Bo Chen Turn up Ambience and Tone Down Energy Use with Philips BR30 DimTone.

Bo Chen

Turn up Ambience and Tone Down Energy Use with Philips BR30 DimTone

2

Ambience is Critical for Restaurants • The right restaurant ambience can lead to

more enjoyable dining experiences and

positive attitudes toward food and overall

satisfaction

• Lighting and music can play an integral role in

creating a restaurant’s ambience and a

relaxing dining experience

• Research conducted by Dr. Brian Wansink of

Cornell University and Dr. Koert van Ittersum

of Georgia Institute of Technology showed a

restaurant’s ambience with a relaxed

atmosphere using soft dimmed lighting and

music led guests to dine longer and rate food

more enjoyable 1 .1. Wansink, Brian and van Ittersum, Koert.  “Fast Food Restaurant Lighting and Music can Reduce Caloric Intake and Increase Satisfaction.”  Psychological Reports: Human Resources and Marketing  (Aug. 2012): Volume 111, Issue 1, pp.228-232. 

3

Energy Regulations and New Alternatives • Restaurants often use incandescent lamps

to create a warm and relaxing atmosphere

similar to that of candle light

• However, certain commonly used

incandescent lamps are being phase out by

government (EISA) legislation

• Hospitality owners and managers now have

new lamp options available to meet energy

requirements

– IR Halogen

– CFLi

– LED

4

Balancing Ambience and Energy Savings• Legislation compliant halogens reproduce the

incandescent dimming effect, but may deliver

limited energy savings compared to CFLi and LED

• CFLi can provide increased energy savings to

legislation compliant halogens, but do not have

the light quality and dimmability of incandescents

• Standard LED retrofit lamps provide enhanced

energy savings and meet lighting requirements for

many applications; however, they do not replicate

the warm incandescent dimming effect.

• The dimmability of LEDs make them particular

attractive in the restaurant segment. Philips

introduced the first BR30 LED retrofit lamp in the

US to create a warm ambience while delivering

the energy savings of LED lamps

5

Choosing the Right Color for Your Ambience

100% 80% 60% 40% 20% 0%0

500

1000

1500

2000

2500

3000

2700K LED/CFLi

LED/CFLi

Light Level(dimming)

Colo

r Tem

pera

ture

(K)

2700K LED/CFLi lamp example

CFLi and Standard LED Retrofit Lamps Emits Light with Constant Color Temperature When Dimmed

6

Philips BR30 DimTone Replicates Incandescent Dimming to Create the Preferred Warm Ambience

0%10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2200

2300

2400

2500

2600

2700

2800

0%10%20%30%40%50%60%70%80%90%100%0%

20%

40%

60%

80%

100%

Flux

Lev

el v

s. D

imm

ing

Leve

lCC

T vs

. Dim

min

g Le

vel Example: Standard incandescent 65W BR30

Incandescent 65W BR30 BR30 DimTone LED

Example: Standard incandescent 65W BR30

7

Philips BR30 DimTone

Features Benefits

Dimmable 2700K CCT to 2200KCreate ambience with warm color light, like an incandescent

Dimmable down to 10% Flexibility to control the light level

85 Color Render Index Excellent light quality

80% Energy Savings 1 Save money on energy bill

25,000 hrs rated average life2 Low maintenance/labor

Instant 100% light output No warm up time to full output

No IR Increase guest comfort

No UV Reduce color fade

No Mercury Better for the environment

1 Compared with a Philips 730 lumens 13W BR30 DimTone LED versus a Philips 650 lumen standard incandescent 65W BR30 2 Rated average life based on engineering testing and probability analysis.

8

Longer Life, More Light, and Less Energy

1.Rated average life based on engineering testing and probability analysis.2.Rated Average Life (RAL) is the length of operation (in hours) at which point an average of 50% of the lamps will still be operational and 50% will not.

Wattage

13

65

WattageDimTone Incandescent

RAL (hrs)

25,000

2,000

RALDimTone Incandescent

12.5x longer life 12% more light 80% energy savings

Philips 730 Lumens 13W BR30 DimTone (25,000 RAL1) Compared to Philips 650 Lumens 65W BR30 Standard Incandescent (2000 RAL2)

Lumens

730

650

LumensDimTone Incandescent

9

Restaurants and HotelsLuminaires

10

Delivering Ambience and Savings• Many restaurants use BR30 lamp recessed and

track lighting for general lighting

• Philips BR30 DimTone can provide the light

quality of standard incandescent and the

energy savings of an LED

• With 80% energy savings1 and long life Philips

13W BR30 DimTone can reduce energy and

maintenance – that can go to increasing the

bottom line while enhancing the guest

experience

1. Compared to a Philips 650 lumen 65W BR30 standard incandescent