Blumarine Fashion Show

Danira AlihodzicMorgan Bush

Melinde DzabiriCarolyn Englander

Corbin HayesCamille Welch

Invitations

Designer & CharityBLUMARINE

● Italian fashion house

● Name inspired by love for the ocean

● Established in 1977

● Anna Molinari

● Queen of Roses

● Modern, sexy, feminine

OCEANA

● Largest international ocean conservation

● Works to protect and restore the world's oceans

● Focused on oceans, overfishing, habitat destruction and pollution

Goal / Target AudienceGOAL

● Raise awareness

● Introduce Blumarine

● Build new clientele

TARGET AUDIENCE

● Male and female

● 21+

● Fashion forward

● Philanthropists

● Feminine, fun, international

VenueThe Botanic Garden

● The Esplanade

● Outside

● Waterfront

● Capacity: 1,500

ProductionPRODUCTION & STAGING

● Floral tent installation

● Acrylic plexiglass flooring

● Ghost chairs as seating

MUSIC

● Washed Out

● Alexandre Desplat

● Complimentary

Floor Plan

AmbianceShow

Run of Show

Models

Hair & MakeupHAIR

● Slicked back ponytail

● Side part

● Teased/full ponytail

MAKEUP

● Eyebrow

● Defined brow

● Eyes

● Highlighted in corner

● Depth created in crease

● Mascara on top and bottom

● Cheeks

● Lightly contoured

● Light blush

● Lip

● Skin tone tinted balm

Calendar

Calendar

Calendar

Time & ActionMay 16th

5:00 PM: Designer lands in Chicago

6:15 PM: Designer Arrives at W Hotel

7:00 PM: Designer and entourage eat at restaurant Mon Ami Gabi

9:00 PM: Designer goes back to W hotel

May 17th (Day of Show)

10:00 AM: Set up starts at Botanic Gardens

11:00 AM: Designer has brunch with Nordstrom and Neiman Marcus buyers at hotel

12:30 PM: Designer visits Blumarine retail location in Chicago

2:00 PM: Designer eats lunch at La Petite Folie

3:00 PM: Designer goes back to the W to get ready and models arrive at the Botanic Garden

3:15 PM: Show rehearsa

3:30 PM: Hair and makeup arrive

4:00 PM: Guests arrive and cocktail hour begins

5:00 PM: Show starts

5:20 PM: After party begins

10:00 PM: Party ends

10:15 PM: Strike

May 18th

10:00 AM: Designer leaves for O’Hare and catches her flight

Transportation & Hotel

Press Release

MarketingFRONT ROW

● Bill & Giuliana Rancic

● Jennifer Hudson

● Lady Gaga & Taylor Kinney

● Blake Lively

● Jennifer Lopez

● Selena Gomez

● Nicole Richie

● Chicago sports teams players wives

BUZZ

● Chicago fashion bloggers

● Chicago Magazine

● Instagram (http://instagram.com/blumarinechicago)

● Twitter

Gift Bags

Sponsors

Budget