BMW X5 (G05) DESIGN CANBERRA WRAP DESIGN. DAVID ...

DAVID MENNIE - U3177950 1 IDENTITY SYSTEMS - 8601

M IS FOR . BMW X5 (G05) DESIGN CANBERRA WRAP DESIGN. DAVID MENNIE - U3179950


WRAP DESIGN.CONTENTS.

3. DESIGN BRIEF Designclarificationandoverview

4. RESEARCH BMWandmodernistarchitecture

5. DESIGN INSPIRATION BMWartcarsandracecars

6. WRAP INNOVATION Conceptgenerationofdesigns

8. WRAP DEVELOPMENT Finaldesignmock-ups

9. ‘M IS FOR ______.’ Finalproductionmock-up

10. DESIGN RATIONALE Creativedevelopment

13. ADOBE ILLUSTRATOR A3stylesheetwithcolours

14. REFERENCES Sources

15. SECONDARY IMAGES


CreateanexteriorDesignfortheBMWX5thatencompassesthebrandsvaluesofBMWoverlayedwiththethemeofmodernistarchitecture.

ThestudentwhomostaccuratelymeetsthebriefwillhavetheirdesignappliedtotheBMWX5tocreateamovingpieceofartfortheDesignCanberraFestival.

Allstudentsareinvitedtodisplaytheirdesignsinourshowroomatthelaunchoftheall-newBMWX5onthe10thofNovember


DESIGN BRIEF.DESIGN CANBERRA.


RESEARCH.BMW AND MODERNIST ARCHITECTURE.

Modernistarchitecturewasaprominentstyleusedwhendesigningstructuresandproductsinthe20thcentury.Basedaroundananalyticalapproachtothefunctionofthebuilding,sensibleuseofmaterials,openplandesign,largewindowsandoverallgeometricformwithuseofrectangularorcubistshapestocreatefluidlinesasadditionaldetailinfurtherdesigndevelopment.

MuchoftheuseofmodernistthemesanddesigncuesinarchitecturecamefromtheBauhaus,thefamousGermanarchitectureanddesignschool.PerviousBMWmodelswerebasedonthisBauhaus-InspireddesignlanguagefirststartedbyPaulBracqandfurtherdevelopedbyWilhelmHofmeister.MuchofthisdesignidealshapedBMW’sdesignhistory,althoughtherewasresistancetochangethroughoutthecompany’slifespan.

Largerearsetpassengercabinsfeaturinglargewindowswithlittleblockingfrompillars,theKidneygrills,theHofmeisterkinkandthecharacteristiccreaselinerunningdowntheflanksofthecararejustsomeofthisdesignlanguageusedinBMWcarstoday,includingthenewBMWX5(G05).Forthewrapdesignitisimportanttohighlightthesedesignfeaturesbutalsoshowcasethecarandbrandaswell.


DESIGN INSPIRATION.BMW ART CARS AND RACECARS.MuchofthedesigninspirationforthewrapcamefromBMW’sartcarsandfamousracinglivery’s.Sincethefirstcreationin1975byAlexanderCalder,19internationalartistshavecreatedBMWArtCars.Designedonracecarsandroadcarsalike,thesedesignspushedthelimitofvehicleliveriesofthetimeandhelpedtodisplaytheuniqueaestheticqualitiesofthecars,butalsotheuniqueartstylesofthedesigners.

1.Calder’s3.0CSLwasastronginspirationforthewrapdesign,dueitsuseofthethreesimplecolourswiththeadditionofsimpleshapes.Theoveralldesignaddedtotheillusionofmovementevenwhenthecarwassittingstill.

2.Lichtenstein’sGroup5320iwasanotherinspirationpieceusedinthewrapdesigns.TheuseofdotsandlinesofvaryingcolourhelptoshowcasetheharmoniouscombinationoftheaerodynamicbodyworkandtheaestheticsofLichtenstein’sart.

3.BMWMotorsportliverydesignswerealsoakeydesigncuewhengeneratingconceptsforthisproject.ClassicMdivisioncolourschemeswerechosenduetotheirsimplistic,clean,andrefinedcharacteristic.Carssuchasthe3.0CSLandtheZ4GTLMwereusedasinspirationforcreatingnewdesignsforthewrap.

1. 2. 3.


WRAP DESIGN.CONCEPT GENERATION.

