-
8/13/2019 BMW_S3_F08
1/27
Sun He/SeanBlake Hunter
Huang Xiaolu/Heloise
Chen Haoyue/Cindy
-
8/13/2019 BMW_S3_F08
2/27
BMW (Bayerische Motoren Werke AG) wasstarted in 1916
World War I
Gustav Otto, Karl Rapp, Franz Josef Popp,
Camillo Castiglioni
-
8/13/2019 BMW_S3_F08
3/27
1923 First
Motorcycle (R32)
1927 first automobile
invented by Max Friz
Gotthilf Durrwachter
(BMW 3/15)
-
8/13/2019 BMW_S3_F08
4/27
World War II
1959 expanded factory
1973 expansion to Rosslyn, South Africa
1980 first motorcycle with anti-lock brakes
-
8/13/2019 BMW_S3_F08
5/27
1999-2007 New Factories are built inRussia, China, Austria, Egypt, and India
2000 Purchased Rover Group
-
8/13/2019 BMW_S3_F08
6/27
Three Pillars of the world
Japanese Automotive
European AutomotiveAmerica Automotive
-
8/13/2019 BMW_S3_F08
7/27
Japanese Automotive Industry:
high-performance fuel-efficient cars
the leader in the current market
sales increasing every year
-
8/13/2019 BMW_S3_F08
8/27
European Automotive Industry:
Charming and Attractive
Outstanding quality
Leading technological strength
Real sense of security
-
8/13/2019 BMW_S3_F08
9/27
American Automotive Industry:
Need a lot of fuel
The natural and unrestrained style
Scientific and technological
-
8/13/2019 BMW_S3_F08
10/27
Paris Motor Show:Started at Dec.11, 1894
Intuitive way shows the future trend
High-TechSatellite position systems
Electronic information technology
Comfort & Convenience
Fuel-efficiencySuch as BMWs MINI Series
MINI Series
-
8/13/2019 BMW_S3_F08
11/27
High oil price
Energy-saving
Product mix adjustment
-
8/13/2019 BMW_S3_F08
12/27
-
8/13/2019 BMW_S3_F08
13/27
Consumer-hungry policy
High-quality
Production capacity
-
8/13/2019 BMW_S3_F08
14/27
Overseas Subsidiary:
Cannot make sure the high-qualityimage of BMWs brand
Affect the local manufacture
-
8/13/2019 BMW_S3_F08
15/27
Established in 1908
2ndlargest Automotive Corporation
Total Revenue- 181.122 Billion (2007)
-
8/13/2019 BMW_S3_F08
16/27
Largest Automotive Corporation
Japan Based Corporation Started in 1936 byKiichiro Toyoda
Total Revenues 202.86 billion (2007)
-
8/13/2019 BMW_S3_F08
17/27
5thlargest automotive corporation
Japan Based
Total Revenues 119.801 billion (2007)
-
8/13/2019 BMW_S3_F08
18/27
Daimler Benz AG, Daimler Chrysler AG
Merged with Chrysler
99.399 billion euro
Largest German Competitor
-
8/13/2019 BMW_S3_F08
19/27
Long history & brand image
High-end products
Abundant capital and technology
Clear and positive direction
-
8/13/2019 BMW_S3_F08
20/27
Weakness in localization strategy
High price
Markets in developing countries
Brand appearance
-
8/13/2019 BMW_S3_F08
21/27
Developing countries markets
Non-oil-use products
Online services
-
8/13/2019 BMW_S3_F08
22/27
Threats from competitors
Lack of oil
Increasing number of traffic accidents
Fake BMW
Fake BMW
-
8/13/2019 BMW_S3_F08
23/27
Rebuilding Brand Image in the one or twocountry
Join more public benefit activities
Attention more Charities
Hold a training for drivers Old men/women
Somebody want to conversance BMW
Potential consumer
-
8/13/2019 BMW_S3_F08
24/27
Build a art of park in the big city of world
Let people real know what isBMW
Build a brand image ineveryones mind
The best drumbeating
The company culture will bestep up a new era
NIKE Park
-
8/13/2019 BMW_S3_F08
25/27
Produce different style cars Sports style cars
Business style cars
Family style cars
Reduce unnecessary digital
equipment.Decrease accident
Retro drive
-
8/13/2019 BMW_S3_F08
26/27
Focus on local market segments
Build more factories of component
Emphasis on government and media relations
Employ the best marketing manager
Find a good broker
Doing good job of market research before newproduct entry different markets
-
8/13/2019 BMW_S3_F08
27/27