Blue Chip Technologies Marketing Strategy

BLUE CHIP TECHNOLOGIES

MARKETING STRATEGY

PRODUCT OBJECTIVES● Gain a better understanding of the customers’ product benefits in new

markets through marketing research in new regions in every quarter.

● Achieve a brand judgment of 80 or higher in both the Workhorse and Costcutter segments by Quarter 8.

● Increase technological advances in brands through licensing and research and development.

● Revise brand design by Quarter 7 in order to double sales volume with expansion into new regions and cities.

PRODUCT STRATEGY● Continual focus on the Costcutter and Workhorse

segmentso Continually innovate the Colt and Charger models to

build brand equity

● R&D Investment in technologies that suit needs, not just flashy additions

PRODUCT TACTICS

Research & Development● Current R&D investments

in product design● Will invest in technologies

for:o Speedo Ease of useo Security

● Product Designso No radical redesigns

predicted

● Licensingo No plans to license

technologies

PRICE

Objective: Achieve a price judgment of 100

Strategy: Penetration Pricing

Tactics: Rebates

PRICES OF PRODUCTS● Costcutter (Colt Z270) $1850 – Rebate $50● Workhorse (Charger BC200) $2500 – Rebate $150

PLACE

Objectives: Acquire sales offices in 16 cities by the end of Quarter 8

PROMOTION

Objectives: Brand awareness through advertisement

Push + Pull StrategyInformational and persuasive ads

PROMOTION TACTICS

PoP DisplaySales Force Incentive

Local Media AdsRegional Media Ad

Competitor’s Regional Ad Placement

OTHER STRATEGIES

PRODUCTION● Q4 decisions 50 units a day● Q5 decisions 100 units a day● Q6 decisions 50 units a day

FINANCIAL

Quarter 5:Blue Chip Technologies is seeking a one time investment of $5,000,000 in exchange for 50,000 shares of stockQuarters 6-8:No immediate plans for other loans, however if necessary, conventional bank loans will be used

EVALUATION AND ASSESSMENT