BMUET(TE) - London Fashion Week

BMUET(TE)

BMUET(TE) is the ready-to-wear label with rebellious and sophisticated aesthetic. It strives to advance a

reinterpretation of classic and luxury with deconstruction-touch. Embracing an eye of punk inspiration and

imaginary story, The label brings a quality of elegant rawness to the style. it appears in dramatic silhouettes,

voluminous dress, tailoring uniform look with twist, androgynous jacket with meticulous cuts, structural shirts.

The duo designers Byungmun Seo and Jina Um first met whilst working as designer in Seoul and they moved to

London to broaden their boundary together. Individually, Byungmun Seo completed his Master at London College

of Fashion and Jina Um pursued new research in fashion design and collaboration with various artists in London.

And they share the experience and idea acquiring new inspiration from experimental process of research and fine

art, hi-tech trend during their stay in London. Both want to develop their inspiration and decide to launch

BMUET(TE) in 2017 and The duo takes on an endeavor to mirror the sprit of their label and design aesthetic. They

challenge to current global fashion market and expands BMUET(TE) to new and interesting areas with the

distinctive style.

10. 2021 SEOUL FASHION WEEK 22 S/S DIGITAL RUNWAY SHOW

09. 2021 LONDON FASHION WEEK 22 S/S DIGITAL RUNWAY SHOW

03. 2021 Seoul Fashion Week Digital Runway Show

02. 2021 LONDON FASHION WEEK Digital Runway Show

10. 2020 Seoul Fashion Week Digital Runway Show

09. 2019 SS20 BMUET(TE) Paris Fashion Week Runway Show

01. 2018 AW18 BMUET(TE) PITTI UOMO 93 Runway Show

06. 2017 International Wool Mark Prize Asian region Nomination

01. 2017 AW17 BMUET(TE) PITTI UOMO 91 Runway Show in Florence, Italy

11. 2016 ‘10 Asian designers to watch’ awarded ( Organized by Hong Kong Design Center )

10. 2016 Launched label ‘BMUET(TE)’

10. 2015 ‘WHO IS ON NEXT’ Designer selected by VOGUE ITALY

2022 AUTUMN WINTER

“BOURGEOIS GESTURE”

Identifies the concept of the bourgeois attitude and gesture.

As a characteristic of the middle class that embodies their desire to rise in social status and progressive ideology in 19th century

europe, Bourgeois bring the upper-class's culture and aesthetic eyes to lower social strata.

It paved the way for styles that captured the desire for the intelligent, the sophisticated and self-confessed but infused it with a

decorative spirit that made it chic.

bourgeois embodies the impact of heritage code with luxurious touch and classic silhouettes that certainly cater to the contemporary

look and we express bourgeois gesture to reflect their rebellious aesthetic.

2022 SPRING SUMMER

“SURPLUS REALITY”

Instead of stepping into a familiar reality, we take one step further into new

experience that can never be created, boring and routine

Irrespective of the race, social standing and pre-conceived idea, we just

convey the subjective narrative from the surplus reality

PRESS COVERAGE

https://madame.lefigaro.fr/defiles/bmuette/printemps-ete-2022/pret-a-porter-0/198182

https://nowfashion.com/bmuet-te-ready-to-wear-spring-summer-2022-london-30637

https://www.wonderlandmagazine.com/2021/10/20/bmuette-sfw/

CELEBRITIES IN BMUET(TE)

Justin Biber

Usher

Nayoung Kim, Top Celebrity

Eun Bi Kwon, K-Pop Idol

Tae Yeon, K-Pop Idol

Kai from EXO, K-Pop Idol

Ji Hyun Han, Actress

Bobby from iKON, K-Pop Idol Juheon from MONSTA X, K-Pop Idol

Jong Seo Jeon, Actress

Hyeon Hee Hong, Comedian

Yeri Han, Actress Youngji Her, K-Pop Idol

Seul Gi, K-Pop Idol Seunga Yoon, Actress

Dalki Sim, ActressSia Jung, Actress

PROJECTS

Hyundai Presents: Re:Style 2021 Designing for Hyundai Motor

https://youtu.be/5Cqlt9DQP4E

Here at Hyundai, we’re committed to

building a cleaner and more

sustainable world, and plan to

become carbon neutral by 2045. We

know that the steps we take today will

determine how we live in the future and

so we’re committed to rethinking how

we design and produce our products

for future generations.

Designing for the future requires

diverse thinking and collaboration. This

is why we have launched a Re:Style

collection for the third time. In a world

where fast fashion has taken over,

Re:Style encourages designers to

upcycle discarded materials from the

car manufacturing process into

sustainable fashion pieces.

RE;CODE 2017Designing for RE;CODE

RE;CODE helps conscious life with

clothes that fulfill environmental and

social responsibilities.

Using upcycling industrial wastes and

sustainable materials

https://www.kolonmall.com/RECODE/

▶17AW PITTI UOMO 91 Runway Show

contact

Social MediaAddress: 23, 2Da-gil, Sowol-ro, Yongsan-gu

Seoul, South Korea 04403

Phone: +82(0)2 2231 0599

Email: [email protected]

Web: www.bmuette.com

www.facebook.com/bmuette

www.instagram.com/bmuette