Blue Ocean Strategy is seen as breaking the exis5ng valuecost trade off and thereby crea5ng a blue ocean of uncontested market space. Blue Ocean Strategy determines the structure that leads to performance consequences whereby even an unaArac5ve industry can be made aArac5ve by reconstruc5ng market boundaries. Workshop Participants will be able to: • Understand the philosophy of Blue Ocean Strategy • Differen5ate between old concepts of strategy and Blue Ocean Strategy • Think out of their pocket while working on strategy • Create uncontested market space • Make their compe55on irrelevant • Create and capture new demand • Overcome strategic hurdles to execu5on Methodology: The engagement will be highly interac5ve and ac5vity based. Par5cipants will prepare a first draI Blue Ocean Strategy for themselves or for their organiza5ons Welcoming: Managers, planners and analysts who are involved in strategic planning and decision making at all levels Investment Rs. 21,500 per participant Course Facilitator Dr. Awais-e-Siraj International and National Collaboration Partners of Genzee Solutions: For Registration and Further Details, Please Contact: Genzee Solutions Executive Office, 4 th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 [email protected] [email protected] www.genzeesolutions.com One Day CERTIFICATE Workshop Blue Ocean Strategy Creating an Uncontested Market Islamabad l Lahore l Karachi
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Blue Ocean Strategy is seen as breaking the exis5ng value-‐cost trade-‐off and thereby crea5ng a blue ocean of uncontested market space. Blue Ocean Strategy determines the structure that leads to performance consequences whereby even an unaArac5ve industry can be made aArac5ve by reconstruc5ng market boundaries. Workshop Participants will be able to: • Understand the philosophy of Blue Ocean Strategy • Differen5ate between old concepts of strategy and Blue Ocean
Strategy • Think out of their pocket while working on strategy • Create uncontested market space • Make their compe55on irrelevant • Create and capture new demand • Overcome strategic hurdles to execu5on Methodology: The engagement will be highly interac5ve and ac5vity based. Par5cipants will prepare a first draI Blue Ocean Strategy for themselves or for their organiza5ons
Welcoming: Managers, planners and analysts who are involved in strategic planning and decision making at all levels
Investment Rs. 21,500 per
participant
Course Facilitator
Dr. Awais-e-Siraj
International and National Collaboration Partners of Genzee Solutions:
For Registration and Further Details, Please Contact: Genzee Solutions
Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 [email protected] [email protected] www.genzeesolutions.com
One Day CERTIFICATE Workshop
Blue Ocean Strategy Creating an Uncontested Market
Islamabad l Lahore l Karachi
Other “Impacting Bottom-Line” Programs in the Series: Competency Based Employee Development Competency Based Hiring and Interviewing Strategy and Strategy Maps Balanced Scorecard Blue Ocean Strategy Building Scenarios for Strategic Planning
Dr. Awais-e-Siraj
For coaching and consulting projects, feel free to contact: Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan
Phone: +92 51 2604331 Cell: +92 341 5131011 [email protected]
[email protected] www.genzeesolutions.com
Dr. Awais is an international trainer, learning facilitator and managing director of Genzee Solutions. About 14 years earlier, he joined pharmaceutical industry after doing his MBA from Strathclyde Graduate Business School in Glasgow, UK. He has more than a decade of experience in Marketing and Sales in addition to Medical and Regulatory Affairs. His last industry assignment was with Boston Scientifics’ regional office in Beirut, Lebanon as Country Sales Manager. An all-‐time learner, Awais has been enlightened by training and education in Pakistan, United Kingdom, USA, France, Germany, Lebanon, Malaysia and Singapore. He has a proven record of a successful manager, team leader and a professional with winning mind-‐set. In his role as coach, facilitator, and consultant he has groomed people from Micronet Broadband and Nayatel, Abbott, Amson, Ferozsons, Roche, British High Commission, Action Aid, B Braun, Bayer – Schering, Pourateb (Iran), Khushali Bank, U Fone, PTCL, Air Weapons Complex, Sukhi, DOVE, IYF, Habib Bank, Amgomed, UNDP, Ericsson, National Commission of Biotechnology, Clough, Nestle, Schering Plough, Mobilink, Ministry of Information Technology, Fauji Fertilizer Company, PSO, Getz Pharma, Reko Pharmacal,
PARCO, Ministry of Tourism, HHRD, Digital Prodigy Pvt. Ltd. PharmEvo, GlaxoSmithKline, ICI, CCL, Chas a. Mendoza and others. His involvement in academic research, teaching, training and people development connected him initially to CIIT, Islamabad, and later with Bahria University, Islamabad, as Assistant Professor in the Department of Management Sciences. Dr. Awais has been a speaker at LUMS, University of Punjab, NUST, PIMSAT, Marketing Association of Pakistan, National Defense University, Thames Business School, Quaid e Azam University, National Commission on Rural Development, COMSTECH, HEC, and COMSATS. Dr. Awais spearheaded the establishment of Leadership Development Center (Corporate Training Initiative) at Bahria University, Islamabad. He is the author of a book “The Art of Pharmaceutical Selling” which is now available on www.amazon.com. He is also a scholar of PhD at University of Leicester, United Kingdom. Please access his detailed CV at:www.genzeesolutions.com
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