Bluetooth Automotive Market Update Lori Lee Director, Marketing, APAC & China | Bluetooth SIG 14 April 2021
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Bluetooth Automotive
Market UpdateLori Lee
Director, Marketing, APAC & China | Bluetooth SIG
14 April 2021
Bluetooth SIG, Inc.
2 25 March 2021| © 2021 Bluetooth SIG, Inc. |
SpecificationWe expand the capabilities
of Bluetooth® technology
QualificationWe drive interoperability
of Bluetooth® products
PromotionWe grow the value
of the Bluetooth® brand
17,756
25,470
31,77434,465
36,645
2012 2014 2016 2018 2020
Community growth and diversity remains strong
34%
36%
29%
APAC
EMEAAmericas
3
Source: Bluetooth SIG, Inc. Source: Bluetooth SIG, Inc.
Total Bluetooth SIG Member Companies Bluetooth SIG Member Companies by Region
| © 2021 Bluetooth SIG, Inc. | 25 March 2021
16Working Groups*
3,650Group and Committee Members*
77Active Projects*
15New Specifications Adopted in 2020
*as of 31 Dec 2020
Community remains active in specification development
4 25 March 2021| © 2021 Bluetooth SIG, Inc. |
Some markets underperformed
– Smartphone
– Automotive
Some markets overperformed
– Wearables
– Smart home
Some markets expecting long-term gains
– Asset tracking
– Commercial lighting
Overall market growth delayed a year
Annual Bluetooth® Device Shipments(in billions)
5
Source: ABI Research
| © 2021 Bluetooth SIG, Inc. | 25 March 2021
3.33.6
3.84.0 4.0
4.54.9
5.4
5.9
6.4
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Bluetooth device forecast expected to reach 6 billion by 2025
6.4 billionannual device shipments in 2025
10% CAGR2020-2025
6Bluetooth SIG Proprietary
Source: ABI Research
April 14, 2021
Audio Streaming
wireless headphones
wireless speakers
in-car infotainment
Data Transfer
sports & fitness
health & wellness
peripherals & accessories
item finding
asset tracking
indoor navigation
control systems
monitoring systems
automation systems
Device Networks
Bluetooth ® technology is solution-oriented
1.73 billionannual device shipments2
023 1.60 billion
annual device shipments
464 millionannual device shipments
1.02 billion annual device shipments
Bluetooth SIG Proprietary Source: ABI Research, Excluding Phone/Tablet/PC
Location Services
2025
7
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Market Update from bluetooth.com
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April 14, 2021
Enabling solutions in vertical markets
Audio Streaming Data Transfer Location Services Device Networks
Auto-
motive
Connected
DevicePhone, Tablet
& PC
Smart
Building
Smart
City
Smart
Home
Smart
IndustryAudio &
Entertainment
Solutions
Markets
Enabling automotive solutions
8Bluetooth SIG Proprietary
April 14, 2021
Bluetooth Automotive Forecast
Bluetooth SIG Proprietary 9* source: ABI ResearchApril 14, 2021
Bluetooth Automotive Insight
Bluetooth SIG ProprietaryApril 14, 2021 10* source: ABI Research
Car Connectivity
Bluetooth
WiFi
LTE
5GV2X
Radar
Trending from car-interior to car-exterior
Bluetooth SIG Proprietary 11
Infotainment• Handsfree
• Audio Streaming
• Phone book/Contacts
• Social Applications
Keyless Entry• Vehicle positioning
• Passive entry
• Passive start
• Car sharing services
Network Access• Tethering
• Web browsing
• Emergency call
• Vehicle data/diagnostics
Autonomous Vehicle• Radar, V2V / V2I
• Sensor systems
• Positioning
• 3D mapping
April 14, 2021
Enabling solutions in vertical markets
Audio Streaming Data Transfer Location Services Device Networks
Auto-
motive
Connected
DevicePhone, Tablet
& PC
Smart
Building
Smart
City
Smart
Home
Smart
IndustryAudio &
Entertainment
Solutions
Markets
Location services enabled in automotive
12Bluetooth SIG Proprietary
April 14, 2021
• Bluetooth Location Services device growth will trend upward over the next five years
• 480 million annual Bluetooth Location Services device shipment by 2025
• 32% CAGR in Bluetooth Location Services devices from 2021 through 2025
• 516,000 implementation of Bluetooth RTLS asset tracking use cases by 2025
• 100% of all smartphone rely on Bluetooth technology today
• Momentum:
– Bluetooth asset tracking will be the leading use case for location services
– Bluetooth direction finding will accelerate indoor positioning
– Bluetooth technology turns the smartphone into a digital key
– Companies are rolling out Bluetooth automotive services and solutions with “phone as fob” for keyless
entry in commercial and consumer transportation solutions.
