Bni presentation

My Cat Lugo

My FamilyDiane, Majdoline, and Elias

What Advertising Can Do For Your BusinessRemind customers and inform prospective customers about the benefits of your product or serviceEstablish and maintain your distinct identityEnhance your reputationEncourage existing customers to buy more of your product/serviceAttract new customers and replace lost onesSlowly build sales to boost your bottom linePromote your business to customers, investors, and others

Products• Digital• Print

Results:Increased calls and sales in Inland Empire. Hired two more people to keep up.

Products• Digital• Print

Results: Increased sales 100% over last year. Mike stated that his “phone rang off the hook.”

Products• Digital• Print

Results:Received 56 qualified calls in the month of November. Sales for San Bernardino County were up 200% over last year.

Products• Digital

• Online Ad• Print

Results: 655 Calls within 30 days.

Products• Digital• Print

Results• Best ever attendance of any of

her Holiday Marketplace events.

Products• Red Plum

Results• Member of BNI Redlands.• Has been my client for the past

three years and is a top agent in his field.

• Attributes a large amount of walk-in traffic to his campaign.

The Los Angeles News Group (LANG) is the ultimate vehicle for reaching the nation’s second-largest DMA.

Spanning more than 52,000 square miles, the L.A. DMA covers all of Los Angeles, Orange, Ventura, Riverside, and San Bernardino Counties.

If the 5-county DMA were a state, its total population of 18 million would surpass every other state except California, New York and Texas.

The LANG Market makes up nearly 50% of the nation’s 2nd largest DMA in total households, population, effective buying income (EBI), total retail sales, and consumer expenditures.

Source: 2013 Claritas; Aggregate household effective buying income (disposable after -taxes income).

LA DMALANG

Market% of DMA

Households 5,807,929 2,801,822 48.2%Population 18,007,600 8,744,815 48.6%Effective Buying Income $380.3 billion $186.1 billion 48.9%Retail Sales $235.4 billion $116.1 billion 49.3%Consumer Expenditures $319.7 billion $157.1 billion 49.1%

372,790 | 1,013,276 Daily Circulation | Readership

452,961 | 1,326,444 Sunday Circulation | Readership

3,900,442Monthly Unique Visitors

17,682,461Monthly Page Views

Source: Scarborough 2013 R1, adults 18+. Alliance for Audited Media, March 2013 Publisher’s Statement. 2013 Omniture 6 mo. avg. (Apr-Sep).Circulation excludes branded editions; branded edition daily total (436,952), Sunday total (513,383).

As a premium local content providers, each of Digital First Media's newspapers has a long history of editorial and advertising excellence in their own respective markets -- forming a special kind of trust and brand loyalty that advertisers really value.

By partnering with DFM, our clients can utilize DFM’s powerful AdTaxi and Ad Exchange networks to target and engage customers all across the internet.

As one of the nation’s premier multi-platform media companies, Digital First Media jointly manages MediaNews Group and Journal Register Company and offers over 800 multi-platform products that can precisely target, retarget and reach up to 96% of all internet users.

Local Brand Leaders – Known And Trusted For Over 100 Years

Sources: Alliance for Audited Media, March 2013 Publisher’s Statements. Includes branded editions. Readership: 2013 Scarborough Report, Rel. 1.

LANG is purchased by more than 436,000 consumers and is read by more than 1.3 million adults each Sunday.

Circulation: Daily 436,952 Sunday 513,383Readership: Daily 1,013,276 Sunday 1,326,444

Circulation Daily: 75,754 Sunday: 94,073 Readership Daily: 305,977 Sunday: 370,757

Circulation Daily: 82,527 Sunday: 68,312Readership Daily: 153,128 Sunday: 243,552

Circulation Daily: 76,618 Sunday: 69,554Readership Daily: 172,031 Sunday: 204,528

Circulation Daily: 95,704 Sunday: 132,766Readership Daily: 217,573 Sunday: 263,481

Circulation Daily: 51,649 Sunday: 60,969Readership Daily: 106,574 Sunday: 168,922

Circulation Daily: 48,803 Sunday: 80,569Readership Daily: 94,971 Sunday: 141,585

Circulation Daily: 5,897 Sunday: 7,140Readership Daily: 16,544 Sunday: 28,657

Sources: March 2013 Alliance for Audited Media Publisher’s Statements; excludes branded editions. Readership: 2013 Scarborough Report, Rel. 1.

LANG is purchased by more than 372,000 consumers and is read by more than 1.3 million adults each Sunday.

