This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1.
2.
Billing and Collection programs are a cost effective solution
designed to maximize cash flow by reducing delinquencies, provide
superior customer service, and free you up to focus on other areas
to grow your business.
3.
Our philosophy is simple. "If you dont get paid, neither do
we." Our fees are based on a % of net collections. At Blair
Marketing Group we view our relationship with our clients as a
business partnership. You are in the newspaper business and we are
in the business of ensuring that you get the maximum reimbursement
allowed for services rendered
4. 5.
Jupiter Research reports effective email marketing campaigns
can produce nine times the revenues and 18 times the profits of
broadcast mailings.
The best news is that the majority of people who receive
permission-based e-mails open, on average, 78% of them.
The average click-to-purchase rate has increased nearly 30%
since 2004 and the average orders-per-email-delivered rate has
increased more than 18% since last year.
We will customize an email campaign that is right for your
company by demography, age, annual income, etc. We will create a
landing page along with your companys logo. We provide reports at
the end of each campaign, which will specify emails sent, click
thru, open rate, etc.
6. 7.
It's an effectiveway to give customers information about your
business while putting your contact information in the customer's
phone for future reference.
86% of the US owns a mobile phone
265 mm mobile phones users
240+mm text enabled handsets
65 mm text & web enabled phones
Over 50% of the 262 million U.S. mobile phone subscribers have
Mobile Internet access and 75% have text messaging
capabilitiesInsight Express, September 2007
There were over 28 billion text-messages sent in June 2007
almost 1 billion per day! CTIA Wireless Association
Daily usage of text-messaging and mobile browsing is growing
fastest among 25-54 year olds Insight Express, September 2007
8.
SMS/ Text Messaging :- We have 25 million opt-in cell phones
with demographic selections
Tap into the most cutting edge marketing channel available
today!
We offer a full opt-in network of cell phone users that can be
reached throughSMS/Text Messaging . Target your prospect by area
code or overlay your file with demographic selections. The opt-in
cell phone users that appear on theSMS/Text Messaginglists have
expressed interest in receiving special incentives and discounts
sent directly to their cell phones. Each prospect has opted in to
previous offers and rewards networks, expressly allowing third
party advertisements.
9. 10.
Direct mail productsmake it easy to customize a targeteddirect
mailprogram for your business. Our full service package can be
paired with a new mover list or one of our highly targeted
residential lists.By utilizing ourmailing serviceyou can create a
completely hands-offdirect mail campaignat the lowest possible
cost. From conception to strategy, our expert consultants will be
with you every step of the way to ensure you achieve your
objectives.
Market Opportunities
Every $1 spent on direct mail advertising brings in an average
of $11 in sales more than twice the return generated with any other
medium.
We design and print 4 x 6, 5.5 x 8.5 or 6 x 11 postcards,
letters or brochures; up to fourcolors.
11. 12.
Choose from over 135 million households nationwide to make up
your perfect consumer and residential mailing list. Pick your
mailing list by location and multiple criteria to reach your best
prospects and generate the greatest response. When you
buyresidential listsand consumer sales leads, you can generate
sales leads for direct marketing to residential consumers. With the
help of our consumer mailing list specialists, you can findconsumer
listsandresidential liststhat target your ideal market of consumers
Select Options
Household Income
Contact Age Group
Homeowner/Renter
Estimated Home Value or Income
Marital Status
Length of Residence
Household Age
Number of Persons/Adults/Children in Household
Household Credit Card Info
Mail Responsiveness Info
Maximize your direct mail and telemarketing effortswith a
qualitybusiness listfrom the industry's largest B2B list database.
OurBusiness ListDatabase contains almost every US company, from
small businesses to corporate giants. We provide direct marketing
executives with the highest qualitybusiness mailing listsin the
industry. Our direct marketing consultants can help you find the
right buyers in any niche market, or capture highly qualified sales
leads to generate prospects for your sales force, with targeted
selects including:
Phone Number
Employee Size
Sales Volume
Year Business Started
Key Contacts
Owners / Presidents/ CEO
Sales Volume
Woman Owned
Ethnic Owned
Franchise or Headquarters
13.
New Movers are proven to beat anything on the market:
We produce an average of20% morerecords why:
We have the most contracts with the RBOCs and LECs:
- R egionalB ellO peratingC ompanies
- L ocalE xchangeC arriers
We are a direct Vendor of New Mover records from the issuing
telcos.
Additional Information:
Our New movers are (V)coded for accuracy:
V1=New at that Address
V2=New at address but has taken numberwith them
V3=Consumer has changed Listing
V4=Added another line
*Verified Confidence Code
Better Service:
Same day service
Data Delivered in the format you request
No Minimum Order
DNC-scrubbing & NCOA
14.
Phone Database Update:
We take a multi-step approach-
We first we give you our Tier 1- database onnet termsto update
your records.
We then can take any non-updated records and run them against
our Tier 2-directory assistance file.
Contact 1 st
Our Contact 1 stFile is Superior to any other New Mover file on
the Market.
Because we have more contracts with the RBOCs and LECs.
You will see a 20% increase in overall record pulls versus our
competition!
Phone Appends:
We take your 10 digit telephone numbers and run them through
our Directory Assistance File.
We then run the Non-Matches Against our New Connect file.
We can then Verify those records for Accuracy
15.
Specialized in Residential Phone List Services:---
Our in-house file has over 120 available selects
Household Income
Contact Age Group
Homeowner/Renter
Estimated Home Value o Income
Marital Status
Length of Residence
Household Age
Number of Persons/Adults/Children in Household
Household Credit Card Info
Mail Responsiveness Info
Targeted Opt-In Emails and Email Append:
We offer the best in email lists and email deployment solutions
to help you build the most effectiveemail marketing campaignfor
your needs. UtilizingEmail Marketingwithin the broad scope of a
multi-platform marketing campaign is a highly effective way to
boost product and service awareness, as well as brand
identity.
16. 17.
Telemarketing can be challenging in today's environment, but
still produces an incredible ROI when executed properly. Utilizing
theInbound/Outbound Call Centerof can help you turn a mediocre
telemarketing campaign into a winner with our expertise and product
line. The following is a sample of some of the telemarketing
services we offer:
DNC compliant Business and Consumer Calling Lists
Hosted dialers to increase outbound calls
Call Center Set Up
Lead generation for larger campaigns
Free Consultation
Turn eachoutbound telemarketingcontact into sales and results.
We select, assign, train, supervise and monitor top-performing
agents. Ask us to customize scripts for different market segments
using appeals that will get results.
Get the mostoutbound telemarketing leadsand sales at the lowest
cost. We employ predictive dialing software on large-volume
campaigns that enable high agent productivity.
Handle your i nboundtelemarketing program from start to finish,
24/7.
Choose between full-time, overflow and weekend/after-hours
support. Make your inbound telemarketing program one that your
customers will remember with our toll-free vanity numbers!
18.
We take great pride in our sales team by training and
developing our team on a daily basis.
Each sales and marketing campaign is strategically created in
order to maximize results.
We assist in promotions and special pricing offers, developing
the target market, restarts, verifications, creative list
management, subscriber base appends and much more!