BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)

Gerd LeonhardFuturist & Author

CEO ofTheFuturesAgency

Rebooting Media

“It wasn’t raining when Noah built the ark” (Howard Ruff)

Social - Local - Mobile OS

Substantial differences - but a nice couple:)

A tidal wave of game-changing TV/ Video technologies

(Em)brace: new Interfaces

Dr. Michio Kaku via Youtube

The

futu

re is

already h

ere! From Text Culture toScreen Culture

This is not (just) about technology but about behavior changes

“The Old is Dying and the New Cannot be Born; In this Interregnum a Great Variety of Morbid

Symptoms Appear”  Antonio Gramsci

We are becoming People of the Screen and the Cloud

Some consequences: Screen | Cloud | SoLoMo Trends

Touch. Feel. Immerse. Share. Contribute. Connect. Involve. Engage.

CreatorsUsers

(Audience fka Consumers)

What matters:

A new Media Ecosystem

SoLoMo

Social-Local-Mobil SoLoMoCloud-Centric and OTTDistributedCollaborativeNon-linearDecentralizedPeer-to/from-PeerMulti-screen & deviceBroadcast and BroadbandTransmedia as the default

http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html

Some really cool tech may also need questioning: is this still human-centric?

Access not Ownership

Disembodiment everywhere

New Generativesbeing invented:)

Tablets: Content. Social. Commerce.

Devices and broadband and social: new collaborations!

On the TV, our ‘job’ was to consume

On mobile devices and tablets our ‘job’ is to engage

Not negotiable

Scarcity is the past - like it or not.Curation, Context, Relevance is ...King :)

For tomorrow’s SoLoMo tablet users, traditional broadcasters may become just one of many Apps

Television⇠➲ Internet ⇠➲ Mobile

Build new values around the content

Build new values around the content

Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print - and the End of Disruption for marketers and advertisers

‘The People formerly known as Consumers’

The

futu

re is

already h

ere!

About Risks ... and SpeedRealtime everything

Public Media :)

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Independence Interdependence

Image via Tumblr.com/unknown

Egosystem (Distribution) Ecosystem (Attention)Source: WSJ.com

Source: Neil Perkin / TFA

Producers will have many new ways to reach their audiences

Centralized Media ⇠➲ Open Content Ecosystems

Note: Hyper-Collaboration is a crucial requirement for the creation of all new ecosystems

The

futu

re is

already h

ere!

Digital Content ‘Piracy’

Source: Neil Perkin / TFAToxic assumption: controlling distribution is key to £

The problem is not the pay - it’s the wall!

Source: ClickZ Stats

People pay for value, brand, trust - RTP is crucial

Cable TV without Cable, Shows without Studios

Not to worry: real experiences

will prevail :)

And we’ll want both , actually:)

Thanks for your time!

D E S I G N :C R E A T I V E

#askgerd

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