Circulation: Daily 372,790 Sunday 452,961Readership: Daily 1,013,276 Sunday 1,326,444

Circulation Daily: 72,703 Sunday: 94,073 Readership Daily: 305,977 Sunday: 370,757

Circulation Daily: 60,321 Sunday: 68,312Readership Daily: 153,128 Sunday: 243,552

Circulation Daily: 65,631 Sunday: 69,554Readership Daily: 172,031 Sunday: 204,528

Circulation Daily: 73,070 Sunday: 91,194Readership Daily: 217,573 Sunday: 263,481

Circulation Daily: 46,365 Sunday: 60,969Readership Daily: 106,574 Sunday: 168,922

Circulation Daily: 48,803 Sunday: 61,719Readership Daily: 94,971 Sunday: 141,585

Circulation Daily: 5,897 Sunday: 7,140Readership Daily: 16,544 Sunday: 28,657

The Los Angeles News Group audience is upscale, affluent, and well-educated

Total Audience: 5 daily, 1 Sunday, 7 days onlineMarket – LANG Primary Market Adults Source: Scarborough 2013 R1, adults 18+; 0513

LANG Market Total AudienceMen 49% 46%Women 51% 54%

Age 18 - 34 33% 28%Age 35 - 44 19% 17%Age 45 - 54 19% 20%Age 55 - 64 15% 16%Age 65 + 15% 19%

Median Age 44 48

Average HHLD Income $74,967 $75,064

White (non-Hispanic) 40% 44%Spanish/Hispanic Origin 43% 39%African-American (non-Hispanic) 5% 7%Asian (non-Hispanic) 7% 5%Other 5% 5%

Married 54% 51%Homeowner 59% 60%College Educated (1+ years) 56% 61%

Presence of Children under 2 6% 4%Presence of Children Age 2 - 5 16% 15%Presence of Children Age 6 - 11 22% 21%Presence of Children Age 12 - 17 24% 24%

Visitors to LANG newspaper websites are affluent, well-educated and tech-savvy!

LANG Website VisitorsMen 48%Women 52%

Age 18 - 34 45%Age 35 - 44 21%Age 45 - 54 18%Age 55 - 64 11%Age 65 + 6%

Median Age 37

Average HHLD Income $89,434

White (non-Hispanic) 42%Spanish/Hispanic Origin 40%African-American (non-Hispanic) 4%Asian (non-Hispanic) 8%Other 5%

Married 47%Homeowner 55%College Educated (1+ years) 69%

Presence of Children under 2 6%Presence of Children Age 2 - 5 17%Presence of Children Age 6 - 11 24%Presence of Children Age 12 - 17 27%

LANG newspaper website visitors are more likely to:

Purchase movie tickets online by 83% Purchase or download music files by 78% Purchase Furniture/home furnishings online by 76% Listen to local radio stations online by 75% Purchase electronics online by 73% Purchase sports logo apparel by 71% Watch local news online by 69% Use Smartphone to watch news, weather, or traffic by 64% Read or contribute to blogs by 58% Purchase sporting event tickets by 57% Spend $1,000+ on Internet shopping by 57% Use Daily deals (Groupon, LivingSocial, etc.) by 55%

Source: Scarborough 2013 R1, adults 18+; More likely than the average L.A. DMA adult. 0513Website Visitors: 30 days online

LANG website visitors have purchasing power!

The LANG family of websites are increasingly powerful3.9 million monthly total visits17.7 million monthly page views

• Monthly Unique Visitors have increased by 27% since 2009*. • LANG website visitors spent $826.6 million in online purchases

in the past year.

• 83% have made online purchases in the past year & spent an average of $912 online.

• LANG website visitors are significantly more likely to: Attend a Rose Bowl football game by 80% Stay in an upscale hotel by 58% Go to a day spa by 49% Dine at an upscale restaurant for dinner by 46% Have household income of $100K or more by 39% Attend live theatre by 30% Have stock or stock options by 27% Visit a Las Vegas casino by 25% Have investments by 20%

Sources: 2013 Scarborough Report, Rel. 1; monthly online audience. Likeliness measured against average LA.DMA Adult. 2013 Omniture 6 mo. avg. (Apr-Sep). *Increase in UV = 2012 avg. vs. 2009 avg.

Extend your advertising reach witha variety of alternate delivery options.

• Full or partial market options available.• Available for ZIP Code or sub-ZIP levels.• Non-subscribers via mail on Tuesday/Wednesday.