DesigningbeganbysketchingoutdifferentvariationsofideasalongasideviewoftheX5body.

Theseweredonetogainanunderstandingofproportion,shape,form,andwhatpaththewrapshouldtakearoundthebody.T

akinginspirationfromthegeometricstylesofmodernistarchitectureresultedinalargeamountofvariations.

Teamingthesewithalargenumberofflowingsingularlineshelpstocreatemanyuniquedesignvariables.


WRAP DESIGN.REFINED CONCEPTS.

Designswerethenrefinedfurtherbyincludingfrontandrearviewsintothedesigns.

ThesedesignstookmoreinspirationfromBMW’shistoryofmotorsport,andhelpedtohighlightthedesignlanguageofBMWaswellasshowcasetheexteriorarchitectureoftheX5.

Thedesignsfeaturingthegeneratingdotsandthesimplisticstripedesignwerechosenandcombinedtocreateafinalversion.


WRAP DESIGN.FINAL CONCEPTS.

ThefinaldesignswerechosenandprintedonafullcolourprintoutoftheX5body.

Thishelpedtoseehowcoloursmatched,shapesandproportionsworkedandhowsmalldesignpiecesonthewrapwouldbefinalisedbeforebeingproduced.

Alldesignskeptthesamebaseforms,butaddeddifferenteffectstotheoverallwrapdesign.


WRAP DESIGN.FINAL MOCK-UP AND RATIONALE

‘Misfor_____’isthetitleofthiswrapdesign.TheideabeingthatthedesignofthenewBMWX5canbebasedaroundsomanysignificantnotionsandphrasesthatoneissimplynotenoughtoencompassthedesignstruemeaning.Instead,sixcore‘M’wordsandphraseshelptounderstandthedeepernotionsbehindthedesign.


FINAL DESIGN.DESIGN RATIONALE.


M IS FOR MEGA -ThenewX5isamegacarforBMW,notjustintheamountofresearchanddevelopmentinvolvedintheG05chassis,butthroughtheprominentuseoftechnology,anditismegainitsnewdesigncomparedtotheperviousX5models.Featuressuchaslargerfrontintakes,largerkidneygrills,sideairducts,longerbonnetandbiggerwheelarches,helptoemphasisethemuscularlookofthenewcar.Thewrapdesignhelpstodrawattentiontothisthroughitslargeandlongflowingshapes.Thevariationofthicknessacrossthebonnet,downtotheflanksofthecarandalongtotherearbumperhelpstodrawattentiontothesmalldetails;aswellastheprominentmegafeaturesofthecar

M IS FOR MOVEMENT -TheDesignofBMWcarshasalwaysbeenbasedaroundhowitsproportionsrevealitsdynamicmovementpotential.ThenewX5G05isnodifferent,withitslongwheel,setbackpassengercompartment,redefinedsidecreaseline,andstrikingHofmeisterkink.BMWcarshavealwayshadanunderlyingdynamicforwardenergyandthewrapdesignhelpstoemulatethis.Thedesignbeginsfromtheveryfrontofthecarandtravelsdowntheflanks,drawingattentiontothenewredefinedsidecreaseandthroughtotheBMWlogoattherear.Thedesigntransitioningfromsmalldotstothethicklineshelpstocreatethenotionofthecarstreamingawayatgreatspeed,evenwhenitisstandingstill.

DAVID MENNIE - U3177950 11 IDENTITY SYSTEMS - 8601 DAVID MENNIE - U3177950 11 IDENTITY SYSTEMS - 8601


M IS FOR MODERNIST - ThenewmodernistdesignoftheG05takesitbeyonditsperviousX5counterparts.LikesomeofthemodernistarchitectureexamplestheX5usesgeometricshapesandlinesjoinedbysmoothcurvesandtransitions.Similartomostmodernistarchitecturaldesigns;thesmalldetailsprovidemostjoywhenviewingthefinishedproduct.RedesignedheadlampsandtaillampsareamongstsomeofthesenewanduniqueBMWdevelopments.Thewrapusesthisthemeofmodernistinitsusageofgeometriclinesalongcertainareasofthecarsuchasthesidecreasethroughthereardoorsectionsandaroundtotherearbutalsousescirclestochangetheflowofthewrapandprovideanotionofwholeness,andhelpstogiveauniquelookamongsttheangulardesignofsomesectionsofthewrap.

