Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 1 BMW BMW BMW BMW ConnectedDrive ConnectedDrive ConnectedDrive ConnectedDrive. . . Achieve In Achieve In Achieve In Achieve In- - -Vehicle Content Integration with Smart Vehicle Content Integration with Smart Vehicle Content Integration with Smart Vehicle Content Integration with Smart Systems Systems Systems Systems. . . Freude am Fahren Freude am Fahren Freude am Fahren Freude am Fahren Telematics Telematics Telematics Telematics Update Update Update Update Munich Munich Munich Munich November 2010 November 2010 November 2010 November 2010
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Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 1
BMW BMW BMW BMW ConnectedDriveConnectedDriveConnectedDriveConnectedDrive....
Achieve InAchieve InAchieve InAchieve In----Vehicle Content Integration with Smart Vehicle Content Integration with Smart Vehicle Content Integration with Smart Vehicle Content Integration with Smart
SystemsSystemsSystemsSystems....
Freude am FahrenFreude am FahrenFreude am FahrenFreude am Fahren
LifecyclesLifecyclesLifecyclesLifecycles ofofofof thethethethe outside outside outside outside worldworldworldworld andandandand thethethethe in in in in carcarcarcar worldworldworldworld do not do not do not do not matchmatchmatchmatch....
New New New New featuresfeaturesfeaturesfeatures everyeveryeveryevery monthmonthmonthmonth
New New New New featuresfeaturesfeaturesfeatures everyeveryeveryevery 1111----3 3 3 3 yearsyearsyearsyears
Features Features Features Features ofofofof thethethethe outside outside outside outside worldworldworldworld areareareare technicallytechnicallytechnicallytechnically locatedlocatedlocatedlocated outside.outside.outside.outside.
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
MINI MINI MINI MINI ConnectedConnectedConnectedConnected. Move . Move . Move . Move totototo thethethethe CE CE CE CE devicedevicedevicedevice, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin
thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 9
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
MINI MINI MINI MINI ConnectedConnectedConnectedConnected. Move . Move . Move . Move totototo thethethethe CE CE CE CE devicedevicedevicedevice, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin
thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 10
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
MINI MINI MINI MINI ConnectedConnectedConnectedConnected. Move . Move . Move . Move totototo thethethethe CE CE CE CE devicedevicedevicedevice, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. Do BMW Online. Do BMW Online. Do BMW Online. Do itititit in in in in thethethethe cloudcloudcloudcloud, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 12
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. Do BMW Online. Do BMW Online. Do BMW Online. Do itititit in in in in thethethethe cloudcloudcloudcloud, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 13
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. Do BMW Online. Do BMW Online. Do BMW Online. Do itititit in in in in thethethethe cloudcloudcloudcloud, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 14
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. Do BMW Online. Do BMW Online. Do BMW Online. Do itititit in in in in thethethethe cloudcloudcloudcloud, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 15
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. Do BMW Online. Do BMW Online. Do BMW Online. Do itititit in in in in thethethethe cloudcloudcloudcloud, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....