Blueprint PowerPoint

SMART POLAR ENTERPRISE

.

The name of the product is Smartphone Polaroid

A multipurpose smartphone where it combines the smartphone with polaroid printer and earphones storage.

This business is based on partnership where it consists of 6 members. The members consist of the General Manager, Administration Manager, Production Manager,

Operation Manager, Marketing Manager and Financial Manager

INTRODUCTION

PRODUCT DESCRIPTIONSmartphone Polaroid is a device with combination of 3 devices which are smartphone, Polaroid photo printer and storage spring loaded earphone.

Advantages:Provide multipurpose (3 in 1) functionCan print photo in 30 secondsPortable easy to bring to any placeSave time and moneyProvide a good storage of earphone

TECHNOLOGY DESCRIPTION

ZINK-enabled printer

Polaroid ZINK Paper

Activates unique color-forming

molecules embedded in the layers of Polaroid

ZINK Paper

Color emerges from the Polaroid

ZINK Paper

Creates a full-color print

An advanced composite material

Composed of multiple layers

of color-forming chemistry (cyan,

yellow and magenta dye

crystals)

Coated as a thin "stack" onto a

base layer.

A polymer coating protects the layers from

moisture, UV exposure, and

fading

ZINK Dye Crystal

ZINK-Zero Ink Printing Technology

Amorphochromic crystals

The crystals undergo a

phase change

Moving from colorless to an

extensive palette of vivid

colors

When cooled, the crystals retain their permanent color state

Spring Loaded Mechanism Technology

Spring

automatically winds the earphone when the earphone is pull

out

heated

OPERATION

Based on yearly sale forecast, the sale can achieve 54,200 of Smartphone Polaroid. Thus, the average monthly sale is 4,516.67 set of Smartphone Polaroid. As the company not taken any holiday in a month; except at public holiday, the daily rate of Smartphone Polaroid production is:

If the effective working hour per day is 9 hours; after deducting 1 hours of rest period and idling time, the hourly production rate is:

This is the hourly production rate to deliver the required demand for 4,516.67of phone per month to gain 54,200 of Smartphone Polaroid annually.

4,516.67 / 30 days = 150.55 set of phone per day

150.55 / 8 hour = 18.82 set of phone per hour

MARKET ANALYSIS AND STRATEGIES Target: Customers Students

Location Pusat Bandar Shah Alam Market Size Analysis:

  1ST YEAR 2ND YEAR 3RD YEARMarket Segment PUSAT BANDAR SHAH

ALAMPUSAT BANDAR SHAH

ALAMPUSAT BANDAR SHAH

ALAMMarket price (RM/Unit) 1,300.00 1,300.00 1,300.00Market Share (%) 10 13 17Market Sales (Unit) 54,131 70,370 92,022Market Sales (RM) 70,370,300.00 91,481,000.00 119,628,600Market Growth (%) - 3 4

3 years’ time the potential market share and market growth are projected as below:

Competitors Fujifilm Instax 8 Polaroid Camera

Polaroid Z340 Instant Digital Camera

Fujifilm Instax SHARE SP 1

Smart Polar

Quality High quality design and product   

High quality luxurious European style

High quality and contemporary design

High quality, new style

Price RM 580.00 RM950.00 RM590.00 RM1300.00Performance Takes instant

photos only. Camera and photo printer

Printing from smartphones and tablets by Wi-Fi connection.

Smartphone withEarphone storage andPolaroid printer.

Service warranties

1 years warranty 1 years warranty 1 years warranty 1 years warranty

Compare competing and substitute products.

ESTIMATED MARKET SHARE AND SALES

50%

15%

35%

COMPETITORS

Instax 8

Z340 Instant

Instax SHARE SP 1

40%

15%

35%

10%

COMPETITORS

Instax 8

Z340 Instant

Instax SHARE SP 1

Samart Polar

Before Entrance

After Entrance

DISTRIBUTION STRATEGY

MANUFACTURER RETAILER CUSTOMER

ADVERTISING AND PROMOTION

Internet

Mass Media

Posters & Flyers

Banners

Business card

PROJECT MILESTONEACTIVITIES START DATELINE

Incorporation Of The Venture 1 MARCH 2015 31 MARCH 2015

Completion Of Design And Development 1 APRIL 2015 31 MAY 2015

Completion Of Prototypes 1 MAY 2015 31 JULY .2015Obtaining Of Sales Representatives 1 JULY 2015 31 AUGUST 2015Signing Of Distributors And Dealers 1 JULY 2015 31 AUGUST 2015

Ordering Of Materials In Production Quantities 1 SEPTEMBER 2015 31 OCTOBER .2015

Starting Of Production Or Operations 1 OCTOBER 2015 30 NOVEMBER.2015Receipt Of First Orders 1 NOVEMBER 2015 31 DISEMBER 2015Delivery Of First Sales 1 JANUARY 2016 29 FEBUARY 2016Explore the new target customer 1 MARCH 2016 31 APRIL 2016Increase production worker.Increase monthly production.Increase administrative worker.

1 APRIL 2016 30 JUN 2016

Buy more machinery and equipment. 1 JUN 2016 31 JULAI 2016 Porduction of own raw material 1 JULAI 2016 31 SEPTEMBER 2016Explore the new target customer 1 OCTOBER 2016 30 NOVEMBER 2016Increase monthly production Increase production worker.Increase administrative worker

1 DISEMBER 2016 29 FEBUARY 2017

Attending international marketing conference 20 MACRH 2017 27 MACRH 2017

Find a local company that willing to join venture with the company

1 APRIL 2017 31 MAY 2017

Buy more machinery and equipments. 1 JUN 2017 31 JULAI 2017Explore the new target customer 1 JULAI 2017 31 AUGUST 2017Increase production worker.Increase monthly production.Increase administrative worker.

1 AUGUST 2017 31 OCTOBER 2017

Explore the new target customer 1 NOVEMBER 2017 31 DISEMBER 2017

FINANCIAL

Total Cash INFLOW: RM 75,336,500 Total Cash OUTFLOW: RM 28,381,117

YEAR 1

Cash Balance: RM 46,955,383

YEAR 2

YEAR 3

Increase 3%

Increase 7%

SOURCES OF FINANCE

Investment = RM 1,500,000Loan = RM

1,000,000

Gross Profit: RM 43,090,800

YEAR 1

SALES: RM 70,371,600 Production Cost: RM 27,280,800

Net Profit: RM 42,373,370

INCOME STATEMENT

BALANCE SHEET

• In conclusion our company ‘Smart Polar Enterprise’ is a company that provides a new idea with innovation to smartphones.

• We have completed the business blueprint and we have described about our ideas regarding the new product ‘Smartphone Polaroid’.

• We hope that we will achieve all our objectives from this business blueprint and can commercialize our product in Malaysia and also to be a successful entrepreneurs.

CONCLUSION