Bm 1 pgp30230

LAKMÉ ABSOLUTEBRAND EXTENSION REVIEW

- PGP30230 | SOUMYA EMANI

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer

Goods Company with a heritage of over 80 years in India

16 HUL brands feature in India’s

Most Trusted Brands, 2014

10 HUL brands feature in BrandZ

Top 50 Most Valuable Indian

Brands 2014

Hindustan Unilever - Financials

Brand VisionLakme is an ally to the Indian Woman and inspires her to express

her unique beauty and sensuality, thus, enabling her to realize the potency of her beauty.

Brand Share19.5

20

20.5

21

21.5

22

22.5

23

Lakme in the Indian Cosmetics Market

2009 2010 2011 2012 2013 2014

Competitive Landscape in Indian Cosmetics

Lakmé Gemey/Maybelline/Jade RevlonElle 18 Oriflame Others

2009 2010 2011 2012 2013 20140.00

5,000.00

10,000.00

15,000.00

20,000.00

25,000.00

30,000.00

35,000.00

40,000.00

45,000.00

50,000.00

Indian Cosmetics INR Mn

Over 200% growth in the last 5 yearsCurrent Market Estimates of INR 44,000 Mn

Lakme Absolute

Recent launch in 2014 of a more premium cosmetics and skincare line

In addition to existing lines such as ‘9 to 5’ targeted at working women, or ‘Classic’, for the everyday woman

Closest competitor in terms of segment would be the L’Oreal brand