Home. Hi I’m Aalok. Nice to meet you!
Blue Ocean Strategy Summary
Mar 12, 2016
Blue Ocean Strategy is a strategy generation toolkit. It is there to help you achieve clear profitable growth in an ocean of me too competitors
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Home.
Hi I’m Aalok. Nice to meet you!
1. The biggest growth opportunity is in the non-customer.2. Value Innovation: Blow the value/cost tradeoff to pieces. Pursue high buyer value & low purchase cost simultaneously.3. Blue oceans denote all the industries NOT in existence today. The unknown market space discovered by demand creation.4. Look at utility, cost & price 5.The strategy canvas: Eliminate: Reduce: Raise: Create
Key lesson 1:
Case Study 1
Key lesson 2:
Case Study 2
Key lesson 3:
Case Study 3:
Key takeaways for me:
1. New ocean: New Smile vs orthodontic / cosmetic Procedure purchase.Affordable smile transformation for the masses vs orthodontic treatment alone.
2. Position against rigid features that the competition can’t change (by mixing treatment boundaries).
3. Increase ease of use & interaction. Multimedia interactionsimplifying and scaling the consultation, self diagnostic process.
EliminateTreatment Factors unimportant to consumers - bite / extractions.Complexity of treatment - two choices - 4 front teeth or whole smile.
RaiseInclude powerful whiteningInclude cosmetic shaping.Overall WOW result effect. Time to get result.Engagement & excitement of customer to create powerful promoters.
ReduceTime taken for result.Operational costs needed.Clinician expenses through systemisation. Clinical discussion time needed through compelling communication materials.
CreateCommunity of transformation. Gym / Wedding etc.Continuity income with membership.Virtual assessments.Results guarantees.
Questions please?
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