– World is looking to Bluetooth for solutions in exposure notification, efficient testing and Covid-compliant social
distancing requirements (building capacity and density) for reopening large venues, buildings and businesses.
Quick data on Bluetooth location services
Bluetooth SIG Proprietary 13* source: ABI ResearchApril 14, 2021
item finding(e.g. property tags)
point of interest(e.g. proximity marketing)
proximity solutions
Proximity solutions leverage Bluetooth to
determine the location of two devices
relative to each other.
Today, they can determine if two devices
are near each other, approximately how
close and direction of the signal.
Bluetooth SIG Proprietary
Bluetooth location services solutions
positioning systems
Positioning systems leverage Bluetooth to
determine the physical location of devices.
Today, they can determine the location of a
device with “centimeter” level accuracy
asset tracking(e.g. RTLS)
indoor positioning(e.g. wayfinding)
safety & security(e.g. access control, occupancy)
14April 14, 2021
1. Consumers know and trust Bluetooth*
– Bluetooth in 100% of smartphones today.
– 87% of all new cars, trucks and SUVs have Bluetooth as a standard feature
– 2/3 of all vehicles on the road, worldwide, will have Bluetooth inside by 2024
2. OEMs use the same trusted Bluetooth technology for multiple in-car and out-of-car use cases
– Very low power and getting lower
– Feature roadmap continues to expand
3. Interoperability is a cornerstone for Bluetooth
– World class spec process, interoperability and qualification programs
– Collaborative relationships with automotive industry groups (CE4A, JASPAR, Thatcham, CCC, etc.)
4. Active pipeline and multi-vendor ecosystem
– Robust specification pipeline for future automotive use cases: Keyless Entry, Sensor Networks, Audio, etc.
Why Automotive OEMs are choosing Bluetooth
Bluetooth SIG Proprietary * source: ABI Research 15April 14, 2021
Members
– AlpsAlpine
– Broadcom
– Denso
– Dialog
– IMEC
– Intel
– Lambda4
– Qualcomm
– Texas Instruments
– Valeo
– ...more
Broad Industry Support – From Suppliers to Associations
Bluetooth SIG Proprietary 16
Associations
– JASPAR – Japanese auto industry
– CE4A – European auto industry
– CCC – Connected Car Consortium
April 14, 2021
Meeting or exceeding industry solution requirements:
❑ Security: Satisfy industry requirements (e.g. range extension, relay attacks, etc.)
❑ Accuracy: In-car and out-of-car determination
❑ Resilience: Accuracy in multi-path, multi-point and “body blocking” environments
❑ Latency: Support for approaching and moving objects (walking, running)
❑ Interoperability: Multi-vendor, multi-supplier, phone penetration
❑ Scalability: Coexistence with other wireless technologies in the car
❑ Range: Flexible and secure for long and short-range communications
❑ Multi-function: Additional use case compatibility through a single connection
Bluetooth keyless entry (design principles)
Bluetooth SIG Proprietary 17
In-market platform demonstrations highlight many of these principals.
April 14, 2021
Bluetooth SIG Proprietary
Today: RSSI based positioning systems
RSSI-only Approach:
– Fixed locators deployed on the car
– Fobs/Phone periodically advertises presence
– Locators estimate their distance to fob they hear
– Car takes action, based on user’s interaction (lock, unlock, open, etc.)
– Delivers meter-level accuracy
Keyless Entryusing signal strength
Direction Findingadding antenna data
Add Direction Finding Approach:
– Angle of arrival and angle of departure determination
– No additional HW requirements from tags and mobile phone platform
– Cost effective scale and accuracy
– Delivers centimeter-level accuracy
18
(AoA) (AoD)
April 14, 2021
Members continually enhancing to meet market needs
2021
LE Audio: The next
generation of
Bluetooth audio 2021
Mesh Enhancements
Device NetworksLocation ServicesAudio Streaming Data Transfer
2017
Mesh Networking
2016
2X Higher Speed
4X Longer Range
8X Bigger Broadcasts
Bluetooth SIG Proprietary and Confidential 19
2016Bigger Broadcasts
2019Direction Finding
Up Next
Secure RangingApril 14, 2021
• RSSI and Direction finding approaches available and shipping today
• Secure ranging coming in 2021
– Multi-group, multi-company approach - actively addressing requirements
– Platforms already demonstrating pre-spec solutions today
– Specification adoption - second half 2021 (dates subject to change)
Specification timing
Bluetooth SIG Proprietary 20April 14, 2021
Logistics, Electronics, Automotive Infotainment
Cockpit Demo: Local File Link
Walkup Demo: Local File Link
R&D in nano-electronics & digital technology
https://vimeo.com/434337926
– Best to start at 1:16
Example: Secure Ranging Demo using Bluetooth
21Bluetooth SIG ProprietaryApril 14, 2021
Bluetooth on WeChat & Weibo
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advancements about Bluetooth!
Thank you!
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