M IS FOR MY CONNECTED DRIVE - BMWcarshavedevelopedovertheyearstofeaturenotjustadvancedtechnologybutalsohavebeendevelopedtoperfectlyintegrateintooutlifestyles.Thisideaof‘MyConnectedDrive’istheoneofthenewwaysBMWischangingthewaycarsareused.Thenotionofconnecteddriveisdisplayedinhowthecirculardotsonthewrapgeneratefromasinglepoint,emulatinghowawirelessnetworksymbollooks.Thedotsthemselvesgrowinsizeandproximityastheymoveawayfromthecarbeforefadingbackintosingularlines,whichhelpstoprojecttheideathatgreaterandstrongerdevelopmentliesahead.



M IS FOR MACHINE - ‘TheUltimateDrivingMachine’hasbeenusedbyBMWtodescribeitscarsfordecades.Thecampaignbeganintheearly1970’sandhassincebecomesynonymouswiththebrandacrosstheglobe.Thisalongwithothersloganssuchas“SheerDrivingPleasure”helpedBMWputalargeemphasisonthespiritofcreatingemotion,joy,andpassionwiththeuseofitsproducts.Muchofthiscomesfromtheunderbodyengineeringofthecarwhichblendsfluidlywiththedesignofthecar.Thewrapdesigndisplaysthisnotionthroughappearingto‘generate’fromwithinthebodyoftheX5,fromthefrontintakes,tothesideventsandfromthewheelarchesaswell.ThedesignalsohelpstofurtherthestronglinktotheBMWvisionwhenitcomestocars;beingthecreationofaesthetic,andvisionarydesignsteamedwithefficientdynamicsacrosstheBMWrange.

M IS FOR MOTORSPORT - MotorsporthaslongbeenapartofBMWhistory,beginningin1929withtheAlpineRallyandtheBMW3/15winningtherace.FromheretheMDivisionhasspawnedmanyincredibleracecarsandroadcars.SoitonlyfeelsappropriatethatthewrapdesignfeaturestheMcolours.WhiletheX5usedforthewrapdesignwillnotbetheX5M,thecardoesstillfeaturetheMperformancepackagewithincludesaddedtrimsandfeatures.MuchoftheshapingandplacementofthedesignwasinspiredbysomeofthemostfamousBMWracecarssuchastheZ4GTLM,M4DTMandthe3.0CSL.


M IS FOR __________.BMW X5 (G05) DESIGN CANBERRA WRAP DESIGN.

DAVID MENNIE - U3179950

RGB 209 / 0 / 42CMYK 0 / 100 / 100 / 0HEX D1002APANTONE 186 C

RGB 27 / 51 / 96CMYK 100 / 60 / 11 / 53HEX 1B3360PANTONE 654 C

RGB 107 / 150 / 201CMYK 70 / 35 / 0 / 0HEX 6B96C9PANTONE 279 C


REFERENCES.

Architecture.com.(2017).Modernism:anarchitecturalstyleguide.[online]Availableat:https://www.architecture.com/knowledge-and-resources/knowledge-landing-page/modernism[Accessed1Oct.2018].

Study.com.(2016).ModernisminArchitecture:Definition&History|Study.com.[online]Availableat:https://study.com/academy/lesson/modernism-in-architecture-definition-history.html[Accessed16Sep.2018].

Bayley,S.(2012).BMW’sinfluenceincardesign.[online]CARMagazine.Availableat:https://www.carmagazine.co.uk/features/opinion/stephen-bayley/bmws-influence-in-car-design-by-stephen-bayley/[Accessed25Sep.2018].

Papeman,P.(2018).BMWArtCars.[online]Bmwartcarcollection.com.Availableat:https://www.bmwartcarcollection.com/category/bmw-art-cars/[Accessed27Sep.2018].

Bmwstyle.tv.(2017).TheUltimateDrivingCampaign.[online]Availableat:http://www.bmwstyle.tv/the-ultimate-driving-campaign/[Accessed30Sep.2018].

TheUrbanDeveloper.(2017).9IconicExamplesofModernistArchitecture.[online]Availableat:https://theurbandeveloper.com/articles/9-iconic-examples-of-modernist-architecture[Accessed2Oct.2018].

07dyna.blogspot.com.(2015).BMWZ4GTLM.[online]Availableat:https://07dyna.blogspot.com/2015/06/bmw-z4-gtlm.html[Accessed1Oct.2018].



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