Blue bird group group 5

Blue Bird Group

Group 5:

Clelie Albert Obaja KurniawanFath Ade Surya Kresna SatriaIskandar Muda Rikardo SiahaanIvan Immanuel

Company Profile1970s• Blue bird Berdiri

(Transportation)• Golden bird (Transportation)• Everlite (Manufacturing)• Big bird (Transportation)• Restu ibu (Manufacturing)• Golden Bird Bali

(Transportation)• Jasa Alam (Petrol & Gas Station)• Gas Biru (CNG Converter)• Ritra Konnas Freight Center

(Container Depot & Warehouse)

1990s• Gamya (Transportation)• Iron Bird (Container Truck)• Angkutan Kontenindo Antarmoda

(Container Truck)• Holiday Inn Resort (Hotel)• Silver Bird (Transportation)• Bali Taksi (Transportation)• Morante Jaya (Transportation)• Lombok Taksi (Transportation)• Surabaya Taksi (Transportation)• Cendrawasih (Transportation)• Pusaka Nuri (Transportation)

2000s• Lintas Buana

(Transportation)• Pusaka Satria

(Transportation)

Oil PricePollution

Traffic JamEmployee Issue

VisionTo be a sustainable, quality-driven company

that ensures the continuing prosperity of all its stakeholders

MissionOur goals are to achieve customer satisfaction, and to build and defend the first

position as market leader in every category in which we compete. In land transportation, we provide reliable, high quality and eco-friendly

services with the effecient use of resources, and we do it as a team.'

Vision and Mission

People

Profit

Planet

Sustainability Strategy

Integration & Increasing Employee Satisfaction

New Program; code name: “Green Bird”

• Fuel Cost Reduction Program• New “Cash Cow”

Initiative Strategyand Quick Wins

Strategy Initiatives Strategy Quick Wins (1 year)

Implement ERP in all business processEmployee Turnover Ratio decrease till 10% on

April 2011

Implement "Future Savings"Customer Complaint decrease till 10% on

April 2011Gradually renew the fleet with more eco-friendly vehicles (example : Hybrid Carand Electric Car

Reduce Fuel Cost till 20% in April 2011

Implement GPS in all vehicles10 % Taxis are Hybrid or Electric Car in April

2011Entering MRT industry MRT Special Team formed

New Cash CowEnhance logistic division to become new cash cow

Increasing logistic contribution to total revenue by 20% on April 2011

Green Bird

Employee Integration and

Satisfaction

Difficulties

Successful Change

Need new competency

Need a lot of money for new

investment

Resistence to New Technology

Building New Culture

GREEN CULTURE

HOW TO ACT “GREEN” IN ALL OF YOUR ACTS

Empowering special team to make the steps of green strategy Make a Statement about Green Commitment Implement Training about “How To Do Eco-Drive” Implement Training about “How to act ‘greenly” Make an insentive to employee who already implement

green culture

THANK YOU