Bma conference all hands meeting 2.25.10

February 25, 2010 All Hands Meeting

I. Co-chairs Welcome II. Progress To-dateIII. Registration NumbersIV. KeynotesV. PanelsVI. Logistics Director UpdateVII. Marketing UpdatesVIII. Director’s updatesIX. Closing thoughts

Meeting Agenda

Progress To-Date

• New Sponsor • Posters, Flyers, and JumboTron in effect• 3rd and last Newsletter went out• Logistics activities getting completed (workplan)• Panels starting to execute conference calls• Brochure sent to print• Soledad update• Allen Center site• Questions devised

Updates

Conference Detailed Agenda

Registration Update Conference Count

Kellogg Alumni 20 Kellogg Faculty 0 Kellogg Student 44 Kellogg J.V. 2 General Attendee/Corporate 5 Non-Kellogg Grad Student 20 Northwestern Undergrad 1

Total 92 Bin36 Count

Alum 34 Student 29

Total 63 Gospel Brunch Count

Adult 26 Child 0

Total 26

KeynotesMorning Keynote

Lunch Keynote

Mr. Aylwin Lewis, CEO of

Potbelly’s

Mr. Dennis Archer President & CEO

Archer PLLC

Eric Douglas Keene, Founder and Pres. Of Keene Advisory

Paula Sneed, Chairman and CEO of Phelps Prescott

Group

Stuart Taylor, Founder and CEO of

The Taylor Group

Wes Coleman, Former EVP and

Chief HR Office of Disney

Executive Roundtable

Panels

Morning Panels

Passion to Profit: Transforming Entrepreneurial Ideas into Thriving Businesses

Wealth Generation: Establishing a Legacy of Wealth

Moderator: Prof. Derrick CollinsPanelists: Darrell Jackson, Ed Honesty, Matthew McGuire

Moderator: Angela Edwards-CampbellPanelists: Ahmad Islam, Michael Johnson, Paul King, Kumi Walker

Panels (cont.)

Afternoon Panels

Management Turnaround: A Case Study of Economic Redevelopment

Kellogg RealTalk: Leveraging the Legacy

Moderator: Alfred SharpPanelists: Robert Higgins, Emery Matthews, James Peoples, Dia Taylor

Panelists: Gwen Cohen, Dee Robinson, Cedric Thurman, Suzette Webb

Logistics Update

Logistics – Day of Workplan

Marketing Update

Marketing Activities update

Video Update

Director Updates

1. Finance Update2. Special Events3. Strategic Partnerships4. External Relations

• Marketing blitz (TG, floor mat, chalking, media, posters, media etc.)• Complete Panels Conference Calls• Logistics Execution

• Conference video editing and completion• Fire up meeting next week• Gospel Brunch Marketing• Task – everyone gets at least 3 people to register for conference

Closing Remarks

To be completed:

Conference Website

Website

Conference Detailed Agenda

Conference Detailed Agenda

Overall update & To-Do’s

• Live Registration • Keynotes confirmed

• Almost all Panelists confirmed• 20k of Sponsorship (BofA gold

sponsor!)• Fully updated website (great job)• STD emails sent to students,

attendees, and alums

Recent Accomplishments