• Home delivery to LANG newspaper subscribers.• Hand delivery to LANG non-subscribers.• Doorhanger programs or driveway delivery.• Available 7 days a week.• Delivery available at the block group level.

LANG Direct

RedPlum

Anything is possible with custom publishing.

Custom media products are designed to strengthen the relationship between marketers and a given audience and to help establish brand identity. With LCPG‘s brand building services, you can develop a communications platform strategy that will capture your audience’s attention, shift their perceptions, lift your bottom line, create an online community around your brand and build an asset for your organization.

The relationships you build with a custom publishing campaign can last years. Maybe a lifetime.

Chino HillsCall today (909) 614-4050

Door hangers

Brochures, programs, calendars Direct mail

Demographic Profiling and Targeting. Quality consumer lists reduce waste, reach the right targets with confidence.

Competitive Printing Rates. Plus you save even more money when you bundle your entire campaign into one buy.

Power of distribution. We offer more options – in some cases, we can deliver your message ourselves and eliminate costly postage.

Turn-key project management. No worry, no hassle – you have more time to run your business!

Our turn-key direct marketing solutions save you time and money…and deliver results.

Inland Empire Lifestyle MagazinesDelivered to an Affluent Audience - Your Potential Customer.

RIVERSIDE MAGAZINECaptures the stories and brilliant transformation of this city that is fast becoming a center for art, commerce and education. 50,000 distribution, six issues annually.

REDLANDS MAGAZINEGives in-depth local lifestyle coverage to the communities of Redlands, Highland, Loma Linda, Mentone and Calimesa.10,000 distribution, four issues annually.

Pasadena’s Lifestyle MagazineDelivered to an Affluent Audience - Your Potential Customer.

THE ROSEPasadena’s Rose Magazine is a publication of the San Gabriel Valley Newspaper Group, which publishes the Pasadena Star-News, San Gabriel Valley Tribune and Whittier Daily News. The Rose covers a wide variety of cultural offerings that are available in Pasadena and surrounding communities highlighted by the Tournament of Roses Parade every January 1st.

90,000 distribution, 1 issue annually.

Welcome to AdTaxiLos Angeles News Group

“One Stop Shop” for Display, Mobile, SEM, Email, & Social Media - Unlike traditional DSPs and ad networks, we deliver scalable rich media sponsorships AND direct response audience inventory – not one or the other. And, we’re agnostic to where we find your target audience. Campaigns aren’t designed with pre-determined inventory obligations in mind, because we don’t have any.

Complete Funnel Solutions – From branding and direct response to deep funnel retargeting campaigns and site-pixeling strategies. Our audience team delivers custom executions across mobile, tablet, social, search and display campaigns – all working together and continuously optimized to achieve brand and direct response goals.

Why We Are Different

AUDIENCE

Digital First Media is the 2nd largest publisher-owned digital + print media company in the US.

We connect consumers to the information they want with a reach that extends nationwide into major urban markets across 14 states.

We offer innovative advertising and consumer-engagement solutions across a variety of platforms which allow our partners to connect uniquely with the audiences they want to reach.

Print AudienceDaily Readership: 9,194,434Sunday Readership: 6,733,699

Social Audience1,140,211 Facebook Fans2,322,286 Twitter Followers

Web Audience49,236,970 Unique Visitors/Mo 273,336,370 Page Views/Mo

Mobile Audience148,663,398 Page Views/Mo

Source: Web/Mobile/Social audience – August 2013 Omniture, Verve, Wireless, Spreed and DoApps.; Print Readership: ABC Fas-Fax 2011 + Scarborough + Various

DFM AdTaxi Audience Reach

AdTaxi Digital Ad Network gives you access to premium Los Angeles News Group inventory PLUS the largestad exchanges, helping you reach audiences in any zip code or DMA across billions of national & local websites!

LANG Online Audience• 3.9 million monthly unique visitors.• 17.7 million monthly page views.

Yahoo! Online Audience• 8.9 million monthly L.A. DMA uniques.*• 196.4 million monthly U.S. unique visitors.

Exchange Audience• Over 20 billion daily U.S. impressions.

LANG Mobile Audience• 13.6 million total monthly page views.

Yahoo! Mobile Audience• Over 93.9 million monthly uniques.

LANG iPad Audience• 1.1 million mobile page views.

Exchange Mobile/Tablet Inventory• 9.5 million monthly ad impressions.

Access to Targeted Email Database• Local, regional & national.• Customize your email marketing with

geographic, demographics and/or psychographic profiles.• Full reporting and analytics.

