BMC presentation MHR 320

EasyRoomMHR 320

Abigail Monzon, Fara Aidul, Michelle Mayr, Samanvita Chakka, Jenny Wang, James Carroll

Value PropositionAn online website and/or app that offers discounted room rates from multiple hotels, apartments, and houses based on the customer needs

● Pains: relieving the stress of having to go site to site searching for different accommodations

● Gains: opportunity for discounted conveniently located to respective universities and colleges

● MVP: a basic website that features accommodations around Cal Poly Pomona

Customer Segments

● Students, Faculty, Friends and Family

● People Renting out Rooms

● People Renting out Hotels

Customer Segments1). Jobs - Providing a platform for students to find accomadations for the school year.

2). Pains/Gains - The search amongst different sites will no longer be necessary.

3). Customer Archetypes - Student who live far from school or just need new arrangements. Companies who needs a space to put advertisements.

4). Market Type - Existing market.

Channels● website

● apps

● people who are renting out the rooms

Customer RelationshipsSocial Media

1. Creating website and Apps2. Survey and feedback (Survey Monkey)

Loyalty program: VIP program 3. Beginning User - no reward or discount 4. Silver Level-50 success transaction on our website in one year, cashback on

each transaction 5. Gold level- 100 success transaction on our website in one year, cashback and

discount in each transaction.

Customer Relationships (continued)Cash Back

refer our website to your friends, classmate, and family

Crossover with public site Facebook

Advertisementcollege website, college clubs, public site

Revenue Streams

● advertising

● intermediation fee (% off commission)

● not charging the renters, but people who are lending the place

Key Partnerships● People who are offering their personal space

○ Home Owners ○ Apartment Landlords

● Businesses that are offering public space housing○ Commercial Apartment Complexes ○ Hotels nearby Campuses

Key Partnerships (continued)● Both the businesses and the “hosts” will provide long term and

short term temporary living arrangements options with their own desired rate for potential tenants to pay

● Website and App Developers○ Having professional website and app developers ensure

everything is created with an easy to use interface that is aesthetically pleasing to customers

Key Resources● human resources

● intellectual resources

○ app and site

● financial resources

○ friends, family, funding

● physical resources

○ our service

Key Activities● Website and App Maintenance

○ Update the Website and App Regularly

○ Fix any bugs/errors with both

○ Ensure the website and app are running at optimal performance

Key Activities● Maintaining Relationships with Hosts and Customers

○ Administrators ensure professional communication ○ Customer service representatives available in case of issue not related to

technical problems

● Main distribution channel for our services and activities will be through digital media○ Phone line will also be available for customer service related inquiries

so multiple avenues of communication are available

Cost Structure● Fixed Costs:

○ employees to maintain the website○ office space

● Variable Costs: ○ advertising on different forms of social media○ costs to be put high ranking on search engines