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BY C R E AT I V I C AT I O N LT D . C O.

MARKETING CAMPAIGN PRESENTATION FOR

HONG KONG

ABOUT CREATIVICATION LTD. CO.• Established in 2015

• Providing professional marketing advice and analysis services to clients

• “Thinking out of the Box”• Strength: Providing up-to-trend marketing campaigns and

suggestions

• Mission Statement:- “We plan on providing the finest consultancy services with the intent of delivering creative marketing ideas, aiming for constant professionalism.”

OVERVIEW

• Comprehensive approaches- Social Media, big PR events, TV Commercial

• But still more can be done- Generating retrieval cues to the target audience• Reminding the target audience about HK• Keeping track with HK’s info, rather than

spontaneously seeing the posts.

OUR PLANS

• Objective: - Attracting Australia young adults and adults to

visit HK

• Target Market/Audience: Australia young adults and adults

• Focusing Channels/Vehicles: - Digital Marketing- Internet

THEME: DISCOVER HK’S SECRET

E-MKT

Modern and Energetic

MARKETING VEHICLES

Twitter Youtube Ads

Blogger/Youtuber

Sponsorship

Instagram

1. TWITTER (DISCOVERHK)• > 2.9Millions Twitter accounts in Australia

(2nd most popular social network) (Statistic from Queensland Government)

• The new “Q&A Weekend” campaign

• Questions about HK’s Culture on every Friday

• Answers revealed on every Saturday• Aims: Generate attentions and retweets

in regular basis• Other than just irregularly posting

information• More in-depth use of Hashtag function

(#hksecret)

Strengths:1. Higher level of

interaction between the account and the target audience

2. Achieving Viral Marketing at Low Cost

3. Encouraging target audience for frequent visit to the page.

INSTAGRAM• No existing Instagram account Loss of potential

audiences• Account: “discoverhk” (consistent with FB and

Twitter)• Content: Posting attractive tourist spots and foods(or

local Snacks), massive use of the Hashtag function #• Can be promoted with the help of Twitter and FB (E.g.

adding the instagram account’s hyperlink in each posts)

• Strengths:• Wider coverage• High usage of instagram among target audience• Low Cost

BLOGGER/YOUTUBER SPONSORSHIP• influence to consumer behavior by blogger and youtubers • Strong Opinion Leader/Endorser Effective persuasion• Sponsorship about Hong Kong’s local cuisines/snacks• Sponsorship about Hong Kong’s tourist spots

• Strengths: • 1. Strike the right chord with the young adults• 2. Enable higher level of creativity from the bloggers or youtubers• 3. Higher Flexibility

YOUTUBE ADVERTISEMENT

• Banner Advertisement v.s. video ads before the actual videos.

• Video ads are preferred• Audiences are forced to view it (even though it can

be skipped after several sec.)• Strength: High exposure

THE END

Professionalism brings Satisfaction, Creativity leads to

Success