Blue Ocean Strategy

BLUE OCEAN STRATEGY

BLUE OCEAN STRATEGY 150 strategic moves – 30 Industries – 100 Years

Stimulus Pursuit of Low Cost & Differentiation

Create A New Market Space making competition Irrelevant

New Company / Product / Restructuring

Strategy Formulation & Strategy Execution

BLACKBERRYBBM Messenger

Enterprise Email

Emoticons

Qwerty Keyboard

RED OCEAN VS BLUE OCEAN

VALUE INNOVATION

SIX PATHS

STRATEGY CANVAS

SOUTHWEST AIRLINES

4 ACTION FRAMEWORK

SEQUENCE OF BOS

PMS MAP

BUYER UTILITY MAP

3 TIERS OF NON CUSTOMERS

4 HURDLES OF EXECUTION

EEE – EXECUTION PROCESS

THANK YOU