BML303 - Final Project - Learning for Life

Learning for Life Educational Retreat for Seniors

Learning for Life Project Team

Introductions Joseph Brandt John Spannknebel Barbara Waala Kelly Zeman

WLC Mission Statement

Wisconsin Lutheran College, affiliated with the Wisconsin Evangelical Lutheran Synod (WELS), is a Lutheran liberal arts college for Christian men and women. The college is committed to providing quality teaching, scholarship, and service that are rooted in Holy Scripture; promoting the spiritual growth of students, faculty, and staff; and preparing students for lives of Christian leadership.

Proposal

Wisconsin Lutheran College to provide Learning for Life program, highlighting Christian education, improving the quality of life for seniors: Spiritually Psychologically Socially Intellectually

Program Overview

A variety of courses offered from current technology to ancient history

Course instruction will be supplemented by daily travel to support learning

Evening activities will be planned for recreational enjoyment

Lodging will be provided on site at WLC

Marketing

Age 60 years and better

Gender Male & Female

Residency Wisconsin Residents

Income $36,000 plus

Occupation Retired

Education Level All

Promotion

Advertisement in synodical church mailingsChurch bulletin inserts and announcementsRetirement community promotions and

postingsSenior citizen networkingTargeted newspaper advertisementLocal senior publications

Gross Revenue

Year 1 Year 2 Year 3 Year 4 Year 50

20000

40000

60000

80000

100000

120000

Correlation to Prospective Enrollment

Industry Research

1990 20000

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Academic Achievement for Population 25+

Total Population Age 25+Less than 9th gradeSome high school, no diplomaHigh school graduate*Some college, no degreeAssociate degreeBachelor's degreeGraduate or professional degree

Industry Research

Currently, one program offered50 Programs offered nationwideUnique Opportunity for WLCCompetition

Direct Senior Summer School’s Education Vacation

Indirect Community College On-line Learning

Current Programs

Senior Summer School – “Education Vacation”

The Osher Lifelong Learning InstituteUniversity of Minnesota

Senior Citizen Education Program (SCEP)Elderhostel, Inc.

Road Scholar

Barriers to Market Entry

Labor CostsMarketing CostsCapital Costs

Plan to Overcome Barriers

Advance Tuition PaymentResearch Grant OpportunitiesFederal GrantsPrivate Loans/Grants

Challenges Identified

Enrollment ForecastingAdvertising NeedsPersonnel CostCapital Costs

Solutions

Enrollment Forecasting Focus Group Random Digit Dialing

Advertising Adjusted circulation Venues Methods Marketing Plan

Solutions (continued)

Personnel Cost Advertising Liaison Admission services Financial coaching Class Instruction Ancillary activities support

Capital Cost

Benefits to WLC

Christian Impact on Target PopulationIncreased Summer RevenueExposure to potential financial contributorsPotential Endowments

Action Plan

Survey of Age Group in specific Geographical Area

Collaborate with target population in focus group meetings

Course Identification / Needs analysisEngagement of Academic Leadership to

create Curriculum

Psalm 32:8

I will instruct you and teach you in the way you should go; I will counsel you and watch over you.