AKB² Small Business Marketing 202 brought to you by The University of Purple Cow Faculty of Entrepreneurial Studies
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AKB² Small Business Marketing 202
brought to you by
The University of Purple CowFaculty of Entrepreneurial Studies
A bit What can AKB² Do For You
Corporate Identity & Branding Website content
Social Media Event Marketing
A bit Today’s Focus
Social Media for Small Businesses101
WHY SHOULD I CARE???The stats don’t lie. Here’s the trend:
More than 800 million active Facebook users
Approx. 62% of Canadian use at least 1 social network
86% of Canadians with a Social Media profile use Facebook
Approx. 40% access via mobile devices
(Source: Ipsos Online Panel, fielded in April 2011)
………if you still don’t believe
C has grown exponentially - less than 1% in 2009 10% in 2010
19% in 2011
LinkedIn use has doubled
6% of socially networked Canadians in 2009, to 14% in 2011.
Source: Ipsos Online Panel, fielded in April 2011
The demographics……….
3 important reasons to leverage Social Media….……
1. Connect and engage with prospects and clients
2. Become visible (consistency on the cheap)
3. self-promotion (not hard sell, I said)
A Quick HOW TO on
Strategically craft your profile (include your keywords, products, services etc). Complete all areas & add
photo)
Give & Ask for recommendations
Build your industry network –search LinkedIn directories & networks. Check out who is in your
network
Be active – update status, ask & answer questions
A Quick HOW TO on
Launch & lead a group – any topic that interests you Link to Twitter account (if you have one)
Repurpose content from other Social Media channel (e.g blogs)
Spy on the competition – R&D what works for them
Invest 10 mins a day
A Quick HOW TO
R&D – look at FB pages of complementary businesses, competitors and big brands
you admire
Gather info – how often is the page posting, what times, what are they
posting, what’s getting the most interaction, what’s working for them
A Quick HOW TO
What tabs do they have?(e.g specials, contests, photo gallery)
How does the Welcome Tab showcase the business?
Also check out what isn’t working?
A Quick HOW TO
What’s the goal?
Connect, Engage & Self-promote(Note: Don’t preach/don’t sell)
A Quick HOW TO What to post?
First rule of thumb:
Post content you would want to read or share
Example:
Industry News – Hot Topics Company News – new partners, an award etc
Upcoming events Photos Videos Blog posts
Inspirational Quotes Company Specials & Deals
A Quick HOW TO
Some unwritten rules to your FB updates:
1. Post everyday including weekendsB2B engagement consistently higher during the day – some say
Wednesdays at 3:00 p.m B2C engagement consistently higher c
Sundays noticeably higher than Saturdays for B2C
A Quick HOW TO
Some unwritten rules to your FB updates:
2. Focus on engagementAsk questions, post helpful tips, link to useful articles, include fun
trivia facts that your audience will Like and ShareGoal: To connect and get a response from your audience
A Quick HOW TO
Some unwritten rules to your FB updates:
3. Have a Call to ActionAsk people to do something – Click on the Like or Comment or
check out your video or go to your website.
A Quick HOW TO
Some unwritten rules to your FB updates:
4. Don’t oversell or undersellNote to self: Not a sales pitch forum
Do highlight a service, a special, a deal and event from time to time
A Quick HOW TO
Some unwritten rules to your FB updates:
5. Make it Fun!!Don’t forget – it’s a social community. Think of
ways to entertain your audience.
&
Next presentationTime’s Up!!
If after this….. Social Media
Still instills FEARThreatens to hog your time
and you are stillClueless
Walk away. Let AKB² Small Business Marketing take it off your
To Do List!!
Follow us, Like us, Visit us :
www.akbsmallbusinessmarketing.com
Thank You!!
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