Sources: LANG: 2013 Omniture data (6 mo. avg., Apr-Sep); Yahoo!/ Total Internet – August 2013 comScore; *L.A. DMA uniques, adults 18+.Yahoo! Mobile - January 2013 comScore. LANG Mobile & iPad audience – August 2013 (WAP, Std., Apps.)

LANG Digital Audience

Awareness & Favorability

Demonstration of Intent

Purchase

Consideration

Opinion &

Digital Solutions For Any NeedAdTaxi Builds Custom Campaigns to Reach Target Audiences Across Multiple

Platforms Spanning the Digital Purchase Funnel.

Consumer Purchasing Funnel

TARGETED DISPLAY ADVERTISINGBehavioral Targeting - targeting the user’s online behaviorZip Code Indexing - target the optimized zip codesChannel Targeting - focus ad display at specific media sitesGeo-targeting - target ad display via geographic range

Digital Ad Network can help you reach audiences in any zip code or DMA across billions of national and local websites

SEARCH Target people in the buying cycle during their active searches

RE-TARGETINGBuild campaign frequency by targeting user who have visited your website

SOCIAL MEDIAUse Facebook and Twitter to enter into dialogue with consumers and message your brand

Increase Sales with a Range of Digital Products

BUNDLED PRODUCTS

Creative & Optimization: Dedicated campaign management team and custom creative development -

cohesive messaging and execution strategy

Data & Technology: Best in breed ad technology and data to locate consumers researching purchases in your category of business

Social Media: Audience engagement and monetization strategies

Search: In-House team delivering transparency and feed-driven, head-to-tail strategic search

Digital Display: DFM’s digital audience combined with Y! and exchange inventory – access the right audience wherever they are on the web

Extending Reach Across Multiple Platforms

AdTaxi and DFM Data Aggregated 1st party data and 3rd party data Campaign data from over 583M monthly ad impressions & thousands of campaigns

Yahoo! Audience Data Utilizing Yahoo! 1st party data-built Behavioral Target segments Official US-wide

Bluekai & Exelate & AlmondNet Data tied to purchase intent, past purchase, demographics, lifestyle, behavior & social Combines industry-leading 3rd party data with exclusive publisher-owned 1st party

consumer behavior

AppNexus Simple and efficient technology that enables scaling strategy, data collection, and

target audience reach Closes the loop on post click strategy by tracking & building a data pool for future use Access to the top 5 ad exchanges

Best in breed ad technology and data to locate consumersResearching your category of purchases

Data & Technology

LANG Premium Digital NetworkPremium advertising means that you have placement in a content driven environment giving you access to the most engaged and desired audience.

We offer a portfolio of premium digital products that will boost the impact of your campaign…

• Rich Media • Pre-Roll Video• Mobile• Email lists• Social Media Audience• Directories

Create synergy and increase the reach of your television campaign by featuring your 15-30 second TV spot throughout the LANG Online Network.

Audience engagement icons available including Facebook, Twitter, SMS, e-mail opt-in, 150+ icons to choose from)– Auto play with user-

initiated sound– Auto expand upon mouse

over

Interactive Streaming Video

Create synergy and increase the reach of your television campaign by repurposing your 15-30 second TV spot in key banner positions throughout the LANG Online Network.

These in-ad video units showcase your message in an interactive format.

Tracking and reporting capabilities plus audience engagement option (i.e. Facebook, Twitter, e-mail opt-in’s)

In-Ad Video Unit

Source: August 2013 comScore.

Unique visitors – 196.4 Million UV per month

Page Views – 32.9 Billion PV per month

Reach – 87.2% monthly reach of internet users in the U.S.!

Visits – 21.4 visits on average per person/month.

Reach

LANG’s Audience

Segmentation Engine

automatically delivers your message to your target audience segments wherever

they are on the internet.

*sites shown are examples

Audience Specific Targeting

Mobile and Tablet Display Advertising

Mobile Audience Source: August 2013 Omniture, Verve, and Spreed Wireless, DoApp. Yahoo! Audience Source: comScore January 2013.

AdTaxi combines DFM’s 148.7 million monthly page views, Yahoo!’s 2.3 billion and a virtually unlimited AdTaxi Mobile Network audience

to create the best mobile campaigns.

Reach your target audience while they’re on the move with AdTaxi’s robust mobile solutions.

Mobile

Source: comScore, January 2013.

Space shuttle Discovery lands at the Kennedy Space Center in Cape Canaveral, Fla., Wednesday, March 9, 2011. 

Place your message in front of Yahoo! mobile users on a variety of highly-rated and popular apps!

