES THAT CATERS TO VARYING WORK SCHEDULES.The corporate business work groups have on-the-go lifestyles that often leave them too busy in the morning to wait in line just to order a quick bite. They will be able to enjoy quick services through the high-speed connection of the web which is quintessential for any food business and companies alike to thrive.

WE PROVIDE PEOPLE WITH INNOVATIVE FOOD SERVICES THAT CATERS TO VARYING WORK SCHEDULES.Nevertheless, our services is based on food and not simply means in which people can get to utilize our services. We provide great food that will be fit for those who have busy lifestyles as well as delivering food to lunches and meetings at company locations.

WE PROVIDE PEOPLE WITH INNOVATIVE FOOD SERVICES THAT CATERS TO VARYING WORK SCHEDULES.Customers won’t simply be able to have easy access to our services but also enjoy our delicious food which is catered to their lifestyles and needs. It’s a way for customers to not have to sacrifice important meals in the day because they simply do not have the time for crowded lines.

5Board Room Bakery | Brand Guidelines

Our Logo

Board Room Bakery logo is made of the lettermark with the acronym “B r b” and accompanied by the wordmark “Board Room Bakery”. It is the face of our brand and a key element of our brand identity in order to provide consistent communication across mediums and services.

Food that works

lettermark containing shape

tagline

Elements of the Lettermark

6 Board Room Bakery | Brand Guidelines

Food that works Food that works

Do’s

Food that works

Messy Backgrounds

Food that works

Bright Neon Backgrounds

Dont’s

background color from our color palette. clean white background

7Board Room Bakery | Brand Guidelines

Board

Room

Bakery

Board Room

Bakery

Logo Variations and Sizes

Food that works

0.5 inch1 inch

1 inch

NOTE: These are the absolute MINIMUM SIZES at which the logos should appear

These logo variations are used based on CONTEXT in which they appear.

The lettermark is used for ephemeral products such as stickers and cups in and is to appear ALONE.

Lettermark used for light background.

Lettermark used for dark background.

This version of the logo is used strictly on the web homepage.

8 Board Room Bakery | Brand Guidelines

Food that works

Tilted

Reversed

Food that works

Food that works

Incorrect Logo Usage

Rearranged Resized Unproportionally

Moving Logo ElementsChange of Colors

Food that works

Board Room

Bakery

9Board Room Bakery | Brand Guidelines

Typefaces

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Aa

Aa

Aa

Auriol LT Std Auriol LT Std is our lettermark font. The B r b is stacked on top of each other to form the symbol.

Coronet LT Std Coronet LT Std is our tagline font.

DusseldorfDusseldorf is our wordmark font.

10 Board Room Bakery | Brand Guidelines

Color PaletteOur color palette is comprised of different shades of brown, some light and some darker, as well as white. These colors evoke a sense of warmth and comfort that is often associated with food.

Primary Colors Secondary Colors

CMYK 40/68/83/63PMS # 7505-CHEX # 7C5935

CMYK 8/9/23/0PMS # 7499-CHEX # EAE0C5

CMYK 50/67/78/60PMS # 476-C

HEX # 473021

CMYK 24/28/36/0PMS # 4745-CHEX # C4B09F

CMYK 0/0/0/0PMS # 7541-CHEX # FFFFFF

CMYK 15/20/28/0PMS # 482-C

HEX # D9C5B3

11Board Room Bakery | Brand Guidelines

NOTE: Dotted patterns are strictly for web-based usage and web-ordering location/package usage.

Pattern Rules: The middle color is the darkest and the proceeding color on it’s two sides becomes increasingly lighter.

darkest color

color becomes lighter

color becomes lighter

Dotted Patterns

Web Patterns

12 Board Room Bakery | Brand Guidelines

Color adjustments of the dotted patterns are made when dealing with usage of the pattern on a background that is from the color palette

Dotted Patterns must be used in a triangular shape or a expanded arrow shape.

Of the 6 color palette colors, add in missing color and adjust base on the

pattern rule.

Web Patterns Background

13Board Room Bakery | Brand Guidelines

Name:

Telephone:

Back side Polo Uniform with webpage URL.

Order Online:www.BoardRoomBakery.com

Dimensions:height- 12 inches, width- 9 inches, depth- 6 inchesSandwich packaging for online orders.

Dotted Pattern Usage

14 Board Room Bakery | Brand Guidelines

Tactile PatternsTactile patterns are used on the lettermark, prints, and ephemeral products.

Swirl Pattern Coffee Stain Pattern

15Board Room Bakery | Brand Guidelines

Name:

Dimensions:height- 12 inches, width- 9 inches, depth- 6 inchesSandwich packaging for in-store orders.

Front of business card where coffee stain is used in adjacent to the pattern that surrounds the lettermark.

Coffee stained used with the lettermark inside of mug.

Tactile Pattern Usage

16 Board Room Bakery | Brand Guidelines

Photographs for Board Room Bakery must evoke a sense of taste and smell. Photographs must be croppd to the containing shapes to present coherency between all visual elements. The colors of the shapes that serve as borders must be taken from the color palette.

Photography

Photographs must be cropped to the shape of a circle or a rectangule with a

round edge.

Photograph with Border Photograph without Border

17Board Room Bakery | Brand Guidelines

Board Room

Bakery