With an audience of over 93.9 million, Yahoo! boasts a reach of 70% of all mobile web users.

Targeting Options:– Gender: Male/Female

– Age Ranges: 13-17, 18-20, 21-24, 25-29, 30-34, 35-44, 45-49, 50-54, 55-64, 65+)

– Interest categories: Business; Computers/Tech; Entertainment; Finance; Health; Home/Family; Music; Shopping; Small Biz; Sports and Outdoors; Travel

Geo-Targeting– Nationwide– State– City

Target-by-Content Type– News– Sports– Business– Finance– Gaming– Food– Entertainment– Travel

Target-by-Device– iPhone – Android– Blackberry– Windows Mobile

Place your message on news & interest mobile sites, giving you the ability to target users geographically, by device or by interest.

AdTaxi Mobile & Tablet

Leverage our vast social media expertise to build your Facebook presence and grow your business.

Our Facebook “build-out” packages give you the flexibility and scalability to properly represent your business on Facebook.

Each package includes varying levels of the following elements:

BEFORE

AFTER

Facebook Timeline:creative design & build-outContent CurationTwitter IntegrationYouTube IntegrationFacebook Display Ad CampaignFacebook AcceleratorReporting and Analytics

Build Your Facebook Presence

Case Study DFM optimized a national auto dealer’s social

media infrastructure to guarantee the best fan acquisition.

By creating a road map that focuses directly on ROI, the client has generated over 109,000 new fans in the last three months.

Strategy/Management The DFM social media team and the client’s

team have direct partnership sharing best practices and content aggregation.

The DFM team meets weekly to discuss campaign performance metrics, promotions, creative, test results and optimization.

Fan Acquisition Strategy

Facebook & Twitter In-Feed Posts

Statistics as of 2/08/11. Numbers are based on post delivery reports (Data Dynamix) from the last 6 months of mailings done by Denver Post for customized solo e-mail customers.

AdTaxi can facilitate customized e-mail blasts to the database and target market of your choice.

You pick the target, and we will provide the database list, build the e-mail, and even provide full reporting and analysis of the open rates and click-throughs!

Target audience by demo, geo, psychographic parameters.

Tier 1 quality opt-in lists (Census, Postal, Auto, equifax and others)

Average 17% open rate and 1.75% CTR

Custom Solo E-Mail Blasts

Search Engine Marketing Pay-Per-Click– Fastest way to generate traffic– Exposure in sponsored links– Precision targeting – A/B Testing

Search Engine Optimization (Off-site)– Unlimited traffic– High Google ranking– Long-term results – Listed hundreds of search engine

results pages – Builds web site equity– Local Map Optimization (Google Places)

Web Development (On-site optimization)– Custom web site design– On-site optimization– Analyze web site for optimal conversion– Provide content and user-friendly experience

AdTaxi offers 3 search solution products guaranteed to drive results for your business.

Search Solutions

User interacts with your Brand via digital ad campaign: Search, Display, Email and

Social Media

Targeted display ads will drive users back to your website for

purchase.

Ad Taxi captures consumer behavior,

noting how the customer interacted

with your brand.

Ad Taxi serves targeted display ads back to the user on another site, featuring the same product or area of interest the consumer

was viewing earlier.

In addition, AdTaxi uses re-targeting data to define and target “Shop-A-Like” groups!

Highly Targeted Digital Ad Campaign

Re-engage with customers who started the Financing process, but didn’t finishTarget customers based on products they searched forRe-engage with customers interested in high-margin products

Increase retention

by targeting “Shop-A-

Likes”

Retarget Users Based on Site Engagement

Custom reporting is available upon request with a 48-hour turnaround time.

DASHBOARD 101:With our partner, ClickFuel, AdTaxi offers a campaign performance dashboard which enables advertisers to track the effectiveness of their marketing spend in one central place.

Daily Updates: DISPLAY – AptYahoo, AdTaxi Exchange SEM - Google AdWords SOCIAL – Facebook TRAFFIC – Google Analytics Weekly Updates:Spreadsheet manuallyuploaded to Dashboard everyMondayMOBILECALL TRACKINGEMAIL

Reporting & Analytics

http://medianews.clickfuel.com/ Username = demo; Password = demo

You’re in Good Company…

Brand Association:

• Digital First Media is the #2 local publisher-owned digital and print media company in the US

• We serve national and local clients from over 75 sales offices and employ over 1100 professional media consultants

• DFM manages over 1,000 multimedia campaigns monthly

Talk to one of our consultants and find out what